5 SEO Myths You Should Finally Ignore

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SEO Myths

The field of search engine optimization (the activities aimed at improving the position of your website in search engines) is constantly changing. That makes sense, because Google likes to keep everyone on their toes by constantly making new changes to its algorithm.

But because the rules of the game of ranking in the search results keep changing, there are also quite a few SEO myths that keep haunting. Let me name here 5 for you that you should absolutely no longer believe.

1. Keywords are everything

There are still tons of ‘SEO specialists’ who believe in this SEO myth. But you should forget about spamming with keywords as soon as possible. 

Until recently, keyword density and the right keywords in every paragraph were sacred, so your ‘lorem ipsum strategy’ went a long way. With Google’s Panda update, such weak content that was obviously written only on keywords was severely punished.

Of course keywords still play an important role in SEO, but it’s all about relevance of the content and quality of the content. All of this has become a lot easier with good keyword search software, like KWFinder’s  (which I’ve been using successfully for my own copyblog for some time , but more about that another time!) This makes it easier for you to find niches and long-tail keywords that your competition has missed and on which you can take a head start.

2. SEO is all about becoming number 1 in Google

Your SEO strategy shouldn’t necessarily be about becoming number one in Google. If only for the fact that a top spot for competitive keywords has become next to impossible. Search engine optimization is now about building a solid foundation for your further campaign.

A good SEO strategy aims to increase the organic traffic to your website, as well as the engagement with your visitors. You also have to think carefully about the conversion of your visit to customers. If you only focus on that coveted first place in the rankings, you will pass this too easily. Position one as the holy grail is one of those SEO myths that you better forget about ASAP.

Instead, you now have to be smarter and formulate a clear campaign. What are you going to focus on? More visibility for your brand? Or on a better conversion? Maybe more involvement? Target the right target group and adjust your SEO strategy accordingly.

3. SEO is dead, forget about SEO

An SEO myth of disillusioned SEO specialists who also don’t know anymore: SEO is dead. Yes, you are right to claim that the old form of SEO is dead: spamming search engines with haphazard keywords in order to rank higher. In short, what I summarized above.

However, a misconception is that you don’t have to take SEO into account at all. A good SEO copywriter ensures top quality content in 2020. So yes, an SEO copywriter must actually be able to write. (You may need to rethink that one cent per word bulk content strategy. ) Top quality content is one thing, promoting that content is almost as important. Because how else do you reach your audience?

This has to do with the technical design of your website (can the spiders read your content?) And with your means of making the content known via, for example, social media (we’ll get to it later) or newsletters, press releases and other means that lead to are at your disposal. But it also has everything to do with your ability to present your content to your audience using the right terms and in the right structure.

4. Social media is separate from SEO

Nonsense. While social media may not play a direct role in your position in Google, they are incredibly important for increasing brand visibility and engagement. Likes and shares for your articles build your authority as a brand and are therefore essential in your SEO strategy.

Part of your SEO strategy in 2017 should therefore definitely include your social media approach. Facebook in particular offers extensive possibilities to make your brand visible. The fact is, social media marketing can make a significant contribution to SEO. Oh yes, don’t forget to ‘like’ and ‘share’ this article, eh? Exactly for that reason.

5. Building links is not allowed by Google

SEO gurus have predicted the end of links as an element of an SEO strategy for years. But just like SEO itself, links aren’t dead and Google doesn’t penalize you for using links in your strategy. Provided you do it the right way, of course.

This is what Google writes in its guidelines on ‘exchanging links’:

Links that are intended to manipulate a site ‘s PageRank or the position of a site in Google search results may be considered part of a link exchange program and violate the Google Webmaster Guidelines . This includes behavior involving manipulation of links to your site or links from your site.

Slightly difficult Google language for: links are okay, but by our rules. Of course there is plenty of manipulation to influence search results, also in 2017. Links are still one of the most important factors that Google uses to determine the ranking of a website.

What you should keep in mind is that you no longer sign up for pages with endless rows of links (‘link partners wanted’, you know it), but that you should aim for high-quality links from reliable sources.

Unfortunately, that does not always happen automatically, even if you write such good articles. There are several strategies you can follow to build a good link profile. I will come back to this in a later blog article. Be sure to read what the specialist in this field, Brian Dean , has to say about this.

Your SEO Myths?

They were. Five SEO Myths to Deal With in 2017. Do you also know an SEO myth that many people believe in? Then leave your comment below!

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