You probably know that Google uses more than 200 ranking factors in its algorithm.

But… what are they?

In this article we have put together a fairly comprehensive list of Google ranking factors.

We know that some sorting criteria are missing, but we also know that we cannot access the full list.

Some are proven

Some are controversial.

Others are speculations….

But all those that can be measurable are here.

Criteria related to the Domain

1.Age of the Domain : In this video , Matt Cuttus declares that:

“The difference between a domain that is 6 months old and one that is one year old is not great.”

In other words, they use the age of the domain … but it’s not really important.

2. Keywords in the domain. It doesn’t give the boost it used to, but having keywords in the domain still acts as a sign of relevance. After all, those keywords that appear in the domain name are still in bold.

3.Keyword as the first word in the domain. A domain that starts with your target keyword has an advantage over sites that do not have keywords in their domains. (or they have it in the middle or at the end of the domain)

4.Domain Length:

Google  has stated:

“The most valuable domains are normally paid for many years in advance, while the low value domains are renewed year after year. We could use the domain’s expiration date as a way to predict its legitimacy. “

5.Keyword in the Subdomain. The Moz 2011 report agreed that a keyword that appears in the subdomain can boost ranking:

6.History of the Domain. A site with volatile ownership (via WhoIs) or multiple crashes can tell Google to “reset” the site’s history, denying links pointing to the domain. Or even a domain that was penalized in the past can affect the new owner.

7.Exact Match Domains. EMDs (Exact Match Domain) can still give you an advantage… it is a quality site. But if it turns out to be a poor quality site, it is vulnerable to the EMD update :

8.Public WhoIs vs. Private. Private WhoIs information can be a sign of “Something to Hide”. Matt Cutts is quoted stating in Pubcon 2006:

“… When I checked the whois of all of them they had the privacy protection for Whois activated. This is rare. Having the protection activated is not a bad thing automatically, but if you add it to other factors, we are surely talking about a different type of webmaster than the typical person who has only one domain … “

9.Owner of WhoIs penalized. If Google identifies a particular person as a spammer, it makes sense for them to investigate other sites owned by that person.

10.Country TLD Extension. Having a country code top level domain (.es, .mx, .cn, .pt, .ca) helps in ranking the site for a particular country … but limits the site’s abilities for global ranking.

Keywords

The title tag is the second most important content on the web page (in addition to the page content) and therefore sends a strong SEO signal on the page .

12.Title Tag Begins with Keywords. According to Moz Data , title tags that start with a keyword tend to perform better than title tags with the keyword toward the end of the tag.

13.Key Word in the Description of the Label. Another relevant sign. Not especially important now, but it can help increase your CTR, click through rate.

14.Key Word They appear on the H1 Label. H1 Tags are a “Secondary Tag Title” that sends another relevant signal to Google, according to the results of this correlation study :

15.The Keyword is the most used term on the page. Having a keyword that appears more than any other possibly acts as a relevance signal.

16.Content Length. The content more words may encompass broader and is likely to be preferred to shorter surface items. SERPIQ found that content length correlated with SERP position :

17.Key Word Density. Although not as important as it once was, keyword density is still something that Google uses to determine the theme of a web page. But overdoing it can hurt your rankings.

17B. The tables of contents help Google to better understand the content of your page, here is an example of what is a table of contents. For WordPress you can create them with this plugin .

18.Latent Semantic Indexing Keywords in Content (LSI). LSI keywords help search engines extract meaning from words with synonyms and related words. For example, Apple the technology brand VS Apple (Apple in English). The presence / absence of LSI probably also acts as a sign of content quality .

19.LSI Keywords in the Title and Description Tags. As with web page content, LSI keywords help Google distinguish between synonyms.

It can also act as a sign of relevance.

19B.Pages that cover a topic in depth. Pages with longer content that cover all the points to be covered in a topic rank better than pages that only partially cover a topic.

Loading speed

20.Page Loading Speed ​​Through HTML. Both Google and Bing use page load speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately.

20B.Loading time in Google Chrome. Google may also be using this information to know how fast a specific web page loads and thus affect its ranking.

20C.Use AMP. Having a version of your page optimized for mobile devices can considerably improve ranking and also make your page appear in the Google News carousel.

20D. Google Hummingbird:  This “ Algorithm Change ” helps Google go beyond keywords. Thanks to Hummingbird now Google can better understand the theme of your website.

21.Duplicate Content. Identical content on the same site (even slightly modified) can negatively influence the search engine visibility of a site.

22.Rel = Canonical: When used correctly , the use of this tag can prevent Google from considering pages with duplicate content.

23.Page Loading Speed ​​through Google Chrome. Google can also use Chrome user data to better manage a page’s load time as this takes into account server speed, CDN usage, and other non-HTML related site speed cues.

24.Optimization of images. Images on the page send important relevance signals to search engines via their filename, alt text, title, description, and structure.

Upgrades

25.Novelty of Content Updates. The Google Caffeine update favors recently updated content, especially for urgent searches.

By highlighting the importance of this factor, Google shows the update date for certain pages.

26.Magnitude of Content Updates. The importance of edits and changes is also a factor of fresh content. Adding or removing entire sections is a more important update than changing the order of some words.

27.Historical updates of the page. How often has the page been updated over time? Daily, weekly, or every 5 years? The frequency of page updates also plays a role in freshness.

Keyword ranking

28.Prominence of Keywords. Having a keyword in the first 100 words of content on a page seems to be a sign of significant relevance.

29.Keyword In H2, H3 Tags. Making your keyword appear as an H2 or H3 caption can be another sign of little relevance.

30.Order of keywords. An exact match of a search engine’s keyword in the content of a page; generally, it will rank higher than the same keyword phrase in a different order. For example: consider a search for: “cat shaving techniques.” A page optimized for the phrase “cat shaving techniques” will rank better. This is a good illustration of why keyword research is really important.

31.Quality of the outgoing link. Many SEO experts think that linking to authority sites helps to send trust signals to Google.

Content criteria

32. Outgoing Link Issue. According to Moz , search engines can use the content of the pages you link to. For example, if you have an automobile page that links to movie related pages; This can tell Google that your page is about the movie Cars, not the car.

33. Grammar And Spelling. Proper grammar and spelling are a sign of quality, though Cutts gave mixed messages in 2011 about whether this was important or not.

34. Syndicated Content. Is the content of the page original? If it is deleted or copied from an indexed page, it will not rank as well as the original or end up in its companion index .

35. Helpful Supplemental Content: According to a now-public Google evaluation guidelines document , helpful supplemental content is an indicator of a page’s quality (and therefore Google’s ranking). Examples include currency converters, loan interest calculators, and interactive recipes.

Links

36. Number of Outgoing Links . Too many OBL dofollow can “filter” the PageRank, which can damage the rankings of that page.

37. Multimedia . Pictures, videos, and other multimedia elements can act as a signal of content quality.

38. Number of internal links pointing to the page: The number of internal links to a page indicates its importance in relation to other pages on the site.

39. Quality of the Internal Links that point to the page : The internal links of authorized pages in the domain have a stronger effect than the pages with little or no PR.

40. Broken Links : Having too many broken links on a page can be a sign of a neglected or abandoned site. Google’s ranking guidelines document uses broken links to assess the quality of a home page.

41.Reading level: There is no doubt that Google estimates the reading level of web pages. In fact, Google used to give you reading level statistics:

42. Affiliate Links : Affiliate links probably won’t hurt your ranking. But if you have too many, Google’s algorithm can pay more attention to other quality signals to make sure it is not an “affiliate-only site”.

URL and HTML

43. Html Errors / W3c Validation: Many HTML errors or sloppy coding can be a sign of a poor quality site. While controversial, many in SEO believe that WC3 validation is a weak quality signal.

44. Domain Authority of the Page Host: If everything remains the same, a page in an authorized domain will have a higher ranking than a page in a domain with less authority.

45. Pagerank of the Page : Not perfectly correlated. But in general, higher PR pages tend to rank higher than lower PR pages.

46.URL length : The Search Journal points out that excessively long URLs can impair search visibility.

47. URL path : A page closer to the home page can get a slight increase in authority.

48. Human Editors: Although it was never confirmed, Google has filed a patent for a system that allows human editors to influence SERPs.

49. Page Category : The category in which the page appears is a sign of relevance. A page that is part of a closely related category should get a relevancy boost; compared to a page that is presented in an unrelated or less related category.

50. WordPress Tags : Tags are WordPress- specific relevance signals .

According to Yoast

51. Keyword in URL: Another important sign of relevance.

52. URL string : Google reads the categories of the URL string and can provide a thematic signal on the topic of the page:

53.References and Sources : Citing references and sources, as research documents do, can be a sign of quality. The Google Quality Guidelines state that critics should be attentive to sources when consulting certain pages: “This is an issue where experience and / or authoritative sources are important …”. However, Google has denied that they use external links as a ranking signal.

54. Bullets and Numbered Lists : Bullets and numbered lists help divide your content for readers, making them easier to use. Google will probably accept and may prefer content with bullets and numbers.

55.Page Priority in the Site Map: The priority given to a page through the sitemap.xml file can influence the classification.

56. Too many Outgoing Links : It is also a reason for penalty

Usability and utility

57. Amount of other Keywords ranked on the page : If the page is ranked for several other keywords, it can give Google an internal quality mark.

58. Page Age: Although Google prefers new content, a previous page that is regularly updated can outperform a newer page.

59. User Friendly Design : Quoting the Google Quality Guidelines Document once again:

60.Parked Domains : A Google update in December 2011 reduced the search visibility of parked domains.

61. Useful Content : As Backlinko reader Jared Carrizales pointed out , Google can distinguish between “quality” and “useful” content .

62. Content Provides Unique Value and Insights : Google has stated that they are looking for sites that do not bring anything new or useful to the table, especially small affiliate sites.

63. Contact Page . The Google quality document mentioned above indicates that they prefer sites with an “appropriate amount of contact information”.

Website Architecture

64. Domain Trust / Trustrank. The confidence of the site, as measured by the number of links to your site from sites has high reliability, is a ranking factor of great importance. You can read more about TrustRank here .

65. Site Architecture. A well-organized site architecture (especially a silo structure) helps Google organize its content thematically.

66. Site Updates . How often a site is updated, especially when new content is added to the site, is a freshness factor throughout the site.

67. Number of Pages. The number of pages a site has is a sign of weakness or authority. At the very least, a large site helps distinguish it from slim affiliate sites.

68. Presence of Sitemap . A sitemap helps search engines index your pages more easily and more completely, improving visibility.

69. Time of Activity of the Site . Lots of downtime from site maintenance or server issues can damage your rankings (and can even lead to deindexing if left uncorrected).

70. Server Location: The server location can influence the location of your site in different geographical regions. Especially important for geospecific searches.

Security and Privacy

71. SSL Certificate . Google has confirmed that they index SSL certificates and use HTTPS as a ranking token.

72. Terms of service and privacy pages. These two pages help tell Google that a site is a trusted member of the Internet.

73. Duplicate Meta-Information on the Site. Duplicate meta-information on your site can reduce all the visibility of your page.

74. Breadcrumb Navigation . This is an easy-to-use style of site architecture that helps users (and search engines) know where they are on a site:

Both SearchEngineJournal.com and Ethical SEO Consulting claim that this setting can be a ranking factor.

Optimizations

75.Mobile Optimized : Google’s official position on mobile devices is to create a responsive site. Responsive sites are likely to get a head start on mobile searches. In fact, they now add “mobile friendly” tags to sites that display well on mobile devices . Google also began penalizing mobile search sites that are not mobile friendly.

76. YouTube: There is no doubt that YouTube videos receive preferential treatment in the SERPs (probably because Google is the owner):

In fact, Search Engine Land found that YouTube.com traffic increased significantly after Google Panda .

77. Site Usability: A site that is difficult to use or navigate can damage ranking by reducing time on site, pages visited and bounce rate . This can be an independent algorithmic factor derived from massive amounts of user data.

78. Use of Google Analytics and Google Webmaster Tools : Some think that having these two programs installed on your site can improve the indexing of your page. They can also directly influence rank by giving Google more data to work with (i.e. a more accurate bounce rate, whether you’re getting referral traffic from your backlinks , etc.).

79. User Reviews / Site Reputation: A page located on review sites like Yelp.com and RipOffReport.com will likely play a significant role in the algorithm. Google even published a rarely candid sketch of its approach to user reviews after a glasses site was caught scamming customers in an effort to get backlinks.

Link data

80. Domain Age Linkage: Backlinks from old domains can be more powerful than new domains.

81.No. of Root Connection Domains : The number of referring domains is one of the most important ranking factors in Google’s algorithm, as can be seen in this table from Moz (the lower axis is the SERP position ):

82. No. of Separate Class C IP Address Links : Separate class c IP address links suggest a greater variety of sites linking to you.

83. Number of Link Pages: The total number of link pages, even if some are in the same domain, is a ranking factor.

84.Alt Tag (For Image Links) : Alternative text is an anchor text version of an image.

85. .Edu O .Gov Domain Links : Matt Cutts has stated that TLD does not take into account the importance of a site. However, that doesn’t stop SEOs from thinking that there is a special place for .gov and .edu top-level domains.

Link authority

86. Authority of the Link Page : The authority (PageRank) of the referring page is an extremely important ranking factor.

87. Binding Domain Authority : The authority of the referring domain can play an independent role in the importance of a link (that is, a PR2 page link from a site with a PR3 main page may be worth less than a PR2 page link from PR8 Yale.edu).

88.Competitor Links : Links from other pages ranked in the same SERP may be more valuable to a page’s rank for that particular keyword.

89.Social Actions of the Reference Page : The number of social actions at the page level can influence the value of the link.

89. Social Actions of the Reference Page : The number of social actions at the page level can influence the value of the link.

90. Links from Bad Sites: Links from “bad sites” can damage your site .

91. Guest Posts : Although guest posts can be part of a white hat SEO campaign, links from guest posts, especially in an author bio, may not be as valuable as a contextual link in it. page.

92. Links to the Page of a site: Links to the home page of a reference page can be especially important to assess the weight of a site and, therefore, a link.

Classification according to types of link

93. Nofollow Links: One of the most controversial topics in SEO . Google has suggested that they do it too in certain cases. Having a certain% nofollow links can also indicate a natural versus unnatural link profile.

94. Diversity of Link Types: Having an abnormally large percentage of your links coming from a single source (ie forum profiles, blog comments) can be a sign of web spam. On the other hand, links from various sources are a sign of a natural link profile.

95. “Sponsored Links” or Other Words About the Link: Words such as “sponsors”, “link partners” and “sponsored links” can decrease the value of a link.

96. Contextual links: The links embedded in the content of a page are considered more powerful than the links on an empty page or found in another part of the page.

A good example of contextual links is guestographics backlinks .

Links context

97. Excessive 301 Redirects to the Page. Links from 301 redirects dilute some (or even all) public relations, according to a webmaster help video .

98.Backlink Anchor Text : As noted in this description of Google’s original algorithm:

Obviously the anchor text is less important than before (and probably a sign of web spam). But it still sends a strong signal of relevance in small doses.

99. Inner Link Anchor Text: Inner link anchor text is another relevancy signal, although it is probably weighed differently than backlink anchor text.

100. Link Title Attribution: The link title (the text that appears when you hover the mouse over a link) is also used as signals of weak relevance.

Location of links

101. Country TLD of Referring Domain : Getting links from country-specific top-level domain extensions (.de, .cn, .co.uk) can help you rank higher.

102. Location of the Link in the Content. Links at the beginning of content have a slightly higher weight than links placed at the end of content.

103. Link Location on the Page : The site where a link appears. In general, the links embedded in the content of a page are more powerful.

104. Linking the Relevance of the Domain. A link from a site in a similar niche is significantly more powerful than an unrelated link. That is why any effective SEO strategy today focuses on getting relevant links.

105. Relevance at the Page Level . The Hilltop algorithm states that a link from a page that is closely linked to the content of the page is more powerful than a link from an unrelated page.

Sources and other criteria on links

106. Text around an Opinion Link : Google has probably discovered if a link to your site is a recommendation or part of a negative review. Links with positive feelings around you probably carry more weight.

107. Keyword in the Title: Google gives a special love to the links on the pages that contain the keyword of their page in the title (“Experts linking to experts”).

108. Positive Link Speed: A site with positive link speed usually receives a SERP increase.

109. Negative Link Speed: Negative link speed can significantly reduce rankings, as it is a sign of declining popularity.

110. Links from “Hub” Pages: Aaron Wall states that obtaining links from pages that are considered the main resources (or centers) on a certain topic receive special treatment.

111. Link from Authorized Sites: A link from a site considered an “authority site” will probably have better results than a link from a small microniche site.

112. Linked to a Wikipedia Source: Although links are nofollow, many think that getting a Wikipedia link gives you a little more confidence and authority in the eyes of search engines.

Link occurrences

113. Co-Occurrences. The words that tend to appear around your backlinks help tell Google what that page is about .

114. Age of the Backward Link. According to a Google patent, older links have more ranking power than newly created backlinks.

115. Links from Real Sites Vs. Splogs : Due to the proliferation of blog networks, Google probably gives more weight to links from “real sites” than from fake blogs. They are likely to use brand cues and user interaction to distinguish between the two.

116. Natural Link Profile : A site with a “natural” link profile will occupy a prominent place and will last longer for updates.

Link profiles

117. Reciprocal Links : Google’s Link Schemes page lists “Excessive Link Swapping” as a link scheme to avoid.

118. Links of User Generated Content: Google can identify links generated from UGC against the actual owner of the site. For example, you know that a link from the official WordPress blog .com en.blog.wordpress.com is very different from a link from besttoasterreviews.wordpress.com.

119. Links From 301 : Links from 301 redirects can lose a bit of juice compared to a direct link. However, Matt Cutts says that a 301 is similar to a direct link.

120.Schema.Org Microformats: Pages that support microformats can be ranked higher than pages without it.

This can be a direct boost or the fact that microformat pages have a higher SERP CTR:

121. DMOZ Listing: Many believe that Google gives DMOZ sites a certain extra trust.

122. Confidence Classification of the Link Site: The reliability of the linking site determines how much “Confidence Classification” transfers to it.

123. Number of Outgoing Links on the Page: PageRank is finite. A link on a page with hundreds of OBLs passes less PR than a page with only a few OBLs.

124. Links to the Forum Profile: Due to industrial spam, Google may significantly devalue the links of the forum profiles.

125. Word Count of Linking Content: A link from a 1000 word post is more valuable than a link within a 25 word snippet.

126. Quality of Linking Content : Links to poorly written or spun content do not pass as much value as links to well-written content and enhanced multimedia.

Sitewide Links : Matt Cutts has confirmed that Sitewide Links are “compressed” to count as a single link.

128. Original Click-through Rate for a Keyword . The pages that get the most CTR clicks can get a SERP boost for that particular keyword.

129. Organic CTR for all Key Words . The organic CTR of a page (or site) for all the keywords that it ranks can be a signal of human-based user interaction.

Traffic

130. Bounce Rate : Not everyone in SEO agrees with the bounce rate, but it can be a way for Google to use its users as quality testers (pages where people bounce quickly are probably not very good).

131. Direct Traffic: It was confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with a lot of direct traffic are probably of higher quality than sites that receive very little direct traffic.

132. Repeat Traffic: They can also see if users return to a page or site after visiting them. Sites with recurring visitors can get a Google ranking boost.

133. Blocked Sites: Google has suspended this function in Chrome. However, Panda used this feature as a sign of quality.

134. Chrome bookmarks : We know that Google collects usage data from the Chrome browser . Pages that are bookmarked in Chrome can get a boost.

135. Google Toolbar Data : Danny Goodwin of Search Engine Watch reports that Google uses toolbar data as a ranking signal. However, in addition to page load speed and malware, it is not known what kind of data they collect from the toolbar.

136. Number of Comments : Pages with many comments can be a sign of user interaction and quality.

137. Time of permanence: Google pays a lot of attention to the “time of permanence”. That is, how long people spend on your page when it comes from a Google search.

This is also known as “long clicks vs. short clicks.” If people spend a lot of time on your site, that can be used as a sign of quality.

Queries

138. Updates : Google gives a boost to the newest pages for certain searches .

139. The Query deserves Diversity : Google can add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.

140. User Navigation History : The sites you visit frequently while connected to Google get a SERP increase for their searches.

141. User Search History : Search results influence your search history on subsequent searches . For example, if you search for “reviews” and then search for “toasters,” Google is more likely to show the toaster review sites higher in the SERPs.

142. Geographical Orientation: Google gives preference to sites with local server IP and country-specific domain name extension.

1. Safe Search: Search results with gross, rude words, or adult content will not appear for people with Safe Search turned on.

Social media and search history

144. Google + circles : Google shows better results for authors and sites that you have added to your Google Plus circles

145. DMCA Complaints : Google “minimizes” the pages with DMCA complaints .

146. Domain Diversity : The so-called ” Bigfoot Update ” supposedly added more domains to each SERP page.

147. Transactional Searches: Google sometimes shows different results for keywords related to purchases, such as flight searches.

148. Local Searches: Google often ranks Google+ Local results above “normal” organic SERPs.

149. Google News Box: Certain keywords activate a Google News box

150. Big Brand Preference : After the Vince update , Google started pushing big brands for certain short-tail searches.

Results and accounts

151. Shopping Results : Google sometimes shows Google Shopping results in organic SERPs:

152.Image Results . Google, reduce our image result listings for searches on Google Image Search.

153. Results of “Easter Eggs” . Google has about a dozen results for Easter eggs . For example, when you Google “Atari Breakout”, the search results turn into a game.

154. Results of Unique Sites for Brands. Brand or domain keywords show multiple results from the same site .

155. Number of tweets . Like links, the tweets a page has can influence its rank .

156. Twitter User Accounts Authority. Tweets from aging, authority Twitter profiles with a lot of followers (like Justin Bieber) are likely to have more effect than tweets from new, low-influence accounts.

Facebook

157. Number of likes on Facebook . Although Google cannot see most Facebook accounts. They likely consider the number of Facebook likes a page receives as a weak ranking signal.

158. Facebook shares . Facebook shares, because they are more similar to a backlink, can have a stronger influence than Facebook likes .

159. Authority of Facebook User Accounts: As with Twitter, Facebook shares and “Likes” that come from popular Facebook pages may have more weight.

Social networks

160. Pinterest Pins: Pinterest is an incredibly popular social media account with lots of public data. Google may consider Pinterest Pins a social signal.

161. Votes on Social Networking sites : Google may use actions on sites like Reddit, Stumbleupon and Digg as another type of social signal.

162. Number of Google +1 : Although Matt Cutts has stated that Google+ has no ” direct effect ” on rankings, it is hard to believe that they would ignore their own social network.

163. Authority of Google+ User Accounts : It is logical that Google weighs +1 from authorized accounts more than from accounts without many followers.

164. Known Authorship: In February 2013, Google CEO Eric Schmidt stated:

Although the Google+ authoring program has been closed. Google will likely use some form of authorship to determine influential content producers online.

Relevance as an influencer of a topic

165. Relevance of the Social Signal. Google probably uses relevant information from the account that shares the content and text surrounding the link.

166. Social Signs at Site Level . Site-wide social signals can increase the overall authority of a site, which will increase search visibility for all of your pages.

167. Brand Anchor Text. Branded anchor text is a simple but strong signal.

168. Brand searches. It’s simple: people search for brands. If people search for your site on Google, the search engine probably takes this into account when determining a brand.

169. The Site has a Facebook Page and Like . Brands tend to have Facebook pages with a lot of “likes”.

170. The Site Has a Twitter Profile with Followers . Twitter profiles with many followers indicate a popular brand.

171. Official Page of the Linkedin Company. Most of the real companies have Linkedin pages for companies.

172. Employees Listed on Linkedin. Rand Fishkin believes that having Linkedin profiles that say they work for your business is a brand sign.

173. Legitimacy of Social Network Accounts. A social media account with 10,000 followers is likely to be interpreted differently than one with 10,000 followers with a lot of interaction.

174. Brand Mentions on News Sites. Big brands are mentioned on Google News sites all the time. In fact, some brands even have their own Google News feed on the first page:

175. Co-appointments: Brands are mentioned without linking. Google is likely to view non-hyperlinked brands as a brand signal.

Influence

176. Number of RSS Subscribers. Consider the RSS Subscriber data as a mark of popularity / brand.

177. Physical location with the Local Map of Google+ : Real companies have offices. Google may look for location data to determine whether or not a site is a great brand.

178. It is a Tax Payment site : Moz reports that Google can see whether or not a site is associated with a business that pays taxes.

179. Panda Penalty : Sites with low quality content (particularly content farms ) are less visible in search after being hit by a Panda penalty .

180. Links to unlawful business sites . Linking to “bad neighborhoods”, payment loan sites, can damage your search visibility.

181. Redirections . Sneaky redirects is a big no-no . If caught, you can get a site not only penalized, but also de-indexed.

182.Popup Windows or Distraction Ads . The official Google Rater guidelines document says that distracting pop-ups and ads are a sign of a low-quality site.

183. Excessive Site Optimization . It includes factors on the page like keyword stuffing, heading tag stuffing, excessive keyword decoration.

185. Ads above the page . The “Page Layout Algorithm ” penalizes sites with a lot of ads (and not a lot of content) in the top half of the page.

Contents of the links

186. Hiding the Affiliate Links . Going too far when trying to hide affiliate links can result in a penalty.

187. Affiliate Sites. It’s no secret that Google isn’t the biggest fan of affiliates . And many think that sites that monetize with affiliate links undergo additional scrutiny.

188. Self- Generated Content. Google is not a big fan of auto-generated content. If they suspect that your site is pulling computer-generated content, it could result in a penalty or removal.

189. Excessively sculpting the Pagerank. Going too far with PageRank creation , not following all outgoing links or most internal links, it can be a sign that the system is being messed with.

Spam

190. IP Address Marked as Spam . If your server’s IP address is marked as spam, it can damage all the sites on that server .

191. Meta Tag Spamming. Keyword stuffing can also happen in meta tags. If Google thinks you are adding keywords to your meta tags to play around with it; they can come to your site with a penalty.

192. Influx Unnatural Links . A sudden (and unnatural) influx of links is a surefire sign of fake links.

193. Penguin Penalty Sites that were hit by Google Penguin are significantly less visible in search.

194. Link Profile with a High Percentage of Low Quality Links. Many links from sources commonly used by black hat SEOs; they may be a sign that the system is being played with.

195. Linking the Domain Relevance. The famous MicroSiteMasters.com analysis found that sites with an abnormally high number of links from unrelated sites were more susceptible to Penguin.

196. Warning of Non-Natural Links . Google sent thousands of “Google Webmaster Tool Notifications of Unnatural Links Detected” messages. This generally precedes a ranking drop, although not 100% of the time .

197. links the IP of the same Class C . Getting an unnatural amount of links on the server IP can be a sign of link building.

198. Anchor Text “Poison”. Having “poisonous” anchor text pointing to your site can be a sign of spam or a hacked site. Either way, it can hurt your site’s ranking.

199. Manual Sanction. Google has been known to dole out manual fines, as in the well-publicized Interflora fiasco .

200. Sales Links . Selling links can definitely affect your toolbar PageRank and can hurt your search visibility.

Tools

201. Google Sandbox. New sites that receive a sudden influx of links are sometimes put into the Google Sandbox , temporarily limiting search visibility.

202. Google Dance . Google Dance may temporarily shake up the rankings. According to a Google patent , this can be a way for them to determine if a site is trying to play with the algorithm or not.

203. Deactivation Tool. Using the Disavow tool can eliminate a manual or algorithmic penalty for victims of negative SEO.

204. Request for Reconsideration. A successful reconsideration request can raise a penalty.

205. Temporary Link Schemes. Google has (apparently) caught up in people quickly creating and removing spam links. It is also known as a temporary link scheme .

This article is the translation of the Backlinko article.

On many occasions we have talked to you about  how important  SEO positioning is  in your digital marketing strategy.

It is common to think that SEO is simple. Perhaps that is why professionals in the sector focus their efforts on Google ads or  social networks  and this indispensable area is overshadowed due to the prominence of so many other strategies that must be carried out together.

An error that today we are trying to solve by presenting you  Top SEO agencies in Spain.

Which are the best SEO agencies in Spain

And the time has come: we present our Top with the names of the best SEO agencies in Spain. With this, we reached our fourth annual ranking of this type, for which we have analyzed 70 companies. To make the final ranking we have taken into account:

• The backlinks your website receives, with data from SEMrush.
• The keywords positioned in SEMrush.
• Last month’s traffic on SEMrush.
• Your Authority Score in SEMrush.
• Your  SEO ranking  for the search “SEO company”, according to data from  SEMrush.

Main news in our ranking

As we were saying, in this edition we have taken into account 60 SEO agencies, compared to 50 the previous year, so the news in the ranking is numerous. In any case, these are the main variations:

• Neoattack remain in the same position as in the last two years, consecutively. !! Congratulations!!
• Idento sneaks into the top 5 positions, specifically in position 2, compared to 7 last year and 12 the previous year. As we can see, this company is growing by leaps and bounds!
• Praise drops one notch from its rankings in 2019 and 2018. But it remains strong in our Top 3 nonetheless.
• Marketinet sneaks into our Top 5, going from a 19th position in 2018 to a 15th in 2019… And now straight to number 5!
• We also highlight the increase in positions of WeAreMarketing , which occupied the 25th place in 2019, and this year it enters the 7th.

The 60 best SEO agencies in Spain, one by one:

1.Neoattack

In our ranking of the best SEO agencies in Spain, the online marketing company Neoattack is in first place  , which has offices in Madrid, offering its clients  SEO positioning, content marketing, web design and mobile applications, among other services.

2.Idento

In second place in our ranking, and increasing 5 positions compared to the 2019 results, is  Idento , an online marketing company  specialized in SEO, internet advertising and professional web design.

It has a headquarters in Granada, and its clients include the Uned Foundation and the Granada Provincial Council.

3.Praise

On some occasions we have already told you about  Elogia , an company that emerged in 1999 and which, today, has a presence in cities such as Barcelona, ​​Madrid or Mexico City, as well as in Vigo. Elogia is specialized in the concept of Digital Commerce Marketing  and works on the entire   digital scope : SEO, Social Media, ASO, Display, Amazon AMS or  RTB , among others.

4.Human Level Communications

Moving up two positions  in our ranking is the Human Level Communications company  , the  online marketing consultancy specialized in SEO and PPC  that since 2001 offers its services to clients such as  Iberia, Banco Santander and Diario AS , in addition to offering SEO Online positioning courses . 

5.Marketinet

Marketinet  defines itself as a specialist company  in digital marketing , but above all in achieving the objectives of its clients during the 12 years it has of experience thanks, among other things, to its multidisciplinary team of experts. His office is in Madrid.

6.Yoseomarketing

The SEO and online marketing company for companies  YoSEO Marketing occupies the sixth place in our ranking. This company also offers web page maintenance,  corporate identity ,  social media  and content marketing services, among other services. His office is in Madrid.

7.WeAreMarketing

Bursting into our 2020 ranking to sneak directly into the top 10 positions, the WeAreMarketing company   has clients such as  IKEA , KPMG, Correos, Mahou or Barceló among many others. Go from a 25th place in 2019, to a seventh!

8.Internet Republic

E l eighth place  is occupied by Internet Republica , digital marketing company  specializing in SEO, online reputation and marketing content  that has clients such as  Day, Jazztel and  El Corte Ingles . C ae four positions compared to 2019.

9.Adrenaline

In tenth place is  Adrenalina , a Barcelona-based SEO and online marketing company that has remained in the same position compared to our ranking the previous year. Adrenalina has clients of the stature of Movistar, Seat and Segunda Mano

10.Optimizaclick

Dropping one position with respect to our list of the previous year, in ninth place is Optimizaclick , the  “360 °” online marketing company specialized in search engine positioning, web analytics and conversion, has offices in Asturias, Barcelona, Madrid and Zaragoza

Kanlli

Kanlli , Digital Marketing company that has extensive experience in SEO services nationally and internationally. Its clients are Dunkin’Coffe, Esade and Travel Club

Webpositer

Dropping several positions with respect to our ranking in 2019,  is  Webpositer ,  a digital marketing and SEO company  that has the  Webpositer Academy , 15 years of experience in online marketing and SEO and more than 5,248 clients. 

Webthematic

The Webtemática company   breaks into our list at 12th place, sharing position with Webposite, and going from 41st to 12th this year! It offers web design, SEO as well as community manager  and social media services . It has an office in Madrid

SNSmarketing.es

In position number 14  we find  SNSmarketing.es , an company that dropped one position compared to 2019. With offices in Madrid, Barcelona or Bilbao, and is placed among the 15 agencies with the best score in our ranking.

Havas Media

One of the most significant data in our ranking is that  Havas Media Group rises almost ten places in relation to last year. It is  a global company that seeks to unite communications and marketing . Its clients are  Nike , Danone and L’Oreal.

SEOcom

Dropping some positions in our ranking of the best SEO agencies in Spain,  Seocom , an company that specializes in  capturing online traffic and optimizing conversion. It has clients of the stature of  Privalia and Sony Music and has offices in Barcelona and Madrid.

Marketing Paradise

Marketing Paradise is defined as “a team of passionate about the digital world prepared to accompany you in your great challenge: to make online marketing grow your business and your brand.” Among its clients are Salvat, Bestway and Cruzcampo.

companySEO.eu

The  AgenciaSEO  specializes in web search engine positioning as well as offering content marketing, web analytics and optimization for apps and other services. Its central office is in Valencia.

iProspect

Dropping two positions compared to the previous year’s results, in 18th place  we have  iProspect , a performance company in digital marketing, which has  65 offices in 48 markets  and belongs to  Dentsu Aegis Network , with clients of the stature of GM and Coca Cola.

Big SEO

With an office in Barcelona, Big SEO defines itself as «an SEO company that takes on the challenge of increasing your organic traffic in an ingenious and transparent way, with personalized advice, the best SEO and SEM positioning strategies, relevant web content and a link matrix building developed to enhance a healthy link profile ”.

Study34

The Estudio34 company , which reaches our ranking for 2020, occupies the 19 place and is defined as an SEO and SEM positioning and Online Marketing company , established in the city of Barcelona, ​​specialist in Internet advertising for companies and eCommerces that They are looking for a Digital Acceleration of their business.

Ikhuerta

Ikhuerta is a highly experienced SEO consultant based in Mallorca.

SeDigital

The SeDigital company is also new to our ranking of the best SEO agencies in Spain in 2020, and, this first time, occupying position number 20. Not bad! The company is defined by its specialization in continuous growth, branding, segmentation and maximum profitability, among many other aspects.

Mjcachon

Mjcachon  is an SEO and Online Marketing company whose clients are  Tuenti, Sanitas and Home Away  among others. It has offices in Madrid

DigitasLBi

Increasing 12 points compared to our ranking last year,  DigitasLBi  is ranked number 21. It is an company that calls itself “more than global, we are local” since they have a presence in several markets in North America, Europe , Asia and the Pacific and the Middle East and Africa . In Spain it has offices in Madrid

Flat 101

Dropping 4 positions compared to last year, Flat 101 has obtained the 24th place  in our top SEO agencies in Spain this year. The company specializes in  digital solutions  and has been awarded two consecutive years by the  eAwards  as the  best online store creation and design company .

Dosmedia

Dosmedia is an company of Basque origin that enters for the first time, this year, in our ranking of SEO agencies in Spain . She has more than 25 years of experience in the sector in which, in addition to specializing in SEO, she has also specialized in web design and development.

Sidn

The digital marketing company born in Granada,  Sidn  rises 4 places compared to our ranking of the best SEO agencies in Spain 2019. With clients such as  Sanitas, Glaxo Smith Kline and Renault , the company has offices in Granada and San Francisco, United States .

Position yourself

Posizionate , an Inbound Marketing company  in Madrid falls 4 positions compared to our results from the previous year. Specialized in the eCommerce sector, it has clients such as Expedia, Mothercare and Porsche Club.

IPG Mediabrands

The IPG Mediabrands company   has a presence in  more than 130 countries in North America, Europe, the Middle East, Africa and Asia-Pacific .

Hello Media

In place number 2 8 we have  HMG , falling ten positions compared to the results of the previous year.

HMG is a  full service advertising and marketing company  that specializes in SEM, SEO, Social Media, Web Analytics and RTB Display  . It has offices in Barcelona and Madrid

Social4u

Online marketing and web development company Social 4U ranks 29th in our 2020 ranking, up from 27th in the past. It was created in Valladolid in 2012 and seeks for companies to  take advantage of all the advantages of the internet.

T2O

The  Independent Digital Media company T2O is in the 30th place in our ranking. Born in 2004 and focused on transversal marketing strategies, it has offices in Madrid, Barcelona, ​​Mexico City, Milan, Trento and Houston.

Mr. Muñoz

Several positions lower than last year, we find  Señor Muñoz in number 31. An Internet Marketing consultancy specializing in search engine optimization, SEO and online reputation ORM. Their offices are in Marbella and Madrid and they have clients such as Nautalia, Rankia and Terra. 

Aigen

Online Marketing company Aigen increases ten positions compared to last year. It has  SEO service in five languages and with offices in Austria, Barcelona, ​​Lion and Madrid.

Online Zebra

Online Zebra is an company specialized in SEO and Google Ads, founded in 2013 by Eduardo Carabaño. From their experience as a Google Partner, the Online Zebra team of experts has worked optimizing the results of campaigns for companies as diverse as beauty eCommerce, online fashion stores, translation agencies or small local businesses.

In addition, it offers the Amazon specialized company service to sellers who want to exploit the potential of this marketplace. It was chosen as a success story for Spain and Portugal in 2016 within the Google Partners program.

SEO analyst

SEO Analyst is Natzir Turrado, a freelance consultant, specialized in web optimization projects for large national and international clients and startups , entering from the acquisition phase to the conversion.

Digital growth

Digital Growth is an company specialized in inbound marketing , SEM and, of course, SEO. In his own words «Our SEO philosophy of work is based on a maxim: it is not about saying what you do, it is about doing what you say. We apply experience, data, research, technology, knowledge and a little creativity to guide planning and decision making »

iSocialWeb

We can define iSocialWeb as that digital marketing company in Catalonia, an expert in SEO, SEM, ASO, conversions and a host of other aspects of the digital field. This year we have her, for the first time, in our ranking occupying position number 33.

NothingAd

The NothingAd company   is a  specialist in digital marketing strategies . In his Barcelona office he has served clients such as the Generalitat de Catalunya, Quonext and Siemens, among others.

companyseobarcelona

The SEOBarcelona company  helps to develop an adequate SEO strategy for each of its clients. It has  225 consultancies carried out and 115 success stories . His office is in Barcelona.

Einnova

The Catalan company Einnova occupies, for the first time in this ranking. The main objective that it pursues in the face of the well-being of its clients is to improve their search engine positions, because, for them, if this is not present when a user searches for a company, the rest will not be successful.

Marketalia

Marketalia  is an Online Marketing company that has been a winner of  Google Engage All-Stars . It has clients such as  Banco  Santander, Barceló Viajes and Mitsubishi Motors .

Softalian

Softalian  is a web positioning and online marketing company with  more than 14 years of experience . It has offices in Valencia and managed to obtain a total of 169 points in our ranking.

USEO

USEO company breaks into our ranking of SEO agencies for the first time. It has the support of the expert in Digital Marketing Juan González Villa.

Zesto

Zesto  is an online marketing company that  has an international presence , and has offices in Madrid, Barcelona, ​​Asturias, the Basque Country and Mexico City. It descends 8 positions in our ranking with a total of 169 points.

SEO Alive

SEO Alive is an SEO company specialized in Web Positioning and obtaining high performance results. An company that breaks, for the first time, in our ranking of SEO agencies for 2020, occupying position number 38

ROI UP

Among the many services offered by the ROI Up group is SEO, an area in which they have worked with clients as powerful as Cetelem.

ClickAge

ClickAge shares, in this year 2020, a position with Marketalia, defining itself as an company specialized in each area of ​​digital marketing, thanks to a multidisciplinary team with a high passion for the digital sector.

Online marketing Valencia

The Marketing Online Valencia company   that emerged in 1997 has given  conferences on SEM and professional SEO , has offices in Valencia and Madrid

PZT

The PZT company , which enters our ranking of SEO agencies for the first time, occupying position number 45, has a powerful claim on its website: we make business take off, landing clients . 

A digital company that, with its partnership with Google and Microsoft, has become, in recent years, a benchmark company in the sector.

Seoyweb

Seoyweb  is an online marketing company  specialized in SEO, design and web positioning . It has offices in Barcelona and Madrid

Metacom

Inbound Marketing company  Metacom has dropped from 46th place, sharing position with Nivoria. Its clients are Agbar, Fira Barcelona and IE Business School among others.

Nivoria

Nivoria  has more than 15 years designing full service digital marketing strategies  . It has offices in Barcelona, ​​Madrid and Andorra

Relevant Traffic

The strategic digital consultancy  Relevant Traffic has clients such as Telepizza, and LG and its office is located in Madrid.

Tribal

Tribal  is part of a network of digital and creative companies that has 61 offices in more than 40 countries around the world. It has clients such as  BBVA, British Council and Hasbro, among other prominent ones.

Zoping

Zoping is an inbound marketing and inbound sales company based in Pamplona.

Ad2web

Ad2web is an company with offices in Valencia, Madrid and Barcelona, ​​from where they develop a wide range of SEO, social media, SEM, email marketing services , etc.

Cranioprevilegiado

With César Aparicio at the helm, Cranium Previlegiado provides services to  large companies.   Leading media ,   expert verticals, or  high-traffic websites  in highly competitive niches 

Laagenciaseo.com

Laagenciaseo.com is based in Alicante, from where it provides SEO services. As a curiosity, they explain that they work “only with 6 clients a year. We want to offer you the exclusivity at work and the treatment that your business needs. We offer you a complete technical solution, online business consultancy and research ».

One of the many reasons why you use WordPress , surely it is the great ease it gives you to do SEO and web positioning tasks.

Without WordPress you would have to know enough programming to be able to do them all. For other content managers you also have plugins that facilitate SEO optimization, but WordPress is the platform par excellence for search engine positioning.

The 40 Best WordPress Plugins for SEO

We wanted to share with you these  40 plugins  that we have selected as the most important to have your website ready. Then you will have to perform many tasks and exercises with the Plugins, not all of them are to install them and that’s it. 

I will try to explain how to use them and why it helps you in SEO. All I have linked to the official WordPress page so you can see more details and download them for free.

If you know of any other Plugin that can benefit SEO, we invite you to leave it in the comments. Surely we all make a good collection.

Off-road SEO positioning plugins

These first 3 plugins cover many functions to improve your SEO positioning. You need to have one of them, but only one. You will not be able to have more than one because they are incompatible and do the same functions.

1. WordPress SEO by Yoast

The WordPress SEO of the Yoast company is probably the most used Plugin in WordPress and one of the most complete. Once installed, your admin panel for editing a post will change completely. Now you can add an individual Meta Title and Meta Description for each article and page.

You can also indicate your keyword and it will review if you are using it enough in titles, bold and images. An easy way to optimize your articles.

You also have other functions for optimizing the structure of your site, such as making noindex to certain pages, configuring permanent links, sending sitemaps and reviewing internal links. An entire SEO package .

2. All in One SEO Pack

The All in One SEO pack is also one of the most used Plugins. It rivals Yoast’s for being the best WordPress SEO Plugin . Its functions are very similar except that it does not have as many functions in the article and page editor. It also works very well and you can choose one or the other depending on the compatibility with your template. Keep in mind that some templates already have SEO functions, and it is usually advisable to disable them if we install any of these 3 plugins.

3.  SEO Ultimate

SEO Ultimate is the third most complete off-road SEO Plugin. Its use is becoming increasingly popular thanks to some new tools. It does the same as the previous ones, and also has a function to detect 404 errors and configure redirects, and another for tags in rich format ( Rich Snippets )

WordPress and SEO plugins for your links

In this category we have grouped the WordPress Plugins that help you to correctly have all your inbound links and internal links. This way you will not lose visits, you will link your articles and you will keep track of the pages that link you.

4.  SEO Smart Links

This WordPress plugin helps you automatically put internal links on your site. You can select the keywords that you want to link to your best articles. With this you get to improve your bounce rate and pass authority and positioning from the oldest pages to the new ones. It is a good strategy to also do it manually, but it is easier this way.

5. Broken Link Checker

This plugin checks all your posts and pages and alerts you if it finds a link that does not work. This is going to be very useful as Google is link-based and doesn’t like pages with broken links . It also alerts you if an image is not available and does not load.

6. Simple URLs

This plugin allows you to create personalized links on your website to other pages and keep track of them. You will have a new section in your menu where you can save and view the statistics of each link to another page. It is a good option instead of using Bit.ly or some other method to measure the clicks of your links.

7. 404 Redirect

This plugin is very necessary since it is collecting all the 404 errors that appear on your server. These are visits that arrive at an address that does not exist.

It is very common for many to appear over time, and we must redirect them to other pages. This way you will not lose the visit and pass the positioning that this link could have.

In this way it is very comfortable to handle redirects, more comfortable than with the .htaccess file on your server. Essential for websites older than one year.

8. Link Manager

With this plugin you will be able to have the link widgets  that were in previous editions of WordPress. It is still a very simple way to put important links on all the pages of your website. You can exchange links although little and carefully do not get penalized.

WordPress plugins to optimize images

Images are a key point in web positioning. They are one of the things that weigh the most on a page, and Google wants fast pages. And also Google does not understand them since it reads and saves only text. That is why you should be careful with its size, weight and description.

9. Smush it

Smush it is a very simple plugin that allows you to reduce the weight of your images when uploading them or at any time. They do not change in size but in compression. For the web, so many millions of colors are not necessary, and the human eye does not notice the difference. This will improve the loading speed of your website. Essential plugin.

10.  SEO Friendly Image

Google does not understand images so it is essential to put a description and alternative text on all of them. If you have many to fill you can use this plugin that automatically fills in all the descriptions with the title of the article. at least you will no longer have images without description and use the keywords of each article.

11. Simple Image Sizes

Another problem with the images is that they are being scaled. This means that they are loaded larger than what is then displayed, so it is a big waste of time. Depending on your template, this can be a big problem.

Use the Gtmetrix tool to warn of this error. The solution is to make the WordPress thumbnail images the exact size of the thumbnails your template uses. You can select several sizes and you make sure that you always upload the image of the indicated size.

12. Regenerate Thumbnails

This plugin perfectly complements the previous one. The other lets us change the thumbnail sizes, and this one recreates all the thumbnail images with the new sizes . So you can easily adapt your entire image library to the sizes most used in your template.

WordPress SEO plugins for site optimization

In this section we have made a compilation of very varied WordPress plugins that help to give the best structure to your website. You will keep Google well informed with all your indexed pages and files, and you will avoid duplicate content.

13.  Google XML Sitemaps

Google XML sitemap helps you by creating a new sitemap of your website every time you publish something new. A sitemap is an outline of the order of all the pages. It helps Google to index and review them quickly. In Google Webmaster Tools you can see if your sitemap is updated as requested by Google.

14. All in one Schema Rich snippets

This plugin will help you show rich formats on Google. These are the faces you see on Google for example.

These help to stand out more and increase the percentage of clicks. You can also get stars on Google, or addresses, or logos, or many more possibilities.

15. Authorsure

Authorsure allows you to set the Google Author and face in your search results. It also works very well if your page has different authors and you want to show a different face for each author on Google.

This sometimes gives incompatibilities, just like if an author writes on many pages as an author recognized by Google. With this plugin it always shows the link and positioning of Google Author. 

Google is increasingly taking into account who writes each article, based on the positioning of their previous articles. You can see your author ranking at Authorrank.org

16. SEO Facebook comment

This plugin allows you to import the comments made on Facebook about this URL. You will have two comment boxes on your website where it will show the real ones and the Facebook ones. It is a good way to integrate the two channels and have more comments on the web.

17. Google XML sitemap for Video

This video creates a positioning file for each video  you configure. This will allow a video image to appear in the search results and position a new URL for the video itself, without an article or anything. It’s a great way to get on Google just like YouTube , and also to be positioning two URLs, the one for the article and the other for the video.

18.  WP Touch

If your template is not adaptable or responsive , then the users who visit you from the mobile will hardly last long on your page. This will lower your average, which is very important for Google to know if that page is interesting or not. WP touch helps you solve the problem until you improve your template. Create a copy of your site to make it look good on mobile. The only but is that the design is very generic and does not look like your original.

19.  SEO Rank Reporter

This plugin will monitor how you position for each keyword. You will enter the search results that you want to study and the search engine to measure them. Every three days it updates its data and you can see the progress if you go up or down positions in the different Google results. Essential to measure your work and results in SEO and web positioning.

20. Tynt insight word

This plugin makes sure that when someone copies something from your website, when they paste it, they include a link to the original article . This way you will get more links from the sites that copy you. You will also ensure that some do not copy you what comes in handy to have original content and not duplicate.

WordPress Plugins for SEO Review and Checkup

These plugins will help you to review various aspects that are useful for SEO. You will check that your source code has no errors and that your server is working perfectly.

21. TPC! Memory Usage

This plugin studies memory usage in your WordPress installation. It is especially interesting when you are testing plugins and you want to see how much memory they consume and if they slow down the page a lot. You can configure email alerts when memory usage spikes.

22. Memory Viewer

A widely used plugin with the same function as the previous one. We can see the open processes of our WordPress and the memory that each resource uses. It allows us to close each plugin in real time to see its response time.

23. Theme Checker

Theme Checker examines your template code for errors, incompatibilities, or outdated WordPress code snippets. The templates are getting old if they use shortcodes that WordPress has been updating and improving. By using this plugin it tells you if some WordPress commands are better to adapt them. It will also help you to see if your template meets the minimum requirements.

24. W3c Validator autocheck

W3c is the main body that regulates and promotes good use of internet programming . With this plugin you can pass one of the essential tools and discover what html, css and php code you can update and improve on your pages. Google values ​​very positively that your website is programmed correctly and is compatible in most devices and situations.

WordPress plugins for site speed

Google is determined to give us a great internet experience. If the internet was bad and slow, we would use it less. That is why Google prefers to show fast pages, and the slowest ones do not recommend them in its search engine. Take care of the speed of your pages and Google will love you a lot.

25. BJ Lazy Load

This plugin makes the contents load when they are visible by the user. This prevents it from loading everything at the beginning and improves loading times . It can help you if your page uses a lot of plugins and images and it takes a few seconds to display content, even if they are not all complete yet.

26. Cloudflare

Cloudflare is the most widely used CDN and highly recommended to ensure stability and security on your server . A CDN makes a copy of your website constantly and shows it to visitors instead of showing your server. This way you make sure that «your server» will be accessible 100% of the time and also any security problem. They also offer a built-in caching service. Above all, it will be useful for SEO if your server is not very fast and you can improve the response time with a CDN.

27. Google Page Speed ​​Insights

This plugin uses the Google Page Speed tool to give you tips and recommendations to lighten your page. Google gives you a score from 0 to 100 and in errors it tells you how to correct them. A fundamental plugin for the periods in which you are adapting and correcting your website to make it faster and more efficient.

28. Lazy widget loader

It allows you to select your heaviest Widgets to load only when visible to the reader. Social network widgets usually take a long time to connect with Twitter or Facebook, and are the best ones to block their loading at the beginning. With the memory plugins above you can see which plugins are better to delay loading.

29. Js and Css optimizer

The javascript of your page is usually the files that weigh the most. With the images, they are the files that you are most interested in being light. This plugin allows you to combine several Javascript in one and / or optimize its code. This is very useful to make fewer requests to the server, by only calling a java, and in loading time as it is less heavy. Try the different settings and make sure all the effects and buttons on your page work.

30. P3 Plugin Performance

This is the plugin for plugins. It makes a performance study of all the installed plugins , so that you can see how many resources each one consumes and how long they slow down the page. It is essential to help you choose only the necessary plugins. Having many plugins installed is not good and from this collection of 40 you will have to choose the ones that really use the most and slow down the user the least. If they are from administration they can slow down the internal panel, but that does not affect SEO.

31. W3 Total Cache

There are hundreds of Caché plugins, but W3 Total Caché is the most widely used. The cache is a copy of elements of your website that the reader’s browser stores. This means that there are items that you do not have to download again because you already have them stored . It is essential today to have a fast website. All browsers support caching. Furthermore, this plugin compresses your page in gzip , which makes it even faster. The only downside is that you will have to get used to emptying the cache after making big changes to your website. If not, it seems that nothing changes.

32. Optimize Database after Deleting Revisions

This plugin organizes and deletes the revisions of your databases , and reduces space on the server. You can also optimize the databases to compress them and occupy less.

If your website is very new this is not important, but if your website is several years old, the database will weigh a lot. The database is continually providing information and it is a great idea to have it optimized to improve response times.

WordPress SEO plugins for social media

Google greatly values ​​the data of how many times a certain URL has been shared on social networks. It does not count anything else in the networks and it takes them into account almost as if they were links from any page. People are doing Google’s work for free by saying what we like and what we tweet. Google shows what we like the most. For this, it will be very necessary to develop a good strategy in social networks for a good positioning.

33. Tweet Old Post

This plugin tweets a random article of yours every so often. You can select the time range and the article categories you want it to include.

This is very useful to keep tweeting all your articles and add more tweets and retweets to the counter of each URL.

I do not recommend that you automate many or all of your publications, but you can alternate some automatic with other original ones.

34. Social Sharing Analytics

With this plugin you can see how many times each entry and each page has been shared on social networks.

From your posts panel you can easily see it and study which ones need more shares to position better. You can run specific social media campaigns for the least shared URLs on each social network.

35. Digg digg

You have to encourage your readers to share your content on social networks . This happens precisely because of what you count, for your words and also for tools and buttons that facilitate it.

This plugin will put a left sidebar with the buttons of the social networks that you decide. If you are reading this on a computer, it is the bar you see on the left on this website. Great if you use it! ?

SEO plugins to optimize content

Optimizing the text of your articles and pages is going to be essential to position yourself in certain results.

You will already know that you have to put your keywords in the titles … it’s the most important thing! But in addition to that there are more factors, such as the density of words, the bold, the subtitles, the images …

36.  SEO Content Control

This WordPress plugin checks for empty descriptions and titles . Also check that you do not have duplicate internal content.

This is very common for you to accidentally use the same paragraphs of text on multiple pages.

I also recommend that you write an Excerpt for each post, so that the same text is not displayed on your blog page and in the article.

37. InboundWriter

This plugin gives you advice on phrases and keywords to use related to your text. Also study if you are focusing well on your keywords and where to put them. A tad in diapers in Spanish.

38. WP Local SEO

Add rich formats to your pages to show geolocated results on Google. Add data visible in Google maps for your articles, categories and images. It also allows you to easily add Google maps windows of a certain address on your website.

39. Magic Action Box

Magic Action Box will help you get subscribers with different boxes and calls to action. One of the forgotten parts of SEO is conversion.

Because there is no use going out first on Google if you don’t sell or convert later. Email is the only secure means of contact you have with your readers and potential clients.

It will also be an audience interested in the content you propose and they will be eager to share your valuable content if it is very good.

It works with Mailchimp and Aweber , the most used mailing services.

40. Social Locker

This plugin is the one I have used to hide the last 8 SEO Plugins . When you have tweeted it has shown the content.

It can work very well to encourage your readers to share your articles. If you have worked it out, they will surely do it delighted.

It is the only Plugin of all that is not free, it is worth € 17. Still very interesting. Best of all is a statistics panel where you can see how many people have unlocked content.

It offers us the data day by day, represented in a graph, and of each shared article.

The most important thing is not the Plugins, it is you

The SEO is mainly based on meet certain standards of usability, to offer a really good content for users in making these remain long on the page, and make him share and link social networks and web pages. Then, as you have seen, there are many more tricks . Here I have told you quite a few … but that is the main and most important thing.

If you want to know more SEO tricks , here I have written SEO steps to improve your ranking NOW. 

Remember that offering content of incredible value is the best secret. Hope you give these plugins a try and they help you get Google first.

We in the WordPress Course install and test them all, but remember then to delete the ones you are not going to use.

And if you are really interested in SEO and want to learn everything about search engine optimization.

Do you know any other Plugin that helps SEO in any way ? Have you used any of these plugins to improve your positioning? Do you need help setting one up? Until another one, Thank you very much for reading and sharing.

Working as SEO expert is one of the great options today to find employment both in companies and to work online from anywhere in the world.

It is a job within the area of ​​digital marketing that arose thanks to the internet and web pages.

Today, an SEO specialist is considered a fundamental piece in any company that wants to have an online presence.

As you know, the Google algorithm is the central heart of the internet, but as in all anatomy, there is a specialist capable of making sure that things work well for this algorithm, in this case, this place is occupied by SEO.

Not only that, this profession also gives you the possibility to create your own projects and work remotely from anywhere in the world without having to work for a company.

Do you want to know more how to work as SEO? Here we give you all the keys to access this type of employment.

What is an SEO specialist?

The SEO specialist is a professional in charge of developing positioning strategies in web search engines and optimizing the conditions of the content of a website to facilitate its visibility in front of the user, increasing the probability that it can register more visits.

At the moment, there are two ways of working with SEO: from the technical area and from the content development area, these can be worked by two or more professionals separately or unified in the same professional.

What are the functions of an SEO specialist?

It is a very eclectic profile, where you will notice that functions from areas such as computing, web design or development, marketing and content writing on different topics are combined.

When working as an SEO specialist, you will have to develop various functions, among which are:

Analyze and develop website audits

Your first function when working as an SEO specialist will be to approach the website that requires optimization and detect its general state of health before proceeding to the development of a new strategy.

Only through a previous SEO audit, you will have all the details you need to know about the site to guide you and know what aspects you should improve during the next phases and what is the dimension of the work to be done.

Study the competition closely

Just as you will have to conduct audits of the website you will be working with, many brands will also expect you to closely monitor the status of websites that are competitive to them.

Through this “external audit” you will be able to collect a series of keywords through which users arrive at products or services similar to those of the brands we work with.

Define your target audience and keywords

Now that you have a lot of information to get started, it’s time to make the roadmap to follow very clear. For this, the SEO specialist establishes his objectives (target audience) and the path to follow (keywords that will feed the positioning process).

Only with the optimal fulfillment of this function will the products and / or services of a specific brand meet its potential consumers through the web.

Web body optimization

We have reached the technical phase of the functions when working as an SEO specialist, this is where you will have to get to work to fix common failures in websites that do not allow Google or other search engines to correctly read the content of a website.

This function covers many tasks such as accessibility improvements, modifications in the structure of the web in terms of depth levels, optimization of the loading speed of the site, checking the indexability and review of the content hosted throughout the web, among others. .

Development of content optimized with keywords

As we mentioned before, there may be cases in which when working as an SEO specialist you must assume functions such as content development, but even if this is not the case, at least you must have the necessary skills to develop it.

In the world of SEO there is a lot of reference to the idea that “content is king” , that is why it constitutes the most important part of the websites that you will be in charge of and the content you decide to create must cover all your needs. from the company, the user and the Google search engines.

Analyze and interpret the results obtained

You can only change what we measure, therefore, the metrics will take on the role of allies and will tell you if you are doing your job properly or what aspects need to be improved in your strategy.

SEO reports provide data that you must know how to interpret, and also explain in plain language in case your clients want to know more about the status of their websites.

Soft skills required to work as an SEO specialist

We have already talked a bit about the technical functions that you must develop to work as an SEO specialist. There are also some soft skills that you should bring out if you want to fill this professional profile. These are some of them:

• Analysis capacity : you will be most of the time analyzing, surrounding yourself with figures, data and content that requires you to put your most detailed eye on it.
• Empathy : both in front of your clients and in front of the objective users of the type of website that you will be optimizing, empathy will show you the way to cover the concerns and needs of each part, with the best performance.
• Organization : working as an SEO specialist implies being methodical in the parameters and work protocols that you plan to follow in your strategy as a website optimizer, for this the organization will be an essential ally.
• Ambition : you will need thirst and perseverance to achieve the performance that your clients expect. Remember that this is a profession whose objective is to constantly produce great results, so throughout your career you will be forced to focus strongly on very ambitious goals, such as reaching first place on the Google results page, to take a common example.
• Effective communication and teamwork : working as an SEO specialist implies being in constant feedback with your clients or other professionals who complement the marketing team of a company. Here it is not worth focusing on doing all things alone, but preparing to instruct others clearly when it comes to covering the steps and actions that each role must take during the phases of the strategy.
• Creativity : the SEO specialist must be innovative in the strategies they propose to overcome the results of both the competition and those that the company they work with has had in the past. Creativity will be like the sword and the shield to fight with the problems and provide the solutions indicated at all times. In addition, if you also have to develop content, creativity is the way to reach those innovative ideas that are so valuable in the world of marketing.

Technological tools used by an SEO

When providing SEO services, You should know some technological tools like the palm of your hand, these tools will give you all the necessary data to know the web and to be able to work on their positioning.

In the world of SEO there are many tools, some better than others, and each professional SEO has a specific combination of the tools that work best for them to carry out their work. Here are some commonly used tools.

• Google Keyword Planner: by mastering this Google tool, you will be able to locate the ideal keywords to include in your SEO strategy faster.
• Google Analytics: with this Google service, you will instantly obtain dozens of statistics related to the status of the websites that you have to optimize to establish those aspects against or in favor of positioning in search engines.
• Google Search Console: through this tool, as an SEO specialist, you will have access to know the indexing status in the browser of the websites under your charge and work on optimizing visibility.
• Neil Patel SEO Analyzer: through this website, in just seconds you will be viewing a very complete audit of a website, the SEO errors it presents, the general speed of the site, the domain score, the incoming links, your position in search engines, etc … The best? Everything will be in the same place.
• Screaming Frog: similar to the previous tool, through the domain of this service you can access highly detailed reports on the SEO status of a website under your charge.

How to train as an SEO specialist

Currently there are many options to train as an SEO specialist and start your way to work within this profession.

Here are some options that may interest you.

• Courses and Master in SEO.
• SEO / SEM Course.
• Free Webinar to Learn How to Create Income Generating Web Pages.
• Udemy Low Cost SEO Courses.

What options are there to work as SEO

To work as an SEO specialist, the landscape of options is wide. Next, we are going to structure it in the best possible way so that you can understand well what are the paths you can take working as SEO expert.

Freelance

Within this section there are two paths that you can take as an SEO specialist.

• Developing your own projects : You can dedicate yourself to creating web pages and positioning them to attract traffic and monetize them with different methods. In this way, you will be able to generate income independently without having to work for others.
• Working for companies as a freelancer : At this point, it is about offering your Seo services independently. You can have several projects a month and generate very good income. Keep in mind that there are a lot of small businesses that need to hire these types of professionals.

Employee

Basically, it’s about working for a company like SEO . In this case, you should look for job opportunities on almost any job posting website. It is a highly demanded profession so there are usually many job offers.

You should also be attentive in social networks to the companies where you would like to work, sometimes, this type of offers is published by social networks.

It is not a bad thing to follow these companies or professionals from the world to be aware of the news.

Where to find job offers to work as SEO Expert?

Here we offer you a complete list of the main websites to find job offers for SEO.

• LinkedIn.
• Indeed.
• Google Jobs.
• InfoJobs.
• Employ yourself.
• Work for the world.
• Freelancer.
• Workana.
• UpWork.

You can also take a look at the best websites to find a remote job .

How much an SEO Expert makes

Here we enter a very delicate subject.

An SEO expert can earn large salaries, especially if he has his own network of web pages. However, this is not an easy job to accomplish overnight. Generally, if you work for a SEO company, an SEO specialist can earn between $24,000 to $28,000.

Everything will depend on the conditions of the offer or what you have agreed to.

Now that you know what SEO is, what employment options this profession has, the training you need as well as where to look or what are the best platforms to search for work in this sector, you just have to make a decision. Is SEO What You Are Looking For?

Every time someone wants to give their business a spin or a person starts a new business activity, it is usually recommended to hire SEO services to get good support.

It’s about being digitally competitive and being able to deal face-to-face with competing companies, but do we know what that implies? What benefits does working with organic positioning bring ?

Before we start, I leave you some post to complement information about SEO services. It is the best we have to help you, but look at the positions they have in Google, what better than a TOP 3 for top quality content! = p

▷  The Best SEO Company and how to choose the best: TOP 1 in Google for “SEO Agencies”, “SEO Company”, “Best SEO company”, “Best SEO Company in Egypt” “Positioning Companies”, “Hire SEO company” and probably the most hated post by many agencies that are below the search engines. It is incredible how it ranks and without a doubt it is because of the great value it brings to users.

▷  SEO rates, how to choose and get the prices right? TOP 2 for its main keyword “SEO fees” , is a post in which we explain the prices of positioning services in detail.

If you plan to hire any SEO service it is important to read it before. It will surely clarify many concepts for you.

▷  Hire SEO: 7 tips to make the best  TOP 3 decision to “hire SEO” , is a post with the tips that we consider key to hire SEO services.

What no company wants to hire so that you can really choose the best one and you can sleep peacefully and without throwing money away. Because we know that you don’t gamble with business, we gut EVERYTHING.

And now, let’s get to the point. We hope you love our post!

What is SEO and how does it work?

Search Engine Optimization, better known by the acronym SEO, comprises the techniques that are carried out in order for a certain web page to appear in the first positions in the search engines, standing out above the others.

The web positioning achieved through these techniques is free, that is, you do not pay to appear in the search engine results list.

SEO services are oriented towards achieving these relevant positions through different techniques that seek to optimize the web structure and its content. For this, there is a difference between two types of SEO services:

➨ SEO OnPage: refers to different aspects within the web page itself. They are SEO techniques that optimize internal factors that have a lot to say within the Internet positioning of the website.

The tasks that are required are quite technical, so it does not hurt to consult a professional SEO company to avoid causing damage or falling into penalties that will be very difficult to get out of.

Issues such as the definition of the different keywords or the correct structure that the web page has to maintain should be reviewed so that Google can easily understand it.

➨ SEO Off Page: once all the components of the page that influence web positioning are controlled, you have to think about the external ones.

Off Page SEO service aim to get linked by other pages so that Google interprets that we are a relevant page.

This is roughly told, behind there is really hard work to establish the correct SEO strategy to achieve the desired positioning on the Internet.

Best SEO company in the sector have to know how to combine these two aspects within the SEO strategy they carry out, they are completely complementary, neither of the two can be neglected if you want to be at the same level as other competing companies.

The objective of SEO services should always be to achieve maximum optimization of the site to achieve the necessary relevance of the terms that are key for the type of business in question and thus enjoy exceptional visibility on the Google results page.

Keys to choosing the best SEO company

If you have decided to get down to work to improve your web positioning, you will have to choose an SEO company or professional in charge of the SEO services that your project needs.

For this, as with any other type of company, you can turn to the Internet to get impressions or opinions of others about their working methods and their results.

In addition to helpful reviews from others, you should also inquire about other aspects:

◈ Personalized treatment: many companies that are dedicated to web positioning are limited to applying standardized SEO strategies and do not dispense a personalized study.

The professionals in the sector will propose specific strategies according to the needs of the company and the market niche in which it operates. Just as each company has different needs, the SEO techniques applied must be tailored.

◈ Full service: inquire about the capabilities of the company you are testing. Many SEO services carry changes or tasks at the programming level and you do not always have the knowledge to do them.

Ideally, the full service is provided from the same company without having to resort to collaborating companies or outsource part of the project.

Going further, if later they intend to contract other types of complementary services such as Social Media , SEM or Email Marketing , it will be very positive that the same company takes care of everything as it already knows the market in which the company and the line moves who wants to follow.

◈ Success stories : if they don’t show them, ask about them. The portfolio of the SEO Company will be of great help to make comparisons with companies in the same sector and learn how its evolution has been.

The digital world is constantly changing, the experience within the same niche is a plus that will minimize the effect of possible fluctuations in the business.

◈ Continuous update: as we have said, changes in the digital field are constant. They can occur in a matter of purchasing or consumption habits, in the Google algorithm , trends in society in general or tools available for daily work.

Any SEO company worth its salt will have to be at the forefront of these changes and know how trends vary or what new tools provide better performance in order to have all the work as optimized as possible.

◈ Team size: There are many agencies that provide SEO services that are well known and work with big brands.

Depending on the size of your project, it will compensate you to pull to one side or the other, that is, a small and medium company may not be considered in an company that is dedicated to working with multinationals or huge companies.

Opting for a medium-sized company will surely be the best option for an SME, you will get a closer relationship with fluid communication and greater involvement by the team in charge of SEO services.

Benefits of betting on SEO services

Lasting results over time

As we already know, SEO positioning jobs offer results in the medium-long term. From three months after hiring SEO services, progress should be seen in the organic positioning of keywords. In the first six months, the words that most interest you depending on the type of business should be solidly positioned. Once at this point and, if all goes well, the results will be maintained over time. 

When SEO services are carried out by professionals in the sector with in-depth knowledge of the subject, penalties will be avoided and, due to the correct approach to the strategy, they will remain in the search engine.

Quality of web traffic received

When the SEO strategy is well organized and structured correctly from the beginning, it will achieve an impact on the desired target audience.

For this, it is very important that the SEO company has perfectly captured the search intention of each term to focus on the terms that really interest and that represent the business at hand.

Capturing the attention of these users, we make sure that the visits that enter the web page derived from the positioning in Google that has been worked, are of quality. Web traffic will have a real interest in the content or services offered from our website.

Branding and positive reputation

Google search results show web pages based on criteria entered by users. Every time the search engine results page is displayed, surfers are being impacted, regardless of whether that organic result is clicked.

This means that the brand is positioning itself in the minds of users and allows strengthening the company’s branding.

This is associated with a good reputation of the company, since it will be a benchmark in the sector.

Achievement of impact

The impact that can be achieved with the application of SEO services is derived from the previous section. By forging a good reputation and having a brand positioning in the minds of consumers, it becomes a purchase option for users.

In this way, when a need arises to a person or an acquaintance, the company that has such a good organic positioning to make a conversion immediately comes to mind.

The benefits of having SEO services translate into being digitally competitive, in the end what it is about is getting customers and being profitable in economic terms.

Are SEO Web Positioning Services Really Needed?

A web page is everything. It must have the ability to transmit from the design it has, the colors used or the internal organization of the portal itself.

You can focus a lot of efforts on having the most groundbreaking design or having the most original logo, but if no one visits you, will so much time spent and the corresponding investment in web design have been worth something ?

Search engines are the gateway to the network, not working on organic positioning means not being present for anyone, so your website or project will languish and go through the internet without being appreciated by anyone as it does not have web traffic representative.

That a user accesses beyond the second page of Google results can be considered almost a miracle, so working on SEO positioning is going to make a big difference in the project. 

An investment in SEO services is more than necessary in any type of project, however small it may be, it is always advisable to carry it out in order to be taken into account by the search engine, the users and, therefore, to achieve success and profitability.

If you are considering having SEO services for your business or project, contact us without obligation, we will assess your specific needs to offer you the best SEO services and achieve the digital competitiveness that is so necessary.

I have written this guide for beginners because I believe that knowledge about SEO positioning in Google should be for everyone and not just for a few “experts”. It is true that search engine optimization can be a bit confusing with certain words, methods and tools, but it is also true that with the most basic concepts you can achieve very good results .

Let’s go to the mess! ?

---

? What is SEO or search engine optimization?

The SEO ( Search Engine Optimization) is to optimize a website to improve its position in the results showing web browsers. That is, try to make your site come out first when users search Google for something related to the topic of your site, mainly. ?

What is SEO for?

Well, the purpose of SEO or improving the web positioning of a site in search engines (such as Google) is that it has more visibility to get more visits , which can mean more sales or more income in general.

That is why it is so important nowadays, because it is a free and so powerful channel to attract users who can become your readers, subscribers, customers, etc. 

Before, if you searched for “create a fashion blog” in Google, my tutorial to create a blog (in general) appeared in the 8th position. 

Well, one way to “optimize” the SEO of that tutorial so that it would appear higher in the results of that search (and more visits to the tutorial would enter), was to update that tutorial with a specific section on how to create a fashion blog.

Then Google saw that it was indeed dealing with that particular topic and now the result appears in the top 5 of that search.

Well that’s SEO. ?

SEO example

It is true that Google increasingly “understands” better what users are looking for (interprets our language), how they search for it (such as voice search ) and increasingly “reads” the sites on the Internet to provide answers to those searches , but the basic and technical aspects of SEO that I am going to explain to you right now are still very important.

? What is SEO On Page?

SEO On Page is the name given to the optimization that can be done directly on the pages of the website that you try to position in the results in Google, that is, everything you can change on your site to try to appear the first in Google searches.

Here I explain it in more detail and with simple examples:

➤ What is SEO on page?

? What is SEO Off Page?

SEO Off Page is the name given to the optimization that is tried to be done from sites external to the site that is tried to position in the results in Google, that is, everything you can do “outside your website” to try to appear the first in Google searches (mainly getting inbound links or also called backlinks ).

Here I explain it in more detail and with simple examples:

➤ What is SEO off page?

? How does Google work?

To know what to “touch”, you must first know how the Google search engine works when it comes to positioning your website or blog in searches, don’t you think?

You have to understand that Google, basically, what you always want is to give the best answer (or the most accurate) for what a person looks for in your search engine.

And to do so, it goes through a series of phases:

1. Google constantly crawls websites (the ones that “let themselves” be tracked, of course ?) to find out what they have. This phase is also known as crawling .
2. Then Google indexes all that information on its own servers to have it well organized and to be able to access it later more easily. As if it were the index of a library in which you write down what you have found and relate it to terms, entities and keywords that identify it.
3. When someone uses the search engine, Google goes through its index  to see what it has saved in relation to that user’s search intention and what it can give as an answer.
4. Now is when Google’s algorithms are in charge of ordering the information  according to how they think it can best respond to the user’s search and that it is more relevant to them.
5. Finally, Google shows the information  on the search results pages or SERPs ( Search Engine Result Pages ) according to how it thinks it may be most useful to the user: with a simple box, a map, a list of sites, a carousel of videos, a table, etc.

And this is the process (very brief) of what Google does.

With this I want you to see that SEO is not only in step 4), but it starts from step 1) making things easy for Google to find and “understand” your site correctly, and hence the importance of following Google’s webmaster guidelines . ?

? How can I optimize my website or blog?

Let’s get to the point. There are many things to take into account when it comes to improving your web positioning, but I want to make clear some details that Google will take into account and that are  basic but very important :

• It will check if your website works. Logical, right? Well, I advise you to choose the best hosting , because depending on who you hire it with, this may not be so logical and your website is not working longer than it is working …
• The loading speed of your website . As a general rule, websites that load faster “lose” fewer visits because the user is more comfortable in them, and Google will pay attention to that (and this also depends on having good hosting, of course).
• If your site and its content is easily “traceable”. That is why it is so important to add it to Search Console , Google’s free tool with which you can facilitate their work and also know how your site is performing in Google results.
• If  your content is shared a lot . If your content is quality and unique, and you also get it to be shared a lot, then you will receive more visits; this way Google will understand that people like it and will position it better.
• The behavior of the user on your website or blog. Google also knows if the user has found your site from the search engine and if it has served him for what he was looking for … ?

In addition to these tips, there are some basic notions that many “gurus” take for granted and end up not being taken into account. But these simple aspects are the foundations of SEO on your website and on the most expensive and beautiful website you have ever seen.

Do I tell you? Well here they are:

? Friendly URLs

The URLs of your website or blog have to be “friendly”, that is, they must be simple and suggest the content of the page .

For example, these 2 links lead to the same article but, which one do you think Google and users will find easier to know what it is about? ?

In WordPress this can be changed from the Settings> Permanent links menu , where you can choose between several options. Some are NOT friendly at all , some are friendly and some are (at least for me) the friendliest. 

? Be careful, if your website or blog has been using a URL pattern for a long time, don’t change it crazy .

Think that those URLs will already be positioned in Google and other sites may be linking to them. If you change them, you have to make sure to redirect the URLs with the old pattern to their corresponding new pattern.

Take a look at this post on 301 redirects to see how it is done, and if you still have doubts, it is best to have someone who knows how to do it 100%.

So now you know, it doesn’t matter if you decide to create a blog on your own, on Blogger, WordPress, Joomla or any other platform; don’t forget to make your URLs “friendly”.

? Titles

The titles of your pages and articles are very important, because it is one of the first things Google will look at to see if your content has to do with what the user is looking for .

It will also be the first thing you see in the search results, so:

• Be clear and direct ; choose a title that defines the content of the page well.
• Create unique titles for the different pages that your website or blog has.
• Write a title that does not exceed 70 characters , otherwise Google will cut it in the search results.
• Try to write the most important and descriptive word at the beginning of the title.
• If you are going to separate specific phrases or words, use symbols such as the hyphen  «-«  or the slash «|» .

? Descriptions

Like the titles, it is very important to put descriptions on all the pages and articles of your website or blog.

In fact, all the recommendations that I have commented for the title are also valid for the description, although in this case the limit of the characters that is then displayed in the Google results may change depending on the search that the user does.

Normally the limit for descriptions was  up to 156 characters , but with the changes that Google made in its day it can now go up to 320 characters.

My advice is that you make a description of 1 or 2 short and clear sentences starting from the title itself , then over time you check if Google shows them or puts another description, and with  Search Console you  analyze if people click on your result or if you think you can better adapt the description to the search for the one that suits you best.

As you will see, in my descriptions I also usually add emojis and other symbols to try to capture the user’s attention.

? Header tags

Google doesn’t just look at your links, titles, and descriptions; Also look for the header tags that contain your pages and articles.

These are the titles and subtitles that you use when writing to organize your content and that in HTML you will recognize with the <h1>, <h2>, <h3> tags … up to <h6>.

The <h1> tag is the largest and makes the text much larger, while the <h6> is the smallest and has the smallest text. Since larger tags are often used to put the most important things, Google will look more closely at these tags to find out what your content is about:

SEO guide for beginners

<h1> SEO Guide for Beginners </h1>

SEO guide for beginners

<h2> SEO Guide for Beginners </h2>

SEO guide for beginners

<h3> SEO Guide for Beginners </h3>

SEO guide for beginners

<h4> SEO Guide for Beginners </h4>

SEO guide for beginners

<h5> SEO Guide for Beginners </h5>

SEO guide for beginners

<h6> SEO Guide for Beginners </h6>

My advice is not to abuse the most important labels . Just organize your text with logic and common sense :

• <h1>: use it as if it were the title of your content, so putting it once is more than enough.
• <h2>: keep this in mind to divide your page or article into the most important sections. Surely you will not need more than 4 or 5. It is advisable to use them with long tail keywords .
• <h3>: if the content of each section is very long, try to divide it into sub-sections with this tag. If this is your case, I don’t think you need to use it more than 10 times. Here you can use long-long tails.
• <h4> to <h6>: unless you are writing a doctoral thesis or a book, I think that reaching this level of organization can be counterproductive. You can use it sometime in very specific cases, but honestly, if your content is not very extensive, I don’t think you need them.

? Keywords

The «keywords» or keywords are those with which you want the user to find your content when they search in Google. To do this, you have to choose the ones that best suit the topic you are writing about, look for others related to this same topic that may be of interest and use them wisely in your content.

It is also 100% recommended that you use them in the sections that I have explained before ( URLs, titles, descriptions, headings … ) so that Google finds it better. In this way, when someone searches on that topic and uses any of those keywords, Google will take into account whether your website has them or not.

For example, if you are writing an article to recommend the best WordPress hosting , a good tip might be to use the keywords “best” and “hosting”.

Keywords – WordPress SEO Plugin by Yoast

And it is logical to think that people look for  “the best hosting for wordpress” , “what is the best hosting” , “hosting for wordpress” , etc.

Queries – Google Search Console

My advice is do n’t get obsessed with keywords . There are analyzers, tools, density meters, word counters … The truth is that I think it is much simpler than all that.

Clearly, you have to use keywords and related concepts so that Google knows what your content is about, but isn’t it logical that you end up using all of these keywords when writing about a specific topic?
Well that. 

The best thing you can do is write your content naturally , without thinking about keywords.

Check it out when you’re done, and then yes, you can analyze what they are.

When you have them, you can substitute words or phrases with your keywords , define titles and subtitles with those keywords, answer specific questions, etc; But be careful that the sentence or paragraph does not lose the meaning you wanted to give it.

If you want to know how I do all this on my blog, take a look at this article where I explain how to do a keyword study and how I apply it to content later.

? Links profile

Nowadays, links ( link building ) are vital for web positioning, because it is the best way for Google to “understand” that if a website is linked to other websites, it is because in a way they give it a vote of confidence , they think it has interesting information or it can help their users.

That is why the link profile (or link profile ) of a site tells Google a lot about the quality that site can have; whether it is linked by relevant sites in the same industry, linked by “important” and trusted sites, and so on. So now you know, always try to look for quality links .

And you also have to pay special attention to the anchor text that is used to link to your site or its pages, because it also helps Google better understand which searches it could be interesting to position you for.

? SEO contests

It is not far from essential, but a good way to learn SEO almost at once is to participate in SEO contests that come out from time to time to promote tools, brands of companies related to SEO, etc.

The normal thing is that they ask for positions in searches or “rare” keywords that have never been searched but that are related to what the organizer of the contest is promoting.

For example, very recently I had the “luck” to win this SEO contest as a team with other friends and fellow SEOs where the prize was $5,000 , and precisely during the weeks that the contest lasted we learned a lot of things that work every day Today to position, such as sending a lot of traffic from other websites that link to you. ?

Be careful, it doesn’t matter if you don’t win it, the interesting thing is to see how your site is positioned in invented searches by “fighting” with other sites that are also trying to position themselves. 

Analyze and learn what strategies other competitors carry out, which one works for them (if they raise positions), if they do SEO on page, if they do link building, etc.

Try it!

? Other important details

To finish, I am going to tell you 5 very simple details that can be equal or more important than the previous ones if you want to carry out a good SEO:

1. Use images:  images improve your web positioning and attract many more visits to your website. Don’t forget something as simple as giving your images a good name or giving them an alternative text (“alt” attribute).
2. Write unique and quality content: it  can be the key to improving your web positioning. All of this sounds very nice, but it is true as a temple. Google loves that content is useful, original and, if possible, complete and well designed .
3. Choose a good design: that attracts visitors, that allows you to view your website from tablets and smartphones and that facilitates navigation on your website . Try to make the user “at ease” and want to stay.
4. Promote your content: share your pages and articles on social networks (even publish ads on Google Ads, Facebook Ads, etc.),  create a list of subscribers and participate in communities related to your website, etc. Make them know you!
5. Audit your content: when you have a minimum of content created and it has been published for at least 1 year, it is interesting to do an SEO content audit , to see if that content performs well and to know what to do with it if not.

There really aren’t many more “secrets” than keeping all of these things in mind.

When you get used to writing on your website or blog using the details that I have explained, you will see that your web positioning will improve considerably . 

Then you will realize that many times we believe that SEO is complicated and difficult, when in truth it is common sense, to make it happen and dedicate time to it. ?

If in your case you don’t feel like giving it much time , the best thing you can do is let  someone with experience do an SEO audit and help you position your site. There are consultants who have been working in the sector for years, such as Pro SEO Expert.

In this article you will learn how to optimize the contents of your website for SEO on Page, with examples and step-by-step instructions.

What is “SEO on Page”?

SEO On Page is an English term that we use to refer to the optimizations you can make on your page (“On Page” = On Page), to improve its organic positioning.

That is, everything that depends directly on you, since you are the one who controls your website.

I know you are wanting to start “doing SEO”, but listen to me and don’t run: first you have to understand what it is and why it is necessary .

What is “SEO on Page” for?

The objective of SEO On Page is “to make life easy for Google”, so that it can index your pages as quickly as possible … and classify them according to your interest.

To understand each other, we could say that, through SEO “On Page”, you are going to try to “politely explain” to Google what the purpose of your page is.

And please note that I say “politely”, if you go over Google it will stop being your friend, like that neighbor who shuns you on the stairs, because you are a bore … or because he considers that you dedicate yourself to “spamming” the people and you don’t contribute anything of value.

Have you read that SEO on Page does not matter to position?

First of all, do not take everything you read as true , not even if you have read it here, believe only what you have personally experienced and it works specifically for your website.

The truth is that links are very important to position competitive terms, but their effectiveness will be much greater if your SEO on Page is well executed.

You can even position yourself for uncompetitive terms only with a good SEO on Page.

And it is also quite common that your website does not position itself without a minimum SEO work on page.

But is it that Google will not know by itself “what is” my page?

The truth is that Google is going to classify your pages, whether you like it or not: it needs it to be able to offer answers to the needs (searches) of users.

And although you are not always going to convince him to accept your “prompts”, if you omit them or do it incorrectly, he may choose to rank you (position yourself) in searches that are not what you want.

That is, you are very interested in  Google finding your pages, and understanding that you offer something useful for those who seek solutions on pages like yours.

And all that you can achieve through SEO on Page ?

How does Google index your pages?

For your page to appear in the results , Google robots must find it and classify it.

These “robots” (or “bots”) are automated programs that read, extract and archive the content of the pages.

Their mission is to travel the Internet, tracking all the links they can find, in order to locate new pages, and re-visit those that are already indexed in case they have new content.

When a bot reaches your page it “reads” (indexes) all the content (text, images, links, code…) and stores it in a gigantic database.

Later that information will be analyzed to determine the niche to which your page belongs, and the relevance it has within it.

But …

If the crawling robots cannot find your page, or cannot index it, you will not appear in Google.

For this reason, you should do everything possible so that these bots find and analyze your page as easily and efficiently as possible.Since robots cannot (yet) easily read content created with Flash, Java or AJAX, it is not recommended that you use these technologies if you want your content to be indexed.

General tips to do a good SEO on Page

To carry out a good “On Page” optimization you must carry out a series of activities, all of them important, but some more necessary than others.

And how logical there are many discussions about the importance of one or the other factor, and whether Google takes it more or less into account.
So I’m going to explain my personal opinion and my preferences.

Yes, I know you are getting impatient, but please read on,  you need to understand these principles to save you time and frustration in the long run .

General tips for SEO On Page.

• Contrary to what others think, I am convinced that it is more convenient to have little content of good quality than a lot of mediocre . You can position yourself well without having to publish hundreds of articles, as long as they are useful and of quality.

Use of Keywords in SEO on Page

You will see that I mention the Keywords a lot, and I do it because they are very important.

But you have to be careful not to go overboard and use them in moderation.

Your Keywords must appear in the content (that is more than proven) to help Google understand the theme of your pages.

But they should appear in the most natural way possible.

Surely you have read an article that seems to be written by Tarzan, in which the keywords have been shoehorn into every corner.

Do not do that.

It is perfectly possible to position a page by “abusing” Keywords, but it is not a long-term strategy , and your visitors will not find it pleasant.

Tips to use your Keywords in SEO On Page.

• Never over-optimize a page with your keywords. Google will find out sooner or later. And lately he realizes pretty soon …
• Learn to use synonyms and terms related to your keywords, in this way you will avoid repeating them so often, and you will position yourself for more secondary keywords.
• Don’t pay too much attention to “Keyword density” , there is no magic formula that tells you how many times or how often you should use your keywords.
• Do not be obsessed with placing your Keywords in all possible places, you risk receiving a penalty from Google.

Tags and Meta Tags that we use in SEO On Page

If you already know what a Tag (“Tag”) or Meta Tag (“Meta Tag”) is, you can skip this theoretical part and start improving your SEO On Page below.

Surely at some point you learned that the pages you see in your browser, including this one, are actually code that would not make much sense if it were not interpreted by browsers.

Something similar to what happens with television or telephone signals.

You can check it by right-clicking on this page and selecting “see source code” in the menu, or the equivalent option in your browser (for Chrome Windows CTRL + U).

Nonsensical gibberish, right?

Fortunately, browsers can “translate” this code thanks to certain attributes or “tags” (” tags ” in English) that indicate how to present the information in the way you are used to.

For example : the browser can interpret the same phrase in different ways if we assign the title tag (” title “) or paragraph tag (” p “) Or even not display the text in the browser (but be taken into account by Google ) if you identify it as a Meta Tag.

Now you know that browsers interpret certain special code snippets (“tags”) to “mark” and structure information.

But the most interesting thing is that Google and other search engines use some of these tags  to determine the thematic relevance of the pages, and try to place them in the right place in searches.

And once you know this, you have the possibility of trying to influence the positioning of your pages, optimizing these “tags”.

And that’s what I’m going to teach you, next, step by step ?

Tags visible in Search Results

Let’s first examine the tags that are displayed directly in the results: Title, URL, and Meta Description.

When I say “always” I mean that it is normal , depending on the type of search or the “experiments” that Google does from time to time this may vary.

The reason we are going to examine these labels first is twofold:

• In the first place, because they greatly influence positioning: among them are two of the most important for Google.
• And secondly, because they are the “showcase” of your page, and if it is attractive enough, the user will click on your result earlier than on another on the same page.

What are they important to?
As they say, you can “kill two birds” with one stone if you optimize them correctly.Never forget that search engines neither buy nor subscribe to your lists, always think of users when optimizing your SEO On Page.

Page Title ( Title Tag )

The Title is probably the most important element to optimize your SEO On Page.

Why?

Most of us who practice SEO agree that Google considers the title as one of the most significant factors  to “know” the theme of your pages.

The title is only shown in the window (or tabs) of your browser, and as you already know in the search results.

You can see it in the HTML code of any page, enclosed between the “title” tags

The title of a page is something like what defines it, and therefore must be related to the content and be consistent with it if you want Google to take it into account.

That is, if your website sells shoes, in your title you should not include “free shoes” to try to attract visitors, unless you are really offering free shoes, otherwise your visitors will notice immediately (and Google shortly after ) that your title does not correspond to your content.

Tips to optimize the Title Tag for SEO On Page

• Include your main Keyword in the title.  If possible (and not forced) at the beginning, although this is not essential.
• In addition to being optimized for Google, the title must be attractive , since it also depends on whether a visitor decides to enter your website instead of others that appear above or below on the same results page.
• The title should contain a maximum of 70 characters or 600 pixels , to ensure that it is displayed in its entirety on the Google results page. If it is greater, you will see that the text is truncated and at the end it appears (…) There are studies that show that in general there are fewer visits in the results whose title appears cut off compared to the full title.
• You must build your titles naturally , always containing the main Key Phrase that you have chosen for each specific page, and if possible limiting the number of words that do not provide relevant information, such as “from” “to”, etc.
• The title must be unique for each page, do not duplicate them.
• If you have a recognizable brand, it is a good idea to place it at the end of the title (as you will see in the following screenshot) to try to capture the user’s attention in case they already know your brand.

Url address

The address (URL) of your pages plays a double important role in your SEO on Page.

On the one hand, it is a reinforcement to keep informed about the theme of your page. But also more and more users are looking at URLs to make decisions.

If an address seems “suspicious”, or does not adequately describe what is mentioned in the title, you have a high chance of missing clicks.

For example: if you sell the Nike Vomero 10 shoes on a page whose URL is ” yourdomain.com/promo-35 ” you are not helping the user or Google to understand that on this page they will find what they are looking for.

In this example it would be much better if the URL was ” yourdomain / nike-vomero-10 “.

This tag is not inserted into the HTML code of your pages , it is created taking into account the location of each page within your domain.

Depending on whether you work directly with HTML and CSS, or if you use WordPress, the URL of your pages will be generated differently:

HTML

If you work directly with HTML, where you save your pages will determine their direction.
For example, if you save the file ” test.html ” in the root directory its address will be ” yourdomain.com/test.html “

WORDPRESS

If you work with WordPress, the URL is generated when you save the page.

Be careful because WordPress normally automatically inserts the title that you have put in the editor on the page, and that is not always the most convenient to position the article for your target keywords.

For example : if the title of your page is “The best guide you can read about SEO and SEM” WordPress will create the URL “the-best-guide-you-can-read-about-seo-y-sem”.

But it would be much better to change it to ” better-article-seo-sem “.

Fortunately, you can easily edit the address of your pages in WordPress.

Although not everyone agrees, I am convinced that even today, you can still get SEO benefits when you “chain” terms in your URL.

I’m talking about, for example: including keywords that help classify your page through categories, directories, etc.

Something like ” / health / lose weight / legs “, ” / health / lose weight / thighs “, etc.

Tips to optimize your URLs for SEO On Page

• Your URL should at least partially describe the content of the page , ideally the main benefit, or the product (remember the example of the sneakers)
• Include your main Keyword,  or a semantic variant if you can do it without problems.
• Unless it is essential, avoid using dates or numbers in the URL: you will  avoid that your articles seem very old or obsolete. Except very specific cases (a library for example)
• Do not include symbols such as accents, “ç”, “ñ”, etc.
• Unless necessary, do not include parameters such as “proseo.expert/p=113?&var”
• Avoid including the file extension in the URL (index.html, index.php, etc.) They do not contribute anything to the positioning.
• Do not saturate your URL with Keywords. Don’t do something like this: “www.proseo.expert/en/what-is-seo”
• Do not include “empty” words : “from”, “in”, “to”, etc. This does not influence positioning, but it helps to create more useful addresses for your users.
• Separate your Words or Key Phrases with hyphens “-“. For example to “Buy used cars” use “buy-cars-used”.
• Use the “middle dash” (“-“) to separate the words , although Google doesn’t care whether you use “-” or “_” the “middle dash” usually creates a more readable address.
• Try to be consistent with the use of upper or lower case, choose your preference and always write them the same. Although I advise you to always use lowercase in the URLs because they are more readable and easier to write in the address box.

Goal Description

Users see the Meta Description as the summary of your page , so you should do your best to make it attractive and invite them to visit it.

Like the Title Tag, this tag is not displayed in the “visible” content of the browser, but in the search results, below the title.

Although there is some controversy on this issue, I think that this tag is not essential to position a page , and that Google does not take it too much into account for positioning, and considers it only as a suggestion.

Why?

Because sometimes Google ignores your Meta Description and shows part of the text on your page in the results, if it thinks it may be more suitable for the visitor ?

In other words, Google takes your meta description as a suggestion, not as a directive.

So now you know, write your Meta Description thinking above all about your possible visitors , as if it were an advertisement that should catch their attention and take them to your page.

Tips to Optimize the Goal Description

• Write realistic descriptions that summarize what a visitor will actually find when they land on your page.
• If Google decides not to show your description , change it based on the one Google has chosen and force indexing .
• If your description is striking enough  (no SPAM, please) you can get the click before other better positioned results, but with less attractive descriptions.
• If appropriate, include a call to action (CTA) , to motivate the user.
• Also include your Keywords , but naturally, to reinforce your message. The meta description itself is not a ranking factor, but as Google shows in bold the keywords that the user has searched for, and this helps to get more clicks.
• The maximum length is about 155 characters , but if you focus on searches for mobile devices keep in mind that in that case the maximum length is 100 characters.
• If you exceed the number of characters allowed Google will show “(…)” as it happens with the Title and this can harm you.
• Don’t duplicate your Meta descriptions , use a different one for each of your pages.

Rich Snippets

Surely you have found outstanding results in some search with some kind of enriched fragment: prices, stars, opinions, etc.

One of the ways to show this prominent information in the results is to “mark” your content with tags specially designed for search engines, which we call rich snippets, or rich snippets in English.

Why might you be interested in using rich snippets?

Firstly because you help search engines better understand your content, and secondly because (if you know how to use it well) this information will help highlight your results and potentially get more clicks.

There are several systems to mark content, but the one that is used most frequently is Schema .

Thanks to this markup, you can get Google to display rich snippets for a variety of specific results, including:

• Articles
• Local businesses
• Recipes
• Events
• products
• Videos
• Apps

Use Rich Snippets whenever it is convenient, because they usually help improve your CTR, but be careful, because you can risk a penalty if you do not use them correctly.

Tips for using rich snippets.

• First of all: don’t play Fool Google by flagging content that is not what it claims to be. You may get more clicks in the beginning, but also a penalty a little later.
• Make sure that the data you mark matches the content, products or events that appear on the page. If you mark a fragment (for example a recipe) that is later not available on the page, you risk a penalty.
• Rich snippets should be visible to visitors : don’t use CSS or any other means to hide them, even if they are “not pretty” or integrated with your design. Google will think you are spamming.
• Use Google’s structured data tool to make sure you are using the dialing codes correctly.
• Check the statistics for your rich snippets in Search Console, “Search Appearance”> “Structured Data”, and make sure there are no errors or glitches.

Meta Keywords

I include this label just to make it clear that you don’t need to waste time with it , because even though it is still recommended to use it, I have not managed to make it work for me at all.

According to Google,  Meta Keywords stopped being useful a long time ago  and most of the recognized SEO professionals do not use them.

Tags visible in the Page Content

Search engines analyze all the content  of your pages, paying special attention to some tags (tags) that I comment below.

Headers ( Header Tags )

Headers are one of the ways in which you inform Google, and your visitors, about the content and theme of your pages.

They are also an excellent tool to organize and structure the information in sections to facilitate reading and help to better understand the article.

Although most browsers recognize up to 6 levels of Header Tags, the most common is to use the first three or four: h1, h2, h3 and sometimes h4.

Here’s how the different levels of headings appear in your HTML code:

Main header (h1)

Header h1 is the most important for Google, and it should be unique for each page.

Do not confuse the h1 header with the page title : they are two different elements:

• The title is the identification of the page , which appears in the searches, and you should optimize it more for the search engines than for the user.
• The h1 is the summary of the article  ,, a longer and more descriptive variant of the title, but never identical, so that the user knows what to expect when visiting the page and encourages them to click.

Can or should title and h1 be identical?

They can be, and most likely positions without problems and have no negative effects. Surely you have already seen pages that rank well in this way.

However, depending on the niche, this can be considered as an “over-optimization”
aimed at improving positioning in an “unnatural” way.

I said, the most likely thing is that you do it and nothing happens. But since it costs little, it is much better that the two labels are similar, but not identical.

With this you run less risk, and also your labels are more optimized.

My advice is that the title is relatively short, and focused on the main Keyword to position .

And that the h1 further develop the title , and arouse your interest so that you continue reading.

For example:

• TITLE : “Tricks to lose weight running”
• H1 : “Simple tricks that will help you lose weight by running with little effort.

This tag is a good place to include a secondary Keyword or some semantic variation of your main Keywords.

If you work with HTML5 you will know that it allows several Header  h1s per page, but until proven otherwise, I am of the opinion that you should work with only one h1 per page.

I am concerned that a page with several h1s may confuse search engines, or dilute the weight of the Keywords that are included in them.

Tips to Optimize the h1 Tag for SEO On Page

• It should summarize the content of the page in a simple sentence to read.
• It should be as high as possible on the page, and just before the text of the article begins, to facilitate continuity of reading.
• The font size must be larger than the smaller headings (h2, h3 …) to clearly identify it.
• Use only one h1 Heading per page .
• It is convenient that the h1 is not exactly the same as the title, but it is similar to give a sense of continuity, and that the visitor “sees” on the page what he has clicked on in the results.
• This tag is a good place to include a secondary Keyword or some semantic variation of your main Keywords.
• Whenever you include Keywords, remember that they must appear naturally and never forced , do you remember your visitors?

Secondary headers (h2 through h6)

The Header Tags side, those ranging from the second level (h2) to sixth (h6), add little or no value to the positioning .

Or at least I have not been able to appreciably influence my tests.

But they are very useful to create a better reading experience for your visitors by structuring your content, and incidentally help search engines better understand the theme of your pages.

Tips to Optimize Your Secondary Header Tags

• Respect the order of importance of Tags, because that is how they should appear in your content.
• You can use as many secondary headings as necessary  to conveniently structure your articles.
• Use these Tags to divide your content into sections .
• Don’t force Keywords into these tags unless it makes sense for them to be there.
• Remember that you should not place Headers “just because” , their main function is to semantically structure your content in sections and sub-sections.

Images

It is a good practice to “break” the reading flow with some illustrative image that helps to rest your eyes, or that acts as a wake-up call … as I just did with the image above

Publishing a page , especially if it is relatively long, containing only text, is not a good idea .

Imagine that on this same page that you are reading, and that it is quite extensive, there was no image …

Surely your experience as a user would be much less satisfactory, and you would have fewer readers reaching the bottom of the page.

Pages with multimedia elements (images, videos, etc.) help reduce the bounce rate and increase page time , two important metrics for both positioning and for your users.It should be taken into account that in certain searches, images are very important, since they can appear directly in the search results, especially in those keywords related to products.

In blogs that use WordPress, you usually see at least one image at the beginning of each page, thanks to its “featured image” feature, which works very well to capture the visitor’s attention.

So at least use the featured WordPress image .

You can also find yourself in the case that the protagonists of your page are the images instead of the content, such as on a photographer’s website.

All images, like text, are analyzed by Google, and that is why they also count when optimizing your website.

Of this Tag we are interested above all in two things: the name of the file and its description.

For each file you should choose a descriptive and appropriate name for the article it belongs to.The name of the files is not visible in the browser, but Google can read it, and uses it together with the description (alt = “”) to try to guess what kind of images the article contains and how they relate to the content.

Tips to Optimize Your Images for SEO On Page

• Include your Keywords or Key Phrases in the file name, but only if the article really deals with those keywords.
• Rename the image before uploading so that it briefly describes it. For example it would be wrong “DS0014.pgn” and well “logo-web-proseoexpert.png”.
• Make sure Google can access your images , don’t block them by mistake with the robots.txt file
• Use your Words or Phrases in the “alt ” tag so that they describe the content of the image, not just “meta” a list of Keywords.
• Optimize the size to avoid slowing down the loading speed of your pages, because a slow website can negatively affect your SEO and the experience of your visitors. I personally use the ShortPixel plugin on all my WordPress sites and I highly recommend it.
• Google analyzes the text around the image to better understand the context, so it is a good idea to include secondary Keywords related to the image in it, so that it can index it correctly.
• Optimize the EXIF metadata of your images if you have time or if your positioning strategy depends largely on them. If you have saved the image in a format that allows it (such as .JPG) you can add meta-data such as the title (title), subject (subject), tags (tags) or comments (comments) by inserting your keywords in them.
• Generate a specific Sitemap for your images if it is essential that they be indexed, and you are not getting it.

Use these free online services to reduce the weight of your images:

• TinyJPG
• Kraken.io
• Shortpixel  (my favorite)
• Compressor.io

Links ” nofollow ” and ” follow “

Before talking about links, both internal and external, you should know what it is and how to use the ” nofollow ” attribute.

Google created this attribute to give you more control over how the search engine should interpret your links, both external and internal.

Although we all routinely say that links passing authority are ” dofollow ” or ” follow” , this terminology is not correct.

Actually there is no ” dofollow ” attribute , because for Google all links are considered ” follow ” unless otherwise stated. In other words, a link is either ” nofollow” or it is not, the opposite attribute does not exist.

Before Google introduced this attribute, its indexing robot followed all links, and because of this it took them all into account when distributing authority and relevance among linked pages.

But as sometimes this was not exactly what you needed, Google created the “nofollow” attribute so that you can indicate if you do not want the search engine to take into account a certain link .

The most common cases in which ” nofollow ” is used for a link are:

• To indicate that a link is an affiliate link , and thus comply with the Google Webmaster Guidelines .
• When you don’t want to “pass” Authority / Relevance to the landing page, because it is far from your subject, because you don’t “recommend” it, etc.
• To try (not always possible) that Google does not index the landing page , because it is a private resource, we do not want it to show in the results, etc. For example: a thank you page.

Tips for using the ” nofollow ” attribute :

• Use it if you are linking to pages on your own website that you do not want to appear in Google results and / or to which you do not want to pass Authority. For example: thank you pages for subscribing, welcome pages, etc.
• Also if you link to resources, hosted on your website or external , that you do not want to be indexed or receive Authority / Relevance. For example links to PDF, ZIP file downloads, etc.
• Mark all Affiliate Links as ” nofollow ” to indicate to Google that you have a business relationship with the recipient, and comply with their quality guidelines.
• For the above reason, you should also label as “nofollow” your External Links that are part of a paid or sponsored Analysis / Review , and those that have been purchased.
• Use ” nofollow ” for External Links that you do not want to pass your Authority / Relevance to , such as when you want to show an example and link to a page of your competition or a page with Spam, etc.
• Also for External Links to websites that Google does not want you to associate with because they are “bad companies” or are far removed from your theme . For example if you link to a page or Forum of pure BlackHat in an article of a website focused on pure WhiteHat.

Internal Links

Internal links , those that point to pages within your own website, can also help you position .

And you also control them , so you can change them at any time and do all the experiments you want with them.

And how can they help your positioning?

Well, transferring authority from one page to another, reinforcing its thematic relevance.

In addition to favoring user interaction, and making it easier for them to navigate your website.

Google looks at the number of internal links that point to each page of your site, to determine the relative importance of that page, with respect to all the others on your website.

That is why you should check if a page that is important to your marketing strategy is not well linked internally, or has a relatively small number of internal links.If on one of your websites you have a page that has achieved great authority, based on links and mentions, use it to link to other internal pages, and help them position.

And last but not least, internal links are a great help to get both your visitors and search engines to discover new related pages within your website.

When Google reaches one of your pages, in addition to reading the content and indexing it, it begins to follow the internal links that point to other pages.

That is why it is important to link them together so that all of them can be visited and indexed.

Tips to Optimize your Internal Links for SEO On Page:

• Link to your internal pages using keywords  in the anchor text (as I just did now)
• Link only with other of your pages that are related to the topic  of your article.
• You can link to a page that you are interested in promoting at the end of each article, in the sidebar , etc.
• The menus make up the visible structure of your website: the main menu should give access to your categories or sections.
• All pages should include your main menu, but think carefully about what to include in it.
• Check your internal links , to discover if you have very important pages that receive few internal links (or vice versa), and correct this problem.

External links or “outgoing links”

External links, as their name suggests, are those that “point” to pages outside of your own website.

Some time ago (and there are still those who still have the same opinion) it was advised not to link to other websites so as not to “lose authority”, meaning by this not to “send” PageRank  outside of your website.

The theory behind these tips is that this way you retain all the authority received through external links, because you “lock” it within your website.

However, doing so means sending a negative signal to Google , very easy to detect, because the natural thing is to point to pages or articles that we have liked, or complement our content.

My opinion is that external links, as long as they are useful, provide a better user experience,  and this is a positive sign for Google.

So do not be afraid to include external links in your content , with this you will get:

• Show Google that you are a real person , who cares about linking to other websites that complement yours, which in some cases helps improve your positioning.
• Provide added value to your visitors , directing them to other interesting content or that complement yours, which generates trust among your visitors and helps to retain them.
• Increase your thematic relevance and your authority on the subject , since you are related to one or more pages that also treat or develop the same subject.

Tips to Optimize Your External Links for On Page SEO:

• Do not “link” links, do it when justified , to help reinforce your article or because the landing page may interest your visitors.
• If you don’t want to “lose” your visitors , use the target = “_ blank” attribute that will open the landing page in a new window or tab, allowing the visitor to continue on your page.
• Don’t be afraid to use affiliate links , but you should mark them as ” nofollow ” to tell Google not to take them into account in your link profile.
• Likewise, you must mark as ” nofollow ” the links to pages that, due to their “reputation” or their theme, do not want Google to consider that they are related to yours.

Bold and Italic

I include this point only to avoid questions on this topic, because Google does not pay attention to these tags to rank you.

I still see advice from time to time on using text formats, such as bold or italics, to make your keywords stand out, in the hope that by doing so Google will give them more prominence.

This myth has been around for years, and so far there is no serious study to prove it.

The general consensus is that Google has never paid special attention to this type of “decorations”, but they can be very useful for your users because they help you highlight or reinforce concepts.

And if they help your visitors to better assimilate your content, and improve their user experience … that does help positioning and conversion.

If you pay attention, this is what I am doing throughout the article 😉

Page content

Lately everyone talks about content … you will read things like “… content is king “, “… how to do content marketing “, etc …

And now it comes when I affirm something that may seem incredible to you: quality content is not absolutely necessary to position yourself .

You can do it with content copied from another website, or even with meaningless phrases. I have done it and others too.

After Google’s “Panda” updates it’s more complicated … but you can still.

So why waste time creating good content?

Because quality content, that which is useful for your visitors, with whom they interact and that they love to share, is necessary for long-term positioning.

And the visitors that this type of content attracts convert better.

In short: quality content is essential for SEO On Page.

Search engines like Google analyze your content and use it to get an idea of ​​how relevant your page is compared to others that deal with the same topics.

With the help of a good Key Phrase Analysis  you can create more optimized content or improve the ones you already have.

Because one of the good things about On Page optimization is that it can be done at any time , before or after the content is published.

So when you write your content, do it taking into account what you want to achieve, and within the limitations of time and logical resources, always try to create quality and unique content .

Don’t just copy what you see on other websites, because sooner or later Google will notice, or the owners of the original content will report you.

Or even worse: your visitors will notice, and you won’t get them to return.

Think that attracting visitors is only one piece of the puzzle , once they reach your website you must convince them to stay, and come back wanting more.

Ideally, you should create quality and unique content, thinking not only of attracting the maximum number of visitors “whatever they are”, but those who can really benefit from what you offer .

Keyword density in SEO content

What should you know about keyword density?

You may have read about this topic, and the importance of including your main or secondary Keyword XXX times if the text has XXX words or YYY times if it has YYY, etc.

Or perhaps you have read something like that the ratio (percentage) of mentions of a Keyword to the total of words that a text contains for SEO should be X%, etc.

My advice is to forget this. What you are counting can not be related at all with your niche, with the type of page you’re trying to position, and your Keywords individuals.

The “ideal density” of Keywords, or the “saturation of Keywords” does not exist : it depends on each Niche and how Google interprets it.

Simply write naturally, trying to make the text rich and varied, as you would if you were writing for a prize.

And in this case the prize will be a better positioning 😉

Keywords in Content

Your main Keyword, variants of it, and other related Keywords should appear in the text of your page.

But remember, always without abusing or falling into Spam, in the long run you will appreciate this advice.

Why am I so insistent that you use synonyms and variations?

Because normally Google does not position your pages using a single Keyword.

Google analyzes the whole page (SEO on Page) and its external factors (SEO off Page), to get a global idea of ​​the topic your page is about, and how “good it is” compared to the rest of the pages on this topic you “know” (which you have indexed).

Theoretically, each page should be optimized for a single Key Word or Phrase.

But it is inevitable that when writing you introduce others that, sometimes, will cause your pages to appear in searches different from the ones you originally intended.

And that can be good or bad.

If you have correctly optimized your content, Google will reward you by showing your page in searches for topics related to your main Keywords, that is, more free traffic.

But if you have not been applied, Google can “confuse” and show your pages in searches that have nothing to do with the theme of your content.

This would cause your visitors to not be the most suitable for your content and it would be much more difficult for you to achieve your goals.

SEO content length

Most studies seem to show that longer content rank better than shorter content.

However, this is not so simple, nor is it true in all niches.

On the one hand , longer content tends to rank better because it contains more keywords and (if you do it well) it can be more valuable to your visitors.

Although if you write very long content simply to try to position better, but they are not useful for your visitors, Google will end up noticing and you will not get any benefit.

Tips to optimize Content for SEO On Page:

• Choose the best possible Key Phrase  for each of your pages, and develop your content around it.
• Although there is no total consensus on whether it is better to write short or long articles, I am of the opinion that it is better positioned with long content. 
• The content must be attractive and above all useful  for the visitor. “Publish to publish”, without a specific objective, can help you position your page but not to retain visitors who return to your website for more useful content.
• It must be unique . Firstly because it is easier to position yourself with original content and secondly because nobody likes to read “the same” (or a “variation of the same”) that they have already seen on dozens of websites.
• Don’t just fill the page with your Key Phrases, write naturally. 
• Include at least one image and describe it appropriately,  using the Alt  and Title tags  as I have explained.
• One trick that helps is to include a video hosted on your domain: Google likes multimedia content and so do your visitors.

Structure your website to improve your SEO

A well-organized website is more useful for visitors and search engines.

Do your best not to create confusing interfaces, with menus and submenus, lots of categories, etc.

Look at your website with critical eyes and ask yourself: if someone came to your page for the first time, would they know what to do next?

If there is “nothing to do” or too many options, you run the risk of it leaving without interacting. And this does not suit you at all because it would increase your bounce rate, and that hurts your ranking.

The way to organize your content in pages, categories, etc., depends largely on the publication system you have chosen.

For example: if you use WordPress you could organize the articles through its category system, and if you have created your website with HTML, do it through subdirectories.

In my experience the type of organization or structure that tends to be most beneficial for SEO is the hierarchical pyramid structure known as a “silo”.

This type of structure in the form of a tree or pyramid allows you to more easily route your visitors and take them to where you are most interested, which are usually the “Landing Pages” where you want some action to be carried out (purchase, subscription, etc.). )

And this configuration also allows you to distribute in a more controlled way the flow of authority that your backlinks provide you, and which is usually greater on the top pages.

Tips to optimize the structure of your website for SEO On Page:

• The simpler and better connected  the structure of your site, the more accessible its pages will be and the easier it is to index.
• The lower level pages should not be too far from the higher ones to facilitate indexing and visits.
• Theoretically, you can create a structure as deep as you need, as long as the pages are correctly linked to each other, and there is not too long a path  (many clicks) between them.
• Ideally, all pages should be within two clicks  of the home page.
• Regardless of the system you use, do not try to “insert” as many Keywords as possible  in the URL, you can be penalized for SPAM.

Loading speed

How quickly your page loads in your visitors’ browsers is increasingly important for two reasons:

• Our patience is less and less, and we tend to avoid pages that are slow to load , partially load or cause problems.
• A page that is too slow can be moved towards the bottom of the results in favor of other pages that load faster, because Google tries to make the results as useful as possible for users.

Personally, I don’t think Google is going to penalize the slower pages directly, but it does reward (even if it’s simply showing them more often) the pages that load faster than others in the same niche.

Tips to improve the loading speed of your website:

• The first and most important thing is to choose a good hosting that really cares about this issue. 
• Optimize your images before uploading them or with a plugin that does it automatically. I fully use and recommend the WordPress Shortpixel plugin .
• If you use WordPress it is almost essential to install a good cache plugin (my favorite and the one I use in NinjaSEO is WP Rocket )

Optimization for mobile devices

At this point, no one can deny that mobile phones are present at all times, more and more users have a smartphone and use it both to search for information and to make purchasing decisions.

This is why it is very important that you make sure that your website is optimized to be viewed and operated correctly from a mobile device. It is no longer a “plus” for your visitors, it is an essential requirement if you want to have a good online presence.

As if that were not enough, Google insists more and more on rewarding adapted websites, improving their positioning in mobile searches.

Tips to optimize your website for mobile:

• If you use a content management system such as WordPress, Joomla, etc., make sure you choose templates and themes that are properly adapted for mobile .
• Use  Google’s mobile optimization test tool to check that your website is adapted and get suggestions.
• It is not enough that your site looks good on a mobile, it must load fast , since speed is very important for these types of users.
• If you still use Flash on your website, convert it to HTML / HTML5 as soon as possible.

Conclusion and final tips

• SEO Onpage is the optimization over which you have more control, so you should make an effort to know it and practice it as much as possible.
• Don’t be afraid to try new things, don’t just repeat anyone’s strategy, and experiment as much as you want.
• There is no magic formula , or at least I don’t know of any, so follow the advice that seems most correct to you, but above all, try and develop your own strategy.
• Follow some system to be able to verify if what you do has a positive or negative effect on your rankings.

By the title you must have already guessed that I am going to answer the question of why you should invest in SEO in 2020, and in the consecutive years after this.

I’ve wanted to write about this for a long time, but before continuing, let me put you in a situation.

Let’s say you have any business that works mainly offline, or you are starting a new company.

The point is that you want to extend your venture to the internet, because you have been told that online sales are the future, or, rather, they are already the present.

The problem is that you have a limited marketing budget, and you don’t really know where to put the money.

All this Digital Marketing is new for you, and most of the agencies that you consulted recommend that you invest everything in advertising on Google Ads and Social Networks.

Be careful with these types of recommendations.

Paying for advertising is not bad, I have to say, because you get commercial results very quickly. However, if your entire Digital Marketing strategy revolves around paying for ads, your long-term profits could suffer.

That is why I recommend that you invest a considerable part (not all) of your marketing budget in positioning your website in search engines.

In this article I share with you a list of well-founded reasons so that you know why you have to invest in SEO from now on, if you want your income to skyrocket.

SEO is a great support in brand management

Pay attention to this phrase: YOUR LOGO IS NOT YOUR BRAND, YOUR PRODUCT NEITHER .

I’m not going to dwell on this too much, because later on I plan to write a very complete article about what a brand is, and how to get the most out of it.

But it is important that you have a clear concept of the brand, and why SEO is directly related to its management.

A brand, the brand of your company , actually rests on the experience that audiences live when they interact with you or with your offer. The name, the logo, the slogan or other elements like that, are just a part of the brand.

Just an example before moving on to the topic that matters to us.

When you go to a Starbucks and buy one of the most expensive coffees in the world, you do it for many different reasons, but not because of its LOGO , nor because of the PRODUCT itself.

You pay for the EXPERIENCE , which ranges from the instagrammable nature of coffee shops to the status it gives you compared to those who settle for a simple McCafé.

But… Where does search engine optimization come in here?

Well, through the content that users find on Google. It is not the same that a potential client who is looking for you on the Internet discovers valuable and positive information about you, that you do not appear; or worse, that it finds contents that damage the image of your company.

You only exist on the Internet if you are in the top-ten of searches

A few years ago, when the Internet was developing, the phrase “if you’re not on the Internet, you don’t exist” was repeated a lot . Soon companies began to publish corporate websites because they wanted to take advantage of “existing” in the network of networks.

Currently the number of published websites is so large that it is impossible for any user to review all the results for a specific search.

In fact, there are studies that confirm that 90% of users stay on the first page of Google.

This means that if you do not appear within the first 10 results (top-ten) of the search engine, you practically do not exist. Here’s a good reason to invest a portion of your digital marketing budget in SEO.

I’ll go one step further. According to a  study conducted by MOZ in 2014, the top 5 results in the SERPs took 67.60% of clicks. Since then things have changed little, but not for the better.

In short, if your website never appears in one of these positions, it is as if it does not exist at all.

Currently you can check how the CTR behaves in the different SERPs using this wonderful tool: CTR Study

Those with more mischief will tell me: If I invest in advertising with Google Ads I will be above the organic results . In position yes, but keep reading I have some interesting news for you on this.

Organic results inspire more confidence

I recently read an article on Sparktoro where they analyze the increase in CTR due to the growth of zero click searches. SEOs are concerned about this issue, but I’m not going to stop at that.

What I want you to analyze is the following graph.

What you’re seeing means that of the total number of times a results page is printed on Google, only 4.14% of the time (in 2019) users click on the ad.

The rest prefer to enter organic results, or do not click on any results. The latter may be because Google gives them the answer directly, or that none of the results convinced them enough.

If you look at the years in the graph, you can see that the trend has remained stable from 2016 to the present day.

The most curious thing is that this information is not told “conveniently” by the consultants or agencies that want you to invest your entire budget in advertising.

NOTE: It is true that Google has been making changes to the SERPs to ensure that the ads differ less from the organic results, and thus increase clicks on advertising. Even so, clicks on organic results are several times higher than clicks on advertising.

Why this difference in clicks between paid results (advertising) versus organic results (SEO)?

The answer is simple: people tend to distrust advertising, believing that the sole intention of advertisers is to profit at their expense.

Instead, they rely on organic results as they appear “natural.” They click more on the places you can occupy by investing in SEO.

Make the investment in your website profitable

Publishing and maintaining a website is not free, and almost never cheap. In fact, many corporate websites are nothing more than “pretty” online business cards that the CEOs of those companies threw their money on.

If we compare the digital world with the analog one, a website that does not receive online traffic is the same as a display case that was placed facing an interior corridor where no one passes. In other words, it is a total waste of time, effort and money.

A Good SEO strategy can correct this situation.

On the other hand, a considerable part of SEO actions fall under what is known as SEO OnPage , that is, they are carried out on the website.

This is because many of the guidelines published by search engines guide webmasters to implement good web development practices.

I say this as clearly as possible: when you invest in SEO, most of that investment is made in your own digital channel . In other words, your website is highly valued, both for Google and for the users who visit your online showcase .

You can beat the competition on the internet

When you search the Internet for information about the products or services you offer, 99% of the time you will find others who are offering it too. This is not bad, on the contrary, in all healthy businesses there is competition.

If you see your competition on the first page of Google it is because they are probably already investing in the positioning of their websites or e-commerce .

They have understood that investing in SEO is a wise decision.

With a properly implemented SEO strategy you can reach a significant part of the available market, beating your competitors.

Of course, I’m not just talking about showing up first than them on Google, but about exceeding the business goals you’ve set for yourself.

Align your strategy with the needs of your audiences

Every search engine positioning strategy begins with three actions that trigger the rest:

• The first is an audit of the website , to identify the necessary improvements or optimizations.
• The second is a keyword research related to the business, or thematic that the web covers.
• Third is an analysis of the SERPs in which you want to position your content.

These actions are focused on the user, who is ultimately your potential client.

I am not going to dwell on the subject of auditing because I plan to write a detailed article on this issue later. But you should know that the audit is VERY IMPORTANT because of the three pillars that make up modern SEO (as I understand it) two are materialized by working on the web.

Let’s talk about keyword research.

Without a study of keywords, it is not advisable to work on search engine positioning, for a simple reason, it is not worth being first for a query that no one consults.

With keyword research , the aim is to “know” what users are looking for, and thus discover what their needs are.

Instead, SERP analysis helps us find out what kind of content Google is satisfying users with for those specific searches.

To close this point, the advantages of placing business and marketing decisions based on meeting customer needs are more than known. The SEO done right , is always aligned vision of marketing in which everyone wins .

Avoid penalties from Google or other search engines

Possibly when you read the word penalties the first thing you thought was: Google is not going to penalize my website, because I did not do anything wrong .

It is a logical way of thinking up to a point, but only up to a point.

Penalties are not always the result of aggressively applying techniques discouraged by search engines.

Sometimes, not trying hard enough to do things right can be a reason for penalty, or at least, loss of ranking.

For example, it was a perfectly valid, albeit questionable, practice long ago to over-optimize keywords in texts.

Of course, (and luckily) the engineers concerned about the quality of the results in their search engines, and seeing how they were being manipulated, penalized all the websites with a clear pattern of keyword stuffing .

The point here is that there is NO exact measure of the number of times you can use specific words or phrases in a text.

This means that, in terms of content optimization, the border between correct and incorrect is very blurred.

NOTE: When you notice that you have over-optimized a text it is because (probably) you have gone three towns.

Something similar happens with questions that were previously advisable, and today are essential. If your website is not secure, it will cost you more to climb positions in the search engine, or even, you may never succeed.

To summarize this point: SEO is, to a large extent, keeping your website up to date with the good practices recommended by search engines. SEO is doing things right .

Increase in qualified traffic to your website

Many people think that the purpose of web positioning is to get first in Google, or other search engines. It is a reductionist view and to some extent wrong.

Coming out first for a specific set of searches is just a necessary condition for achieving the true job of SEO.

The purpose of SEO, at least I consider it that way, is to attract qualified traffic to the web with the intention of achieving certain objectives.

By qualified traffic we must understand the largest number of users who have an interest or need that we can satisfy.

If you have a digital store and you sell personalized T-shirts with rock group arts, the ideal is to attract people interested in purchasing this type of product. Your goal is to sell, and you will only achieve it if the users who arrive buy.

I always say that SEO is not only about occupying first places in Google. Sometimes, depending on your goals, you don’t even need to pull a lot of traffic.

If the objectives of the web are met, although we attract few visitors but who convert and leave satisfied, we can say that the positioning has been a success.

Positive impact on investment in digital advertising

I warn you, this part is going to be very interesting, so I suggest you read carefully.

It is possible that someone has gotten the impression that with this article I am looking for entrepreneurs to renounce digital advertising, based on investing in SEO.

I want to warn that this idea, if any reader thinks about it, is wrong.

What I defend is that you should allocate a considerable part of the budget to work on search engine positioning, without abandoning your advertising promotion system.

That is, the idea is not to change one strategy for another, but to complement different strategies , all focused on the same objectives .

With this clarified, I go on to develop the following reason why investing in SEO is the best decision you can make today.

SEO, in addition to generating organic results, also helps to optimize the budget for Google Ads.

But … is this possible?

If possible.

All ads pay different amounts of money to Google. According to the documentation, the place that an advertisement occupies and the cost it generates depends on the RANKING OF THE AD.

This ranking is organized according to several factors, including “the relevance and usefulness of your ad, and the website to which it is linked, for the person who will see it . “

NOTE: You can read the entire reference in the following link: About the position and ranking of the ad

I explain. Google evaluates the quality and relevance of the destination lading page , yours and that of your competition. Then, you put the focus on this and other factors, organize the advertising and decide how much you charge each advertiser.

Considering this, a scenario in which your advertising comes out before your competitors, and you pay less than them, is totally possible. Praise the SEO that cares about the quality and relevance of your website .

SEO has a very positive ROI

Surely you already knew that ROI is the acronym for Return On Investment.

This variable, if it can be called that, establishes the relationship between the benefits obtained and the investment made to achieve them.

It is very important to observe the ROI of all our Digital Marketing actions, as this metric informs us about the return we are obtaining from our investments.

Imagine that after implementing a certain marketing strategy your income increases by 2 million pesos.

Amazing! truth?

Well, it depends.

If you had to invest 3 million to reach that level of turnover, then you actually lost money.

SEO is one of the disciplines of Digital Marketing that contributes the highest ROI. When you manage to position an attractive content for a keyword  of interest and with many searches, you will begin to bring traffic to the website in a stable way.

Also, keep in mind that, if for any reason, you have to abandon your SEO strategy, the results that you have achieved up to that moment last, at least, for a while. This is not the case with advertising, if you stop paying, you disappear from Google.

Summary: 10 reasons to invest in SEO in 2021

We come to the end of this mega article.

The same thing always happens to me, I want to write a short text about a specific topic, but in my eagerness to share all my knowledge with you, I extend myself and end up typing more than 2500 words.

This time I tried to explain why it is a good decision to allocate part of your budget to SEO. I put all the reasons together below, so you can take a look before you go to read other articles.

The 10 reasons to invest in SEO an important part of your marketing budget for 2020:

1. SEO is a great support in brand management.
2. You only exist on the Internet if you are in the top-ten of searches.
3. Organic results inspire more confidence.
4. Make the investment in your website profitable.
5. You can beat the competition on the internet.
6. Align your strategy with the needs of your audiences.
7. Avoid penalties from Google or other search engines.
8. Increase in qualified traffic to your website.
9. Positive impact on investment in digital advertising.
10. SEO has a very positive ROI.

After reviewing the list, if you think I am missing a point, leave me a comment and I will gladly add it to the list.

Do not forget to share the content on your Social Networks, or send it to an entrepreneur friend who you think has problems with the performance of their Digital Marketing budget.

If, on the other hand, these reasons convinced you and you decide to invest in SEO, get in touch with me right now.

We can start with an audit, and from there set the positioning strategy that will help you improve the results of your Internet business.

The techniques that are executed outside of your web page, to optimize it and improve its positioning in web search engines, is known as off page SEO. The impact of this type of SEO is indisputable at the search engine level, so in this step-by-step guide I tell you how to do off-page SEO like a pro.

SEO off page is a set of optimization techniques for the positioning of a web page, applied outside the web page itself , to improve the performance of a web page and make it lead the positions, on the results page, of the search engines that there is today. It is not a fad that we SEO professionals have invented!

In fact, any traditional SEO plan within the web (SEO on page) will not have as much force or will leave real and permanent results, if it is not combined with the actions of SEO off page.

Yes, in a few words I am telling you that the success of your online company will depend on the typical maneuvers that you do internally on your website, in addition to a lot of techniques that must be performed outside of it.

No web positioning strategy, applying the SEO optimization of the web page (SEO on page), will give complete and permanent results, if it is not combined with an off page SEO strategy.

It is like that where the physical does not matter, but the interior … well, that story suits us very well for the less graceful but, in the harsh jungle of the online world, in which we have to compete with a multitude of companies to position our page web, it matters both the inside and the outside .

Do you dare to do SEO off page yourself? But how do you do free SEO yourself? With this step-by-step guide I will teach you how to do it like a pro.

But, if you don’t have enough time to do it, you can rely on our services as an SEO and web positioning agency so that, in record time, you can get your business to appear in web search engines, such as Google. We can do a lot for your company! I’ll tell you what it is about.

Let’s start with the basics: what is SEO?

SEO is what you and anyone with an online business need to reach the top of Google. It is the way we communicate with search engines.

It is a set of techniques that SEO professionals carry out to a website to ensure that it is indexed , correctly, in search engines, such as Google or Bing, which means that the website is optimized and works perfectly.

SEO is a set of techniques whose objective is that a certain web page is recognized by web search engines (indexed), such as Google or Bing, and occupies the first positions in the results lists against certain searches of the users.

If you want to see it more simply: SEO is the way we communicate with search engines . They do not understand any language other than SEO language and therefore, those who do not speak that language perfectly, will soon be far from the first places of the results pages (SERP) of Google and other search engines.

SEO is a way to send the right signals to the search engine and make it understand the content of a web page, classify it and position it, which is crucial for a business to take off, get more conversions and improve the authority of your brand.

What is SEO off page?

Off-page SEO is all SEO actions that are used outside of the web with the aim of improving your ranking in search engines; it is anything that is done externally to increase the authority of a website.

Off page SEO is a set of techniques for optimizing a web page for search engines (SEO), applied outside the web page itself (off page), with the aim of improving its authority and its positioning in the web search engines like Google.

And well, it is not only about building backlinks or inbound links, but also about all the promotions and references that are made of your website, even if this does not include a link as such.

There are many ways to improve your online presence through pages outside of your website, and this is part of doing off-page SEO.

What are the benefits of off page SEO?

If you wonder why to do SEO , I assure you that off-page SEO can make a difference. Nowadays, when everyone talks about SEO on page, the SEO optimization applied on the website itself, it is essential to be able to highlight the advantages of doing SEO outside of it.

If two or more similar web pages, within the same niche, have good SEO optimization (SEO on page), which of these two will appear first in web search engines? That will be decided by the off page SEO!

This type of SEO speaks to the search engine and tells it that your website has higher quality content, as it is endorsed and recommended by all those third-party pages that link you , by the mentions in social networks, by the forums where you participate, etc. In response to this, search engines will elevate your website’s position in their results list, above your competition.

It works that simple! In short, you have to worry about what others think of you, as this is key to  White Hat SEO and to gain the trust of Google.

With off page SEO, it’s all benefits for website owners!

The first thing that off-page SEO does for you is to improve your ranking , which means that you will gain more traffic , and therefore you have a better chance of conversions .

In addition, your exposure will increase, making more people can link to you and you can be more popular on social networks .

As if this was not enough, Google will also leave you a better page rank or PageRank. In short, my friend, you will be falling in love with the greatest seeker on the planet!

Strategies for doing off page SEO like a pro

Build links (Linkbuilding), key to off page SEO!

The Linkbuilding , or building inbound links, is the method par excellence SEO off page . It is the method that everyone knows, but that does not mean that everyone knows how to take advantage of it in the right way.

There are many ways to earn links to your website, but the only one that Google supports, and that is worth it, is by going the long way and not using Black Hat SEO techniques which, far from improving your ranking, will ruin your relationship with Google forever!

The Linkbuilding in SEO off page are all those links that you get, towards your web page, because the owners of other web pages consider your content interesting, useful and authoritative.

Achieving this takes time , but that’s why we are talking about how to do SEO off page, right? Precisely to learn how to do it naturally and honestly.

Guide off-page SEO to increase the authority of your domain

We all want to be among the first results published by Google, right? But this is not achieved from nothing, but it has to be forged, and listen well, I said forge it, not force it!

Google establishes a series of parameters that a website must evaluate and consider if it wants to obtain a high value in domain authority. This is measured from 1 to 100, and the higher its value, the better your position in their results lists.

To get a good value of domain authority, you must guarantee to the search engine that your website is technically functional , which means that it has a good history of the (domain) name, has its 404 pages ordered or personalized and has gained a certain number of links starters, among other things. All these aspects are channeled through SEO, both within the page and ‘off page’.

Comment on specialized Blogs

It is no secret to anyone that Google is fed up with the indiscriminate use of links in blog comments . That is a reality and, like the search giant, I think we should stop this bad practice now.

However, it is not about stopping commenting or ignoring that blog comments can effectively do off-page SEO, but about commenting on the right site and with the right audience .

What I’m saying is that if your niche is the sale of sporting goods, you have nothing to do commenting on kitchen articles blogs, for example, just to leave a link to your website. In that case, doing so will tell Google that you don’t mind giving it the true information and will cause the few who click on it to run off your website, as it is irrelevant to their liking, thus increasing your bounce rate and “Killing” your SEO.

You must be subtle to apply this strategy and it is best that you leave comments that are helpful to the public, that help them resolve any doubts and that make them want to know more about you, not hate you.

Once you have provided them with help information, if you could leave them a link to expand the information so that they can know your website.

Contribute to forums in your niche

Participating in forums is one of the off-page SEO techniques that can give you the best benefits, and in the short term. Forums are created left and right and you could start one yourself or locate existing ones that relate to your niche.

Take advantage of them to leave helpful comments about products, give away tips, suggest solutions and share all kinds of information that is of interest in the area in which you operate.

Your experience and good faith in helping them can lead to a lot of traffic to your website, links, comments, and conversions, so your authority will increase and trust me, Google will know!

Participate in question and answer sites

Some famous platforms, like Quora or Yahoo Answers, are great for naturally earning links .

On these sites, people enter to get help on a topic, so take the opportunity to give them the necessary answers and share content from your website that is useful to them.

The more useful your contributions are, the greater the authority you will gain on the platform and, when you least imagine it, you will enjoy their trust in your niche . The rest will be due to a domino effect!

Write product reviews or testimonials

A clever way to earn backlinks is that on your blog you write reviews or testimonials about products related to your niche , but that are from third parties, because this way these third pages will profit by linking you, and you, without even having to ask!

Simply put, you are persuading them to mention or link to you by writing positive (but not untrue) things about them. This is called making friends through off-page SEO.

Discover influencer marketing

Influencers or bloggers are your ally if you want to aggressively do SEO off page, as they draw crowds and enjoy thousands and millions of followers on their blogs and social networks, which will make you gain popularity and improve your domain authority , when get them to link to you.

There are many ways to reach an agreement with an influencer in your niche, whether it is paid or not, so research who or who could be part of your team and start building a relationship of value with them.

The marketing of influence is a strategy that leaves good results in the short and medium term, the same as the meme marketing , so do not ignore it .

Post articles as a guest on other Blogs

Publishing guest posts or guest articles is a great strategy, even today when influencer marketing or social marketing seems like a boom.

Creating useful content on a blog that enjoys authority and attracts a lot of traffic can help you get valuable links to your website, as well as invite third parties to write on your blog. The strategy is a Win-Win weapon, as it works in both directions, bringing results to both.

Get all the links you can from .edu pages

Sharing your content with some universities and colleges can help you gain many important links from their pages (many with .edu web domains), which Google values ​​so much.

You can check which programs, courses or workshops are linked to your niche or company and donate material from your website that is useful to students and teachers so that they can publish them on their website. This will be of great help for your off page SEO plan.

Give appointments and interviews

This is another strategy that works in reverse.

If you get appointments and interviews where you can share your knowledge and your experience in your niche , you can get many valuable links to your website, as well as by inviting others to do the same on your Blog, it creates a link that can greatly benefit to both parties.

Give the importance that local SEO deserves

Being in local searches is positive for your off page SEO.

Now more than ever, anyone who wants to rank high on the search engine results list should do their best with their local SEO , as mobile searches are the trend of the moment and let me shout it out: they won’t stop!

Google highly values ​​that you take care of the local SEO of your business, so include it in your off-page optimization plan and you will start to see how your ranking improves in their results lists.

Check and get broken links on third party sites

Start a witch hunt for broken links, such as from your competitor’s web pages, on third-party web pages. Obviously, it goes without saying that those ‘third parties’ have to be people relevant to your niche.

When you have gotten a good amount of broken links, contact the owners of these web pages, to tell them that they are linking to a website that no longer exists, and you can suggest that they can link to your content instead of those broken links.

You have to be very obtuse not to accept an offer like this, as Google hates dead links and overuse of pages not found.

This common SEO Growth Hacking technique and doing the work for them can help you gain their trust with your website  and get links to it, so don’t doubt the effectiveness of this strategy.

Share your content on social media

Social media has the power! Each social platform is unique and has unique user groups, so you must be insightful to take advantage of the benefits of them and make them improve your brand .

The more your content is shared on social networks, the better your position in the search engine results lists and the more links you will get.

Of course, you have to take time to determine the types of content that best suit the social network you are going to use, since it is not the same to write a series of comments on Twitter than to do it on Instagram, where everything is more visual and where The images are what steal the Show.

Take advantage of opportunities such as SEO for YouTube to vitalize content and conquer Google and post quality information in Facebook groups, for example.

Use social bookmarks

Social bookmarking or Social Bookmarking  are a good way to persuade the audience to go to your content, but it requires a lot of creativity to achieve it .

There are several platforms that allow you to create custom social bookmarking, so there’s nothing stopping you and be as resourceful as possible. This is a strategy to show your audience those contents that might interest them and the best thing is that they will always be at hand to be opened.

Register in link directories

Link directories are a good way to get relevant links, only this can be considered a medium and long-term strategy, but it is very effective to obtain quality links and without falling into the dishonest techniques of Black Hat SEO.

Submit your articles to a directory

Directories are very helpful to gain links, so send as many posts as you can to the directories of your choice, being bold to select an appropriate category for each article and creating an attractive title that captures the attention of readers and leaves them wanting wanting to know more.

Some platforms leading directories are Thefreelibrary , Ezinearticles , Hubpages or Magportal . Keep an eye on them and start getting inbound links to your website as soon as possible.

Upload your videos according to your off page SEO strategy

There are many platforms for uploading videos and circulating content. 

You will only have to focus on creating interesting, quality videos that attract the attention of your audience so that they share it and links to your website as an author .

Some sites where you can upload your videos are obviously YouTube , the most famous video network on the planet, but there are also Vimeo , Ustream.tv , Dailymotion , Metacafe , Vine and Hulu .

Share images, as many as you can!

Images are ruling internet marketing and if you want to be at the top of search engines like Google, you have to work hard to create your own images and share them.

I always emphasize that you have to optimize SEO for images to take advantage of it and to take care of the images that are added to a content, since they must supplement it, not be there just as an ornament.

Creating your own images, and not using the hackneyed images from the free galleries, which everyone has already seen a million times, will be positive when it comes to doing off-page SEO. People will want to share it by linking to your website as the author of it .

I recommend that you upload your images to platforms such as Tumblr , Shutterfly , Fotolog , Flickr , Picasa , Imgur , Deviantart and, of course, applying the same tips that I recommend for SEO on Instagram , the king of photos today and with great importance in the SEO strategies of many companies.

Create great infographics and share them

I love infographics! These allow us to be very creative, they let you incorporate the information you want in a strategic way, they appeal to the public, they are punctual, they carry images, well, perfect!

They are like a fabulous sketch waiting for you to give it the direction and color you want. Why not take advantage of them? Social networks are loaded with them!

So create all the infographics you want and send them to sites like Infographicsarchive , Infographiclove , Visual.ly , Reddit , Nerdgraph or Submitinfographics , because there you can earn many links to your website .

Exchange documents

Just as sharing images, videos, content and infographics is important to get valuable links to your website, documents also do their thing in this.

Of course, you must create documents of authentic value , which are useful and provide interesting data about your niche because, if not, no one will waste time on them or it will be shared on their web pages or social networks.

Also, you must upload them in PDF or PPT format to be able to upload them to platforms such as Slideshare , Calameo , Free.Yudu , Scribd or Issuu , for example.

Plan newsletters

Newsletters are a very practical way to interact with your audience, so I recommend planning them carefully.

In them, you can include links to some of your latest publications , you can leave interesting tips about your business, announce a promotion, anyway. You can make any important information about your company known through the newsletters, only you should not abuse them, otherwise no one will take them seriously.

And the most important thing about off-page SEO: create high-quality content

It is useless to put into practice all the strategies that I have left you so far, if your content is empty, of little use and of poor quality.

Google has improved a lot in recent years to detect the junk content that abounds in the network, so you must keep up with these new times and give priority to content.

A lot of SEO On Page and SEO off page strategies are useless when your website has thin content , the content of little value that Google reproaches.

Content is king, so treat it as it deserves and you will see that your audience will be pleased, and therefore your ranking will skyrocket in search engines.

Conclusion: do good SEO off page and conquer Google!

Doing off-page SEO is not just about getting links to your website at whatever cost.

I hope that with each strategy that I have shown you in this post, you have expanded your mind and understood that a good online presence, through high-quality content, can do for you in a short time, what perhaps you have been trying to channel for years, but without good fruits.

This type of SEO requires dedication and is not suitable for the impatient, so I recommend doing your job and waiting for the search engines to do theirs; When you least imagine it, you’ll be at the top of the search engines.

Have I helped you with this article? If so, let me know by sharing it on social media, I will know! 🙂

Below I will leave you a small form, which you can fill in to express your doubts and comments, and you will soon hear from us. It will be a pleasure to help you!

How to appear among the first on YouTube? I share with you all the SEO secrets to position your videos and channel at the top of the YouTube ranking.

YouTube has more than 1 billion users around the world. How to stand out among so many people, channels and videos? Without a doubt, it is not easy, but today I will explain some tips, some known and other true “secret tricks”, which have helped us to gain traffic to your channel and optimize the videos in SEO for YouTube correctly for more views.

Surely even your mother (or even your grandmother!) Who has nothing to do with social networks, knows what YouTube is , right? The fact is that only after Google, YouTube is the largest and most important search engine on the planet , so attracting attention on its platform is not easy.

The efforts of an SEO consultant  are countless but, unfortunately, many do not know how to achieve that much desired SEO positioning on YouTube and, the channels, waste clear opportunities to generate traffic, gain trust and, of course! gain subscribers.

All this can be summed up in the loss of money because, it is not a secret that having a YouTube channel of certain success, could leave you good monetary profits doing what you like. That would be cool, right?

If you have a channel on YouTube you will need to use certain strategies to attract the public to the content you create and make your videos go viral.

I’m sure you know that perfectly well, so next I’m going to reveal what SEO tips and tricks could help you to place your videos in the top positions of searches and trends on YouTube.

What is SEO on YouTube?

SEO is a set of techniques to get a website to achieve a good ranking on the search engine results page , known as SERP ( Search Engine Results Pages ).

It includes a series of techniques and strategies related to the web, from its design, loading speed, content, data, tags, to keywords and much more.

SEO on YouTube is a set of techniques aimed at getting a video or channel to rank on YouTube.

The SEO on YouTube is a set of techniques used to make a video or channel is positioned on YouTube and achieve visibility, generate traffic and get many subscribers.

That is, an SEO strategy for YouTube tries to correctly show YouTube all the information that this search engine needs to understand what your videos are about and why they should highlight it for certain searches of its users.

How does YouTube search work?

Now, there is a drawback in SEO for YouTube and that is that search engines cannot understand the information in images or videos, so YouTube relies on traditional SEO to understand the information in your video and in the data you provide in the video title: description, tags, file name, etc.

A great advantage of knowing about SEO Marketing , that is, optimizing a web page for Google correctly in SEO, is that it is not very different from optimizing a video for YouTube in SEO , since YouTube is owned by Google and they share a lot of data and algorithms of search.

Therefore, the data of the video that you index in Google will be quickly considered by YouTube and, if it is indexed correctly, the YouTube search engine will fully trust the textual data that Google shows it.

How to optimize your YouTube videos for SEO?

Start by searching and analyzing SEO and the best keywords

Searching for keywords is one of the most important processes in any SEO strategy, and it is no different for YouTube SEO.

Video keywords will help you better organize your content and give your YouTube channel a better focus.

You can do it the traditional way; writing something on YouTube and brainstorming all those words that relate. In addition, there are free tools such as Google Trends or Ubersuggest that can help you do this.

Just as the results of Google Autocomplete are very valuable for keyword research on a website, the options that YouTube Suggest (YouTube’s autocomplete function) throws you will also be for your channel, do not ignore them and make the most of it! !

Name your video file before uploading to YouTube

YouTube cannot understand what is inside the video, so it will rely on the name of the video file you have on your computer to get a first idea.

The name of your video file, before uploading it to the platform, tells YouTube a lot more than you think.

For example, renaming your video file ” DSC0127361237.mp4 ” to ” seo-tricks-youtube.mp4 ” gives YouTube a clue as to what the video you’re uploading is about.

Choose to name your video with your main keyword , so it will be in harmony with the title of the video and make it easier for the YouTube search engine.

Create an impressive title and using keywords

The title is a determining factor for your video to be considered by the YouTube algorithm.

Leveraging keyword research to create video titles that are friendly, meaningful, and clear enough to be understood by search engines will be tremendously helpful .

The title of the video should be simple and contain the most suitable keywords to describe what it is about, no cheating or YouTube will notice!

The impact of the title will define the percentage of clicks that your video will get.

Write SEO optimized descriptions on YouTube video

The video description is a great opportunity to hook your audience and provide them with useful information.

Many miss it, but it is advisable to write long, very long descriptions, in which the call to action (CTA), links or any extra that you want to include and know that it can be useful to the reader , will be welcome.

It is not about explaining or transcribing the entire video, that would be spoiling yourself! It is about being strategic in communicating with your audience.

Don’t be afraid to write and let those first three lines that YouTube shows in the videos seduce your audience and provoke them to read the rest.

Descriptions can help you gain more subscribers and, if they’re interesting, get people to click on ‘show more’ to keep reading. You have 1,000 characters to use in the description, but it is generally recommended to use between 300 and 500 characters.

Spend time adding video subtitles (CC)

The Subtitles or Closed Caption (CC) function that you will find from the video editor itself, within the YouTube video manager section, is of great help when it comes to achieving greater visibility and better positioning within the YouTube and associated search engine. , as is Google’s own search engine.

Manually adding subtitles to your video takes a bit of time, but your video will reach the hard of hearing and foreigners, using YouTube’s automatic translator.

Using this YouTube technology, at the same time, will allow you to reach a larger group of users, including people with hearing disabilities , for example, but also people who do not speak your language , as YouTube has an automatic subtitle translation system into the language. user.

Closed captioning, please!

The transcripts or subtitles of the video add up when classifying in the YouTube algorithm, but it is not good to leave it in the hands of the automatic subtitles that the platform generates, since they usually contain errors, time and writing. The most appropriate thing is that you edit the subtitles yourself, or lean on a program or App that can help you with it.

Translate transcripts and subtitles into other languages

Being able to globalize your channel has to be your dream and you will get closer to it if you offer translations of your video in several languages ​​to your audience.

The best thing is that you don’t have to record the video for each language, it would be a waste of time and money! You can rely on YouTube’s machine translations or, if you can, even have a verified translation done by professional translators.

Assign relevant tags to your YouTube video according to your SEO strategy

Tags make it easy for your video to be found, but only if you use relevant and popular tags , otherwise you are casting the net in an area where there are no fish!

Take a little time and do your research! Search and choose the most searched tags by your target audience, with long tail keywords or phrases.

There are a number of free and easy-to-use tools you can use to research your niche tags, or why not, keep an eye on your top competitors.

Create a custom thumbnail (cover) of your video

By default, the thumbnails of the videos appear as the cover of the video in the results lists, since they are created automatically by YouTube , selecting a capture of your video. 

It is very good, because it makes work much easier and the vast majority of videos use this automatic method.

But the statistics reveal that those channels with the best performance on this platform are those that upload personalized thumbnails of their videos , using striking images, which attract the attention of the user, being faithful to the content that the video contains, and invite them to click. and view the video.

It is well worth spending a little time creating a personalized, impressive cover image (thumbnail) that grabs the attention of your audience, you will notice the difference!

The recommended size of images is 1280 x 720 pixels, in PNG, JPG, GIF or BMP formats. So let that creativity fly and make a stunning cover for each of your videos.

Create calls to action (CTA) on videos

The call to action (CTA) is crucial to finish conquering the public and persuade them to do the action you want, such as subscribing to your YouTube channel.

Be as convincing as possible about this and show them the way so that, with one click, they become part of your loyal audience.

Remember that the number of subscribers to your channel is one of the factors that YouTube will take into account when positioning your videos in its results lists.

Invite them to subscribe (no shame)

Gaining subscribers is one of the main objectives of any channel on YouTube, so you must be strategic to invite the public to subscribe.

Gaining subscribers sends a strong message to YouTube, telling them that your videos are good and provide a great experience for users.

Usually, it is customary to make the invitation to subscribe at the beginning or end of the video . It is up to you to be persuasive and bold to achieve it!

If you are adding subscribers, it is because users are having a good experience on your channel; To enhance this achievement, it is important that you keep the focus on your new audience.

To do this, it could help to always upload your content at a specific day and time of the week, as this way the public will be attentive to see what you have created. These first days of ‘love’ are vital to creating a strong bond between your channel and your new subscribers, don’t miss out!

Create YouTube playlists based on SEO keywords

Playlists on YouTube are useful for better organizing channel content and for having extra text-based content (and target keywords), which will result in more views and, again, a better image compared to YouTube than without will certainly take into account when positioning your videos.

Take care of the authority of your YouTube channel

Many times it is easy to get hundreds of likes and views on a video individually, but that does not mean that you are doing everything right.

To achieve a comprehensive classification in your work, you must take care of the authority of your channel. That is, promoting the channel as a whole, not just promoting the videos individually.

A clear example of this would be when someone uploads a video to YouTube and makes it reach the public. Then time passes, a long time, and no one else knows about that person who managed to viralize that video. What happened? He didn’t worry about taking care of his channel!

What I am saying is that you should worry about issues such as the title, the tags, and everything else that I have been talking about in this post, but also about the amount of content you create and the frequency with which you create it, and if you are showing it. like a single piece, like a channel. You see where I’m going, right? All these things will be key to correctly managing the authority of your channel .

Encourage interaction with your subscribers

Any YouTube SEO strategy aims at one thing only: earning the trust of the public . Your strategy will not be complete if you do not consider the interaction with users in it.

The best way to get what they want is by asking them , encouraging them to express themselves and giving value to their opinions. Read the comments, respond to them, show empathy towards their messages, show them that you are close to them, or an equal.

The more you interact with your subscribers, the better videos you will upload, since you can make them closer to what the public actually expects.

Reply to the comments of your videos!

Like I said, interacting is important to your channel, and responding to comments is part of this interaction that YouTube hopes its users can have.

The more willing you are to establish fluid communication with your subscribers , the more authority your channel will gain and the more comments you will get. It is a dynamic feedback that will be very pleasant for the public, and useful for the SEO of your videos on YouTube.

Prioritize user experience (UX) in your SEO for YouTube

Google is the king when it comes to user experience (UX); His efforts to make his users happy are numerous, and he will be no less careless in this on a platform like YouTube.

How can you serve the public? How to prioritize their participation in your channel? Let’s see!

Time is money, get to the point!

From experience I know that most of the people who come to YouTube prefer deeds over words.

I explain! If someone wanted to tire themselves out reading 2 long, boring and difficult to understand pages to learn how to make an apple pie, then they would not turn to YouTube, instead they would search for an old recipe book or read it on the web.

Those who go to YouTube are because they want specific, simple, understandable and fast things. Time matters a lot in the multimedia world we live in. 

Prepare your videos trying not to be unnecessarily long, rather take advantage of the first 15 or 30 seconds to give interesting messages to your audience and urge them to watch the entire video.

Sometimes an image will speak for itself! Now, if you have a 15-minute video but the first two minutes were spent giving an introduction that nobody cares about, I assure you that people will think that your channel and your videos are a waste of time.

Are you going to teach how to make an apple pie? Don’t waste time showing how the 8 apples you are going to use are peeled! Be bold to keep users focused.

Keep your audience hooked!

The session time the user is a very important step for YouTube, as is the bounce rate , dropout rate of the users when entering a site, which is measured on the websites to see if they are useful to the user.

If someone who came to watch a video and left the channel at the end of the video, then YouTube interprets that the channel was not useful to that person.

If, on the other hand, the person continued to watch video after video before leaving the channel, then it is because they got hooked on the content they got, which is the purpose of this platform: to keep users as long as possible on it .

Understand what your user is really looking for

Understanding the user’s search intent is possible with SEO, but there are some SEO witches out there trying to guess it rather than discern it.

This is not an impossible mission; in fact, it’s easy if you know how, and I hope you do it! Google prioritizes natural searches more and more every day; those that have a simple, real and human language .

Thus, when someone searches for certain information on YouTube, you will have a better chance of classifying yourself and appearing for that search if you put natural, relevant and useful titles to your videos.

Put yourself in the shoes of your audience and imagine what words they would use to find your content. You don’t need to be a fortune teller!

Don’t roll! Offer simple answers

Do you remember what I told you about the importance of time? Well, without a doubt, the success of YouTube is due to the fact that this platform found a practical way to inform, teach, and entertain, among other things, maximizing our time. And it won’t change!

Statistics don’t lie! The most viewed videos on YouTube are between 4 and 6 minutes long on average . Well-managed brevity is gold for a channel. Get data!

Use YouTube Cards and EndScreen

Cards are annotations or notifications that are created and placed on videos to sponsor other videos or invite the public to subscribe to the channel. They are simple to create and very useful.

As for the EndScreen or final screens, these are similar to the cards, but they are reserved for the end of the video. They are a bit more detailed and more visually appealing. You should know that there are certain parameters that you must comply with to create final screens suitable for YouTube, among which it stands out that these are useful for the user and not only used to gain publicity or other benefit.

Don’t forget local SEO, also on YouTube!

Your YouTube channel must also consider local SEO , how could this not be?

If you have a business on the internet or on your channel you offer products and services, it is advantageous that during the SEO optimization for YouTube you leave the door open to local searches .

Add an address (in ‘advanced settings’ you can do it) and include the name of the place (city, for example) also in the title, tags and in all parts of the video where you include your keywords and key phrases.

Be consistent with SEO for YouTube!

Consistency is essential to keep a channel well positioned on YouTube and for it to be successful over time.

Many are carried away by ‘that first love’, romantic and unrealistic expectations, so they leave the ship soon after. But having a YouTube channel is about dedication, commitment, and dedication. Yes, I know you are thinking about it, just like a marriage! But this is the truth.

Of course, it does not imply that you are stuck on the channel 24 x 7, but that you are consistent and commit to creating high quality content on a regular basis .

If you dedicate time and effort to your channel, you will soon notice how you become a reference in your niche on YouTube. Give it a try, and don’t divorce your audience!

Earn video views from other web pages

The more traffic you generate, the better results you will get, that’s for sure! But what should worry and occupy you is how to get this traffic that is translated into video reproductions .

A good strategy is to get people interested in your videos from platforms outside of YouTube , so it can be useful to select sites like LinkedIn, for example. This network is very visited and there you will have the opportunity to share opinions, texts and videos that can help you gain more views, reproductions and subscribers.

Detect which social networks are ideal for sharing your videos and getting views; that will help you rank better on YouTube.

Study the market! Do your homework! That is, research what questions or topics are popular on LinkedIn, or on the social network of your choice, and answer them. Start with a short text that is attractive and at the end says something like ‘ if you want more information, you will be interested in watching this video ‘.

Sharing your videos in other communities will make you bond with new users while gaining popularity on YouTube, it sounds wonderful!

Promote your videos from other social networks

It would be unwise to ignore the other social networks and focus only on YouTube when what you want is to globalize a channel .

Because millions of people connect every day on sites like Twitter, Facebook, Instagram, Pinterest, etc., it is very beneficial for any YouTuber or owner of a channel who can broaden their horizons by promoting videos on these or any other social network , and vice versa.

Choose the social network that best suits you , there are also tools with which you can monitor the presence of your content on these social networks, to improve your strategies and strengthen those that are giving you good results.

Link to your social accounts from your videos

Linking your YouTube channel to your other accounts on social networks, and to any website you want, is positive for you to gain more audience, and this extends your horizons .

You can do it by linking from the video description.

How do you deliver your content on YouTube?

SEO for YouTube is essential to achieve success on a YouTube channel, we have already assumed that. However, there are people who have managed to attract any number of views to their videos without titles with keywords, relevant tags and whatnot.

So how is it done? Is it magic? It is not about magic, rather, we are talking about creativity to record impressive, attractive, funny, unique, interesting videos, etc.

A couple of YouTube SEO tools combined with quality videos that keep your audience hooked is all you will need to be successful on YouTube.

On the other hand, if your videos are basic or more boring than a game of chess on the radio, don’t expect people to stay to watch them. And the worst of it is that Google will know, and will tell YouTube. You have the opportunity to be original! To show content never seen before, so do not waste this opportunity.

Conclusion: SEO for YouTube + Engaging content

SEO for YouTube is not far from SEO for any website, but it does require a bit more dynamism. You don’t have to be magicians or artists of the stature of Picasso to create true works of art on YouTube. And I’m not exaggerating!

The dynamic is simple: you carry out keyword research, choose the most relevant ones, optimize them (in the title, tag, description, etc.), include a location to improve your local SEO, create content on a regular basis and become an accomplice of your subscribers. Well, it is not that now you will be their ‘ bestfriendforever’ but you will be more attentive to their opinions, comments and demands.

By doing this and giving them responses, you don’t need to remind yourself that every video you upload should be original , fun , short, and useful . There is no more to say! I know that you will avoid many SEO mistakes and your positioning will go through the roof with these simple strategies. You will tell me!

If you found this post helpful, I invite you to share it on social networks, so that others can improve their position on YouTube.

Below you will find a small form, which I invite you to fill out so that you can send us your questions and comments, and you will soon hear from us. We will gladly help you!

Why do SEO? Because investing in improving your web positioning, to appear and be found through web search engines like Google, is the best decision and investment for your business on the Internet.

Why do SEO? Does SEO still work? Is SEO a good investment? Should I invest in SEO? These are the most common questions on the mind of anyone who, deep down, knows that it is and is considering requesting the services of an SEO and web positioning company for their website, but cannot decide to invest in it.

If you are one of those who are waiting for a statement from Google saying that doing SEO is no longer necessary, you can wait seated because, we are light years away from that!

Why do SEO? Because SEO is becoming more and more important, despite the fact that the way you search the Internet has been changing in recent years.

In a way, SEO has evolved to suit what people want. And how does that benefit you as a company? Well, SEO is like a pill that alleviates all the ills of web pages. So you should invest in SEO as soon as possible!

If you have been working hard for a long time trying to position your website to appear in Google, but you can’t, surely the answer is in your way of “doing SEO”.

Optimizing SEO correctly, to improve the positioning of your website, offers many benefits to your business on the Internet and, although many like it or not, without investing in SEO it is tremendously difficult to obtain benefits on the Internet!

Next I am going to tell you 14 reasons why you and anyone should invest in the SEO and web positioning of your business.

Why do SEO? 14 reasons and truths of SEO

These reasons are the product of my experience as a SEO and web positioning consultant because, together with my team at Pro SEO Expert, we have managed to take off many companies that for a long time lagged behind in the shadow of their competitors, despite the fact that their products were high quality and its niche had a large audience.

They only needed our push: a good SEO to help them achieve a good web positioning . If you are wondering why to do SEO and you are interested, we can also reach out to your business and show you how to help you make Google fall in love. Until then, pay close attention to these powerful reasons that I will tell you.

Investing in SEO you achieve long-term results

Doing SEO is not a set of magic web positioning formulas that, from today to tomorrow, will lead you to success on the Internet; that’s the first thing you should be clear about.

Doing SEO is the smartest investment you can make today for your business and its future.

In general, it takes about 6 months to a year to see the harvest of investing in SEO, but I assure you that these results will not disappear like foam, but will be maintained in the long term. Perhaps the most difficult thing is to achieve notoriety and presence on the Internet , but it is precisely in this that SEO professionals specialize.

You may be an excellent salesperson, your products may be great, you may have wonderful deals, but what if no one sees them? If Google can’t show them? If the user does not feel confident in making the purchase?

SEO takes care of all this, and much more, for you, and clears the way for you to generate the right traffic and in this way you can convert users into buyers .

It is an investment, but perhaps it is the smartest investment you can make today for your business and its future. Optimize for long-term results, and not for the fleeting .

SEO is an investment, therefore it makes a profit

If you understand that SEO is not an expense but an investment , you will be able to better visualize all the benefits that it will leave you; As I said in the previous point, you will earn money if your products are bought, but these cannot be bought if they are not seen by people.

Thanks to mobile devices, people now buy more products and services online, which is beneficial for any online business as long as it is at the forefront of mobile search and web search engines can locate it correctly. When this happens, there is no way to prevent your conversion rate from being positively affected .

By investing in improving the SEO of your business, you can earn money; This investment directly produces profits for your business.

Start to see the investment in SEO as an asset , which will leave you many more benefits, apart from the monetary one.

SEO is constantly changing, but it has no plans to disappear

The main excuse of many for not investing in SEO , when they wonder why do SEO, is that this is not worth it because due to the constant changes that Google has, due to its updates, new algorithms and advances in artificial intelligence from Google , soon SEO will be in the past and disappear.

But this is not true! SEO continues to be and will be at the heart of Google . As a SEO and SEO professional, I like to talk about it being a change. Why? Because each change we are experiencing points to a more comfortable, real, simple and efficient way of searching, interacting and browsing the Internet.

SEO has changed for the better and now, more than ever, it is important to hit the mark of what Google expects.

In fact, it seems impossible to me that an online business can appear on the Internet excluding SEO and without sending clear signals to web search engines. Unless they have Harry Potter’s wand!

If you continue to see SEO as it did a decade ago, you run the risk of being forgotten. It is precisely because of these constant changes that you have to do the SEO of a company, in order to be at the forefront of what Google and its peers demand .

By doing SEO, you generate more traffic through organic search

One of the reasons people should do SEO is because of organic traffic .

Statistics ensure that those companies that have efficient SEO achieve more organic visits on their website.

In fact, you will be surprised to know that a little more than 50% of the traffic of a website is achieved in this way . Are you going to stay behind? Good SEO can help you be more visible, trustworthy to search engines and get a better position on the results page (SERP), which translates into more organic traffic.

Investing in SEO is not expensive, no, seriously!

Unlike traditional advertising campaigns or marketing plans, doing SEO doesn’t have to leave a hole in your pocket. SEO campaigns are affordable .

A good SEO service, which covers all the important sides of your website, has a cost from just 100 euros per month.

Optimizing the positioning of a web page, so that the search engines consider it perfect when they do the X-ray, is a job for professionals , but it is not expensive at all. I urge you to inform yourself about how much it costs to have the services of an expert SEO webmaster. You will discover that it is within your reach!

SEO gives you the opportunity to reach more audiences in a massive way, and with greater efficiency than just a digital marketing campaign or paying the price of Google Ads .

Doing SEO is cheaper and more efficient than just digital marketing

Investing in SEO or SEM , the eternal question, right? As I just explained to you, SEO is affordable; there is an SEO plan for every budget .

Using Google Ads and paid advertising and SEM (Search Engine Marketing) are good options, especially in the short term, but they do not leave you benefits in the long term, since the results stop as soon as you stop investing in that type of campaigns.

To be clear, if you compare the investment between SEO and SEM , you will notice that at the beginning, you will have to spend a little more on SEO than on SEM, and that is why many tip the balance towards SEM, but despite helping you get conversions quickly, these results are not maintained over time.

My recommendation is that you start by investing in SEO and have patience to wait for its fruits, then they will not stop!

Then, decide if you want to invest a little more SEM, either through an advertising management company in Google Ads or by doing it yourself, as part of a strategy, to offer products, create promotions, interact on social networks or for specific purposes; there, SEM is very effective.

But to stay on good terms with search engines and achieve lasting optimization, you have to focus on SEO first .

You can measure the SEO of your website and its results

If you still believe that SEO is a series of codes or methods that an SEO expert applies to your website to make it trackable in search engines, then it’s time to open your mind!

SEO is not only that, it is measurable, it is almost tangible, because Google has created various analysis tools that seem like a kind of digital psychologist, because by scanning the web page, these tools will throw you data showing you if there are problems in your website, how your audience behaves and what content they read the most, what are your most visited pages and many other things that are essential to define a strategy that allows you to improve , enhance or replace some aspects of your website.

Performance, indexing, traffic, bounce rate, etc., can be measurable just by using tools like Google Analytics or Google Search Console , for example.

What I’m telling you is that you can (and should) invest in SEO and keep a real track of how it positions your website and optimizes it .

By measuring the SEO of your website you will have a greater understanding of why SEO is so important and why I tell you that SEO will not be forgotten. 

Today I can’t imagine a website without SEO! It would be like letting web pages run like loose and misguided horses in search engines. There would be no clear rules or limits to respect!

If you want to know a little more about measurable SEO, this post will help you: main metrics to measure the SEO of your website.

Why do SEO? You will gain trust and authority

One of the best moves that Google has been making these years is to create algorithms that are responsible for providing a better user experience (UX) , as this has forced web page owners to get in the right lane and leave in the past the empty and useless content that abounded on the Internet.

For your website to be successful, you need an optimal user experience and perfect SEO.

SEO and UX are directly related ; With both, you manage to gain the trust of users with your website  and credibility, which makes you gain authority; therefore, you will get more sales, more leads, more conversions.

In short, all SEO techniques that are applied today aim to make the user satisfied, find what they are looking for and feel confident to buy it, and want to return to the site.

When a website does not take care of details of its design, loading speed, ease of navigation, quality content, among others, the user hardly wants to spend time there. 

Doing SEO helps you take all these factors in the right direction and therefore SEO is important to maintain to protect the image of the company.

Do SEO now; Because voice searches won’t stop!

I love to blame SEO naysayers that SEO is more alive than ever . Well, as you might imagine, those same detractors are saying that voice searches are a fad and that they are not worth paying attention to.

Voice searches won’t stop: Amazon, Siri, Google Search Voice, etc. they are more popular every day.

Statistics show that there is a clear trend for more and more people to search by voice, as it is faster and easier , and Google is focused on making voice search a truly phenomenal experience for its audience .

On the other hand, this type of search allows companies to reach groups that were previously difficult for traditional searches. For all this, and much more, you have to make a smart investment in SEO now .

Investing in SEO is key to increasing conversions

I want you to answer me something, When you search for something on the Internet, how many pages of results do you consult? 10? 20? No, you only limit yourself to the first ones! Don’t feel bad, you are not the only one. This happens because there is no time to lose and because it is difficult to give opportunities to ‘someone’ that you have trouble finding. The explanation is clear, but I will summarize it for you more clearly.

Good SEO will make you appear on the first page of Google results , or even in the first position of it, which means that you are the most trusted person, or one of the most trusted in that niche or for that user’s search; This reputation will cause people to have a preference for you and convert, instead of snooping past the first page of results.

As you and I are like most people, your business will be in serious trouble if it is not among the first results of the search engines. You understand me? Will you leave it to luck that someone goes to the tenth page to find you? In addition, by doing SEO you will not only achieve a good web positioning in search engines, but your website will remain fresh and attractive to reach more audience and retain the one you already have .

SEO helps you create a clear conversion funnel path

As a conversion funnel, a series of steps is defined that the user follows until they complete their objective ; If you notice, I don’t say ‘their’ goal, but yours.

For example, if you have an e-commerce selling any product, your goal is to sell , then your conversion funnel would be something like: enter the store, choose a product page, select a product, add the product to the shopping cart. shopping, pay for the product.

The funnel is complete when a user goes through all the steps , all the way to the end, but most of the time, the user exits the process at roughly the last two stages of the funnel. Why? Well, SEO will tell you that and SEO will help you solve it, that is why it is so important for you to make money.

SEO is responsible for improving those aspects of your website that are not attractive to the user, it makes the purchase process safer, teaches you how to better organize your products, provides strategies to keep the public interested, etc.

Local SEO is trending

Just as voice search and mobile search came to change the way of searching, local SEO is also taking over and has become more important precisely because of these modern and easy searches.

Now, people look for basic services (which they did not before) on the Internet; an Italian food restaurant, a hotel, a sports shoe store, etc.

Local searches have exploded; users already search the Internet for anything they need nearby.

One of the reasons to make an investment in SEO is because it will help you optimize your business for local SEO .

Because Google’s primary goal is that the user is satisfied , local searches are important to it, as it can provide better results to your audience when they demand a search by location or ‘near them’.

Doing local SEO can be very beneficial for your online company, as it gives you the opportunity to appear on the Google map, generate more traffic and help you have a better ranking in the search engine, because when configuring your website for Google My Bussines , this tells Google that you are trustworthy and that it can recommend you to its users .

Investing in SEO provides the growth of your business

At the beginning of the post, I told you to look at the SEO investment as an asset and not as an expense. Well, when it comes to assets, it is not only about money, but about other benefits, such as the growth of your business.

Doing SEO helps you do this, because by having a company optimized in the search engines you can grow while you accumulate authority in your niche ; This is achieved as the content of your website becomes viral, it is shared on social networks and other platforms, when you participate in forums related to your brand or give contributions to third parties.

SEO is an opportunity to expand, go further, and reach more people.

All this, taken together, is summarized in growth, and clearly leads you to get more money, because who does not want to buy a product to someone you think is an expert in a certain niche? I do!

You need SEO to live up to the first page of results

Constant SEO changes can leave anyone with a headache, and I’m not judging them! However, it is not an excuse to lose a privileged position on the results page. Competition on the Internet is growing , and only a few seem to understand it.

Investing in SEO guarantees you to be at the forefront of all the changes that Google and other search engines are making, without losing your web positioning.

Optimizing the contents of your website is key so that you figure in the first results, because now Google prioritizes those contents that are simple but answer basic questions from users.

It also pays more attention to web pages that are optimized for mobile devices and voice searches .

If your content is confusing and not useful, you are not Mobile First and you did not configure your website for mobile searches and local searches, you are far, far away, from appearing among the first options that the search engine shows its users. Do you realize why do SEO? You need to do SEO as soon as possible !

Conclusion: Why do SEO? Because it is investing in constant profits

I don’t think anyone wants temporary success, right? If you have spent money left and right on online advertising or digital marketing campaigns, without achieving real results and that are sustained over time, it is because you have forgotten to do SEO.

Here I showed you 14 reasons why you should do SEO, and I assure you that you will notice positive results once you start applying them in your business.

Do not expect to snap your fingers, and achieve web positioning, a high conversion rate and juicy profits from nowhere, but I guarantee that the benefits you will obtain will be long and term and you will see, in a not too distant horizon, how good SEO can help you be successful .

Make yourself visible! Climb positions in Google!

Do you want your potential customers to find you, before your competition, when they search for your products or services on Google and other Internet search engines? You need a good effective SEO plan!

Why NOT do SEO? 20 SEO myths and lies

Let me guess what you are thinking: you want to sell more and you know that for this you need your website to receive more quality visits , that is, from real potential customers. You also know that for this you need to have more visibility on the Internet, perhaps on social networks, but you know that, above all, you need more visibility in web search engines, and specifically, in Google.

You also know that, to have more visibility in web search engines, you have two options, to hire an advertising management company in Google Ads, or SEO and web positioning, or alternatively do it yourself, of course.

The first option, SEM-PPC advertising, has been ruled out because your company cannot bear the costs that this type of advertising entails, which are sometimes high. Although it is not always the case and, if you want to know more about this, in another article I already talked about how to know if it is better to invest in SEO or SEM-PPC.

So, we have the second option, which is to improve the positioning of your website in the results lists of web search engines, especially Google, when a user searches for the product or service that your company offers, but you do not! you want to do SEO! It’s complicated, too expensive and too much of a hassle! Have I gotten a little closer? Is something like that going around your head, or am I wrong? I understand you perfectly and, that you think that doing SEO Marketing is normal, with the amount of myths and legends about SEO that circulate on the Internet.

Due to the amount of myths and misunderstandings about the optimization of the pages for search engines, SEO, I have encouraged myself to write this article, to shed some light and truth on this whole matter, with objective information as a result from my training as an SEO technician and from my experience launching SEO campaigns for web positioning.

I know, from experience, that when someone receives an offer of SEO services for their company’s website, there are many ideas that go around their head and, most of these, have to do with negative conceptions about SEO , which they have read “Out there” or you have been told, the high cost of investing in this type of marketing actions or, simply, you are invaded by serious doubts about whether you will really get benefits and if they will compensate the investment involved.

SEO does work although, many times, what does not work is the way in which the “expert” company in web positioning has designed the SEO strategy or is applying the optimizations,

For this reason, I recommend that you read this article and consult it with the candidate company to take charge of doing the SEO of your company. In the same way, you can also ask us about our web positioning services, which include effective SEO plans, suitable for your pocket, personalized and that guarantee you achieve real objectives.

Are you still an SEO infidel and wondering why do SEO? Won’t last long, word! We are going to see the main and most common myths that surround that SEO does not work , surely you will feel identified with more than one objection from those listed when hiring the SEO service !

SEO is one more scam that circulates on the Internet

We started strong, huh? Well, I have met many companies that claim, on the basis, that SEO is a scam, a scam, on a par with the other scams that circulate on the Internet.

This blunt statement has nothing to do with SEO itself, but with the company or so-called expert who was hired to launch the SEO strategy and campaign.

SEO is not a scam; you just haven’t gone to the right professionals.

We can’t generalize, right? The fact that we have had a bad experience with some scammers does not invalidate the great achievements that, on a daily basis, many responsible SEO professionals are achieving for their clients, through a serious, responsible and efficient work methodology.

Why do SEO? SEO doesn’t work!

I am surprised to see how many claim that SEO does not work lightly and emphatically, trying to make us believe that SEO is dead and that it is not worth investing in it .

Well, it isn’t! The title of this article may have made you believe that you really don’t have to do SEO , but let’s turn your objections to SEO around.

SEO does work and, although it is constantly changing, it is a powerful way to win over search engines.

Although I will not lie to you dear reader; changes in SEO are periodic and constant, as web search engines frequently update their requirements regarding techniques and the way to position a web page, which means that you have to be updating.

However, this does not mean that SEO is outdated or not working , quite the contrary! It is a tremendously effective way to conquer the search engines, Google the first, and to achieve the visibility that your company needs on the Internet. Doing SEO is vital to your digital marketing plans and to growing your brand.

If you think that, due to frequent SEO updates, it is being forgotten in your marketing strategies, then you are vetoing your company from the top positions in the results lists of web search engines, such as Google or Bing and, In that case, dear reader, what company can endure without appearing on Google while its competitors are?

Doing SEO is dangerous and unpredictable, why risk it?

This is not true either! It’s one of the most common SEO myths! SEO web positioning campaigns is a very predictable Internet marketing strategy with marked trends and forecasts, although that does not mean that the exact results that will be achieved can be predicted, of course.

A true SEO expert, well documented on the techniques and trends of doing SEO, as well as making the most of these techniques to achieve the objectives of the company, will know perfectly how to approach the SEO strategy according to the type of company, sector commercial and potential client profile.

SEO requires patience and testing until you know which techniques are most effective for your business, but trust me, it’s worth the work!

With SEO, do not expect your website to rank among the first from one day to the next , but you can be sure that you will achieve real, expected and lasting results, as well as that they will make you improve the most important SEO metrics of your website, achieving more traffic and visits to your website as well as a better user experience, your potential client, with your website.

Faced with this reality, there are many companies that spend large amounts of money on advertising, but completely forget about SEO.

 Although investing in an SEM-PPC advertising campaign on web search engines has its advantages, for many reasons, it is convenient for you to plan your SEM-PPC advertisements together with a good SEO strategy , to ensure that you achieve unbeatable results on both fronts and strategies.

SEO is a risk in the face of a Google update

As I said before, it is not about giving guarantees blindly, although you do have to define a realistic risk scenario , as in all commercial planning, right?

There are many companies and professionals who put the label of ‘dangerous’ to SEO because they worry about what would happen to their web page if, at some point, the web search engines, with Google in the head, update their algorithms and the formulas that They dictate whether a web page should rank first in their results lists, or twentieth.

Honestly, there is a certain risk in SEO, but if you have serious SEO experts, this risk is preventable and easily solvable.

On the other hand, most SEO updates and optimizations, which are made on a web page, do not have a major impact on your web page.

Therefore, before accepting an SEO plan and strategy for your website, be sure to ask about the risks involved in these actions and modifications of your website with Internet search engines. 

At this point, it goes without saying that all the SEO actions you perform on your website must be legal actions, known as White Hat SEO , something that surely any real SEO expert is offering you. 

In the same way, reject any dangerous or risky action, known as Black Hat SEO that could end up carrying a sanction by web search engines such as Google,

SEO requires too many changes to my website, or make it new!

Another objection, when a company receives an offer of services from an SEO agency , is that they are afraid of having to change too many aspects of their website, or even having to create a new website that is adapt correctly to the criteria and trends of SEO!

Again, I can’t lie to you: if your website is a technical disaster and is not offering a good user experience or a minimum of SEO optimization for web search engines like Google, it will surely be easier and cheaper for you to make a page new website , which is fully optimized at a technical level, also at the level of SEO optimization and which really offers an excellent excellent user experience, rather than trying to fix all the problems and follow all the advice, regarding design and programming, to improve the SEO web positioning that your current web page may have.

A team of serious SEO experts will be in charge of assessing, watching over your interests, if it is more worthwhile to optimize your current website or create a new website fully optimized in SEO.

If so, do not hesitate to trust real experts and follow their recommendation. While it is true that this may involve an expense that you did not initially foresee, the minimum results that must guarantee you well will make that additional investment worth it.

SEO is a nuisance that ends up damaging my website

That an SEO optimization strategy interferes, to a greater or lesser extent, with the code of your web page should be a matter that your web developer and his work team should take care of; and not that it is a problem that you should assess or deal with. If they transfer that problem to your company, be suspicious and think about changing SEO companies!

But since we have begun to address this point, I must tell you that this is not entirely true. In fact, we cannot consider it as interference, but rather we should see it as an opportunity to adapt the code of the web page so that it is in tune with the criteria and requirements of SEO, most of the times related to the optimal experience. of the user.

Optimizing the SEO of your website should not be seen as a nuisance, but as a business opportunity to be visible to your real potential clients.

Therefore, this is not something dramatic or catastrophic. Optimizing the SEO of a web page is, rather, a marketing strategy that will benefit your company in many ways but, above all, achieving a better ranking in web search engines and reaching your target audience, your potential clients, when they look for something related to your company.

SEO is too technical and complicated

Yes, it is true that SEO can get very technical , but that is why you do not have to do SEO alone. In fact, you don’t even have to do it yourself, you should leave it in professional hands.

In the case of delegating the optimization tasks to SEO experts, you will have the opportunity to learn how it works and how it is applied if your SEO team helps you with that.

I waste my money on SEO because it is very changeable

It is true that everything about SEO is not yet written. Many updates happen very quickly and it is normal for search engines to modify their algorithms or create new ones.

But this is not a problem when the SEO of your website, and the experts behind it, are aware of such changes and it is strong and efficient SEO.

If you have SEO experts, they will be aware of these changes, which, most do not involve visual changes to your website.

In addition, most of the changes are oriented towards SEO and the user’s search intention , to understand what he really wants, which translates into a more human and efficient search method, with the enormous benefits that this entails for your company. and commercial marketing.

I’m already using an SEO plugin on my website, I don’t need to do more!

Really? Come on … everything that includes SEO cannot be included in a single WordPress plugin , not even SEO Yoast, although it is helpful , it can offer you the SEO optimization of your website. If it were that easy, I wouldn’t be writing this article!

A plugin only includes certain basic aspects of SEO optimization, mainly related to web content.

Although content is the king of a web page, you have to do other maneuvers to get it correctly indexed, positioned and linked, and a plugin does not have SEO super-powers to achieve this, hopefully! But no.

Internal and external linking are key when it comes to improving SEO web positioning, as they are indicative that you are offering high-quality content and that users can find valuable information on your website. Is this going to be done by a plugin? Of course not! It is the actions of a tailor-made SEO service that manage to implement the correct Linkbuilding strategies .

Limiting the growth of your Internet business to a complement (either free or paid) robs you of the opportunity to achieve the visibility that your web content and your company deserve, in front of your potential clients.

It is too expensive! Why do SEO?

One of the main excuses why people don’t invest in SEO is because it has been labeled as a ‘very expensive’ service.

SEO services are not free, but they do not have to be expensive, did you know that many SEO campaigns obtain good results with an investment of 150$ per month?

In fact, many SEO haters do spend a lot of money on search engine advertising campaigns based on pay per click (PPC), without knowing that SEO is much cheaper , guarantees a higher ROI and is effective in many, many ways.

On the other hand, there are SEO plans for any type of client, company or according to the cost and medium-term objectives of each one. What you have to do is sit down with an SEO company to discuss it and come up with an SEO plan adapted to your need.

I can’t tell if SEO is really being profitable for my company

Another common objection when deciding whether or not to do SEO is that the client needs clear figures in terms of ROI (return on investment) , but this cannot be measured before having implemented SEO, right?

Today there are many ways to obtain exact figures regarding the benefits that SEO actions are bringing to your company.

If you want to know exact numbers, you can use Google Analytics to know the rate of clicks, visits, bounce rate , conversions achieved and other metrics that allow you to calculate results and the return on investment that your SEO is offering to your company.

SEO is dead; Only search engine ads work!

This is one of the objections that I like to refute the most; Don’t just bet on pay-per-click (PPC) search engine advertising campaigns because when you can’t spend more money on them, what will happen when you pause the advertising campaign? , Where will your website be? I already told you, again hidden among the last pages of results!

On the other hand, SEO improvements and optimizations remain over time, the achievements are continuous and can be perfectly combined with your pay-per-click plans or other marketing strategies.

SEO is not dead and will not be; It is a strategy that offers results, in the short and long term, is growing and is continually reinventing itself.

Statistics in all market studies indicate that users search for information on web search engines before deciding to buy a product or service. 

So, how come advertising ads reign in the SERP (search engine results lists? There may be pages, from Google and other search engines, saturated with ads related to your niche, but that does not mean that you should prefer to invest in PPC and forget about SEO. In fact, it would be best to seriously consider whether to invest in SEO or SEM, or better yet, both!

Remember, you are not only looking to sell , but also to retain customers and be of help to them through useful content, right? Well, you can only offer quality content on your website if you bet on SEO and they find you because, otherwise, what is the use of offering useful content if nobody reads it?

There are better ways to generate traffic than SEO

I want to be clear once again: with the Social Media boom there are many ways to generate traffic that may seem more attractive than SEO. However, they are momentary loves, which obviously must be taken advantage of, but which are not usually long-lasting.

Social media is governed by trends , but what is trending today will no longer be tomorrow.

As for the advertising and pay-per-click campaigns, yes, they are effective but, as I already mentioned, they have a time limit, as long as you pay for the advertising month by month.

When you stop paying, you disappear .

The web user traffic that SEO brings you is usually more objective and of higher value, with a greater chance of becoming real clients of your company.

For your business to achieve its objectives continuously, you must take advantage of social networks, invest in PPC advertising but, above all, prioritize SEO above all else; It is the strategy that really ensures you continuous results in the medium and long term.

SEO takes too long to see results

Good things don’t happen overnight; SEO takes time, it’s true! But you will get positive results that also last over time.

If you understand how SEO works, you will understand that it is a continuous process and that it also offers continuous results .

SEO does not offer results with an expiration date, as it does with advertising campaigns (PPC or SEM).

Let’s say SEO is like a marriage, which must be nurtured and cared for on a daily basis. As in marriage, the correct techniques will leave you a happy ‘home’ that lasts over time. There is no gray hair with SEO! Do you marry him or do not expect that a relationship of a few months will leave you good results.

Why do SEO? Do I really need it?

This response is common in those who have not yet decided to invest in SEO , and choose to delay making this business decision.

In these cases, it is key to get good advice on a commercial and marketing level, especially digital marketing. If the advisor is serious, he will bet on SEO among his strategies.

In the same way, it is important to check the results of the competition, because SEO is probably the reason why your competitors have better results and better positions in web search engines than your website.

My brand is strong; I don’t need SEO

Another of the most common objections from customers is that they believe that by having a well-known brand, they have already done everything, but it is not like that!

Your brand may be known but, if you don’t bet on SEO, you won’t be able to attract new customers.

That is, you will have the same current client portfolio, because when someone looks for a product or service related to your niche, if your business is not supported by SEO, the search engines will not be able to locate you and they will do so with your competition, well sure they are already working on the SEO of their web pages, do you want that? Surely not!

A strong brand on the internet, without SEO, is destined to stagnate and not grow any further . Expand your horizons! That is part of what SEO can help you achieve.

My brand is enough to reach your visibility goals

A business will never be 100% just by publicizing its brand name, not even Nike, Levi’s or world-renowned brands.

In fact, if you do a little research you will discover that these famous brands have bet and are continuously betting on SEO , and not only because they have the financial resources to ‘waste’ their money on SEO, but because they understood that:

To expand your brand in the online world, and reach more audiences, you must invest in SEO.

SEO has left great benefits in popular brands, making search engines see what the brand represents worldwide. Will you let this opportunity pass you by?

Search engines will already find my website on their own, why do I need to do SEO?

This is one of the worst objections; in fact, every time I hear it, it makes me turn green like the Hulk, hehe … But I’ll calmly explain it to you like this, why leave it to chance or the luck of the search engines to “find you”? Do you think it is worth leaving your business traffic and your sales in random processes ? I hope you answered no, please!

You cannot go through life waiting to be found, but you have to create the conditions to be found.

If this were not the case, when someone sets up a physical store it would not take as long to choose the best place to be found by the target audience, or to put up advertisements on the street or local newspapers.

The same happens on the internet, you have to select keywords and search terms with which you want to be found and start working on it, how? Well with SEO!

Don’t expect Google or any other search engine to have to figure out who you are and what you offer, as you will grow roots as your competition reaches the top of your niche at the speed of light. Let SEO chart the correct route to reach you .

SEO and its professionals do not offer me guarantees

Let me be a bit clear on this point. What do you understand by “guarantees”? If you expect your SEO provider to tell you that it guarantees you 1 million visits in a month with SEO alone, you still don’t understand what SEO is about but, if it turns out that it does, run away and look for a new company that actually be serious SEO professionals.

So am I implying that SEO is “no warranties”? No! And to do this would be to lie.

To do a correct SEO optimization is to follow the guidelines that Google, and other web search engines, have published to “be good” with them.

The guarantees are given by Google as it states that, thanks to SEO, your company will have greater visibility in its results lists when someone searches for your products or services.

Therefore, you do not need guarantees if Google itself is telling you that to achieve a better ranking, gain traffic, improve sales and that your page is not considered as a site with thin content you must apply certain SEO mechanisms and some changes that will allow their systems (Bots) track you and position you correctly. It’s that easy.

No SEO company gives me enough confidence

It is normal that companies are not entirely willing to give a “stranger” all access to their website or the freedom to “disrupt” it. I understand it and it seems fine to me. In fact, one of my goals with this article is that you be careful when hiring this type of SEO services , there are many scammers out there prowling to see what fish they catch!

To reduce the mistrust that can lead to leaving your business in strange hands and making the decision to invest in SEO, ask how long the work to be done will last, what experience does the person or team that will be in charge have, what other clients have attended , and all the questions that occur to you along the way.

Don’t be shy about asking opinions directly from current clients of the company, or past clients for whom you have worked. It is also important that you make a backup copy of the entire web page, before the SEO company begins its work and ask them for a confidentiality and trade secret agreement.

Let’s position your website at the top of Google!

No trap or cardboard; We develop realistic and effective web positioning campaigns (SEO) in Google and other search engines, with our feet on the ground, faithful to your company and with objectives that give real results.

Conclusion: not doing SEO and your fears limit the growth of your company

SEO optimization for web positioning offers great advantages to expand the possibilities of any company on the Internet.

Not doing SEO, on the other hand, means limiting such possibilities, reducing them only to social media strategies and advertising campaigns (SEM – PPC).

This, although effective in some respects, does not allow you to be in tune with the search engines and position your content in a way that the audience finds it and considers it useful.

The web quality content that both loves to Google, goes into effect if it follows the parameters of SEO and statistics reveal that before a customer buys something online way, the investigating client, compares, read reviews of products and is documented, so why not go for SEO?

I am very curious to know what you think of SEO now, are you still incredulous? Will you give it a try? Send me your questions and comments, with the simple form that you will find below.

What is White Hat SEO? It is the ethical and honest way to improve the positioning of your website, without having to resort to traps or unethical SEO techniques, known as “Black Hat SEO” and, you know what? It is more effective and easier to apply than you think!

We always have two ways to get closer to our goal: one good and one bad, one honest and one cheating. In everything we do and, surprisingly, it is no different in the world of SEO and web positioning.

It is clear that the ultimate goal of any SEO Expert is to optimize a web page so that, when search engines like Google analyze it, it is considered suitable, of quality and positioned in the top positions of the results lists .

But, to achieve this, it is common for certain professionals to be tempted to go for dishonest shortcuts and resort to certain traps to try to deceive web search engines .

However, fortunately, web search engines sooner or later detect these bad practices and penalize the web page , to the point of completely eliminating it from the search engine results lists!

That is why we are more and more SEO experts who understand that the SEO service must be ethical, transparent and effective . But how to do it? Through White Hat SEO!

White Hat SEO is a set of totally ethical, honest and transparent SEO techniques, in accordance with the recommendations and following all the rules imposed by web search engines such as Google.

With the experience of the years, SEO experts have seen that the ethical and transparent practices of White Hat SEO, result in better results to improve SEO web positioning , lasting over time (without subsequent penalties), than those offered by the Dark and Deceptive Black Hat SEO Practices, Your Arch Nemesis!

Your business and your website will thank you for being on the white and good side of SEO, my experience confirms it! I have seen how a web page manages to position itself in a short time through ‘white hat techniques’, inspiring confidence in the search engine and its users .

If you want to give this opportunity to your website, at Pro SEO Expert we can help you and get started today! As an SEO Company , together we will design a web positioning campaign that positions you in the short term through legal and effective techniques, which is our only way of working!

To give you an idea of ​​what I am talking about, below you can learn what White Hat SEO is and what kind of practices and techniques it includes.

What is White Hat SEO?

The White Hat SEO is a set of totally ethical, honest and transparent SEO techniques, according to the recommendations and following all the rules imposed by web search engines such as Google. These techniques should consider the perfect user experience as one of their main goals.

Google’s permissiveness is a thing of the past! Cases of cheating and deceit to appear in the search results lists or alter the ranking of a site are already always detected and penalized by the web search engine.

Now, both Google and Bing and the other search engines, have made an effort to detect all the deceptive or malicious SEO practices , which do not follow the rules and recommendations of these web search engines, and penalize severely for it.

For SEO techniques to be considered as White Hat SEO, they must focus on meeting the needs of the user and giving simple and precise answers to their questions.

It is no longer about positioning or appearing on the results page, but about making life more comfortable for the user and showing itself as a truly ethical and reliable website. Looks like the Search Engine Justice League has activated their radars! Let us tremble, because they will not give us the benefit of the doubt if we break their rules!

Differences between White Hat SEO and Black Hat SEO

Now, at the beginning of this article I was talking about the opposite poles. Well, the White Hat SEO has its rival, its polar opposite or whatever you want to call it. The archenemy of White Hat SEO is called Black Hat SEO .

Black Hat SEO is the cheating and dishonest way of doing SEO and web positioning, trying to deceive web search engines and their standards, bypassing the recommendations of regulatory entities, to which many SEO technical assumptions resort, either for vividness, for ignorance or wanting to position the web page faster than the competition.

Black Hat SEO is the opposite of White Hat SEO and is the set of SEO techniques that aim to deceive web search engines like Google, bypassing their recommendations and established standards, to position a web page faster than it is. it would be naturally and organically.

Black Hat SEO techniques, at this point from Google, which already has everything planned, in practice does not allow a true optimization of the web page, nor does it scale positions in the results lists. 

Although at the beginning of using them it may seem the opposite, and it gives you to think that it is a shortcut that will take you directly to the first position, in a short time Google will detect it and penalize your web page , relegating it to the last positions or disappearing from the results search.

Shortly after using these dark techniques, you’ll find yourself in a dead end maze where neither users nor search engines will be able to find you. If you have fallen into these types of practices and consequences, you should know that the only way out is to undo all the SEO path traveled by that supposed “shortcut” and start doing SEO again on the correct and ethical path.

How do you know if you are using Black Hat SEO techniques ? Through an SEO analysis and detect if:

• you have content copied, duplicated or thin content ,
• you are resorting to ‘cloaking’ (what is called covert or camouflage pages),
• you opt for the massive filling of keywords in your texts,
• you buy links on other web pages to yours,

If you are practicing any of these SEO techniques, rush to fix your website before Google notices! Because he will find out, sooner or later he will, believe me.

The main difference between White Hat SEO and Black Hat SEO is that the first represents the correct way to optimize the SEO of a web page, but requires commitment and dedication , while the second is the short way, the way for those who They don’t want to add value to their website and they don’t care about user satisfaction.

Without a doubt, White Hat SEO is easier to apply, because Black Hat SEO is a path full of fears: you have to hide, make up, pretend and try to deceive the search engines so that they place you in the top positions in an unnatural way.

A website positioned using Black Hat SEO techniques is like a bad blind date: you have high expectations and on the outside everything looks apparently good, but when you get to know your date a little more you discover that it was not as interesting or authentic as you expected. 

It was just an empty, well-camouflaged facade! So there are many web pages! And who wants to return to this type of web page ? No one! Not even web search engines! Like this type of dating, right?

White Hat SEO techniques and practices

Be “mobile first” for mobile searches

Mobile searches are decisive in these times, since 60% of Internet searches and purchases today are made from mobile devices , and increasing.

Faced with this new reality, Google coined the concept mobile first , which means that when designing and developing your website prioritizing the mobile user , as it is 60% – and increasing – of users, as indicated, and then to user accessing from a computer, as it is 40% of users and going down.

If your website is optimized to be fully compatible and usable from mobile devices, you will notice how you improve your position in the Google results lists. This is one of the most basic and efficient White Hat SEO techniques that you cannot forget.

Orient your strategy to local SEO

Many SEO professionals are out of date with Google’s new approaches, which is why local SEO doesn’t seem to be on their SEO plan, but geo-location searches are becoming more common and popular.

A local SEO strategy and campaign is key , as local SEO represents a strategic and honest way to attract potential clients close to your physical environment, and the good thing is that it will not affect your global SEO projection!

Add to your list of things to do setting up your Google My Business profile and start positioning yourself in the local results of the Google search engine.

Prioritize user experience

Users happy, positioned web ! If everyone understood the depth of this short sentence, it would save a lot of work and make the search engine the easy way, but no, it is not!

Sometimes there is so much obsession, among SEO professionals, in achieving visibility and traffic , that we forget the reality that it is the user experience that will trigger both objectives.

Prioritizing the user’s search intention and understanding what they want will be key to the success of your business.

You must have a web page that works under the Lean UX (User Experience) design, which means that the web page is easy to navigate, allows adequate and useful interaction with the user, is capable of responding positively to doubts and concerns. of the public that visits it and, very importantly, evaluates and quantifies if its methodology is being effective or if it needs changes that lead to happier and more satisfied users.

Perform keyword pre-analysis

Searching for keywords (keywords) is still key to the positioning of your web page , despite the fact that Google is increasingly intuitive and can relate keywords with synonyms and similar phrases.

Take advantage of this to use the possible terms, phrases and words that can be related to your business and include them in your content and make sure you do it as naturally as possible and not just to fill in spaces.

Using relevant keywords requires extensive prior research, what we call “ keyword research ” and is part of an SEO audit , and is well worth that prior investment!

Get the most out of content marketing

Much is said about an effective content marketing plan , but this boils down to creating inspiring, authentic, and engaging content .

Take the time to plan the content you want to show and how you can make it useful and fun for users.

Also, do your best to be specific and informative, as conversational searches and semantic SEO are becoming more and more popular, and users want to access content that truly responds to their concerns, without much detouring and using easy-to-understand terms.

On the other hand, conversational searches are no longer done just in the traditional way, but are now also done using voice searches .

If your content answers basic things like what, when, who, or similar questions, you’re on the right track. If it also allows you to do it by voice, you are one step ahead! Make your content marketing and Inbound Marketing plan fabulous and have fun doing it.

Get the edge using Schema

Using Schema’s structured data is a great tool for SEO, with which you can make your content stand out and be more communicative and accurate, both for search engines and users.

Through it you can create rich snippets that will help you gain an advantage on the results page of the web search engine.

It has been proven that the sites that make use of it seem more reliable and attractive to users . Why not start using it? It is authorized by Google!

“White Link Building”; achieve authentic backlinks

Designing a good Linkbuilding strategy , achieving authentic and honest backlinks , is an effective way to apply White Hat SEO to this off-page SEO strategy , with which you will gain more links (internal and external) to your website.

But these links should be created in a natural way and making sure they are really relevant to the type of content you are displaying. How is this accomplished? Offering quality content and abundantly.

It is not about writing shallow and uninteresting content, create content that has to do with your niche and you are sure that it will be useful to your audience.

Make yourself visible! Climb positions in Google!

Do you want your potential customers to find you, before your competition, when they search for your products or services on Google and other Internet search engines? You need a good effective SEO plan!

Conclusion: the White Hat SEO ensures your future SEO

Web positioning is not just about generating traffic and having high metrics when it comes to measuring SEO . This would be the empty and standard vision of any inexperienced SEO professional.

But those of us who have understood that positioning a web page is related to improving the user experience and gaining the trust of the public with your web page , we know that White Hat SEO techniques represent the most ethical and integral way to achieve a good position in search engine results lists (SERPs), as even the guys at Ryte say .

As you can see, SEO has its good side and its bad side. Black Hat SEO is one of Google’s # 1 enemies today, and I’m sure you’re not looking to be Google’s enemy, are you? It’s the last thing any website owner wants!

That is why I urge you to review each of the White Hat SEO techniques that I have mentioned above so that you can boost your business and choose the honest side of SEO, so you avoid a bad time with Google’s “avengers”: intelligence artificial Google , Panda, Penguin and Hummingbird .

If you found this post helpful, you can share it with your friends, because surely they also want to avoid falling prey to Black Hat SEO, so give them a hand!

Below you will find a small form, which I invite you to fill out so that you can send us your questions and comments, and you will soon hear from us. We will gladly help you!

today you are going to learn how to conduct effective keyword research. We will explain what has changed and how to do effective keyword research for our business today. 

Our goal is that you can generate a brutal list of keywords that will be the beginning of your content strategy.

How to do effective keyword research?

First of all, I have to warn you that keyword research has changed a lot in just 6 years and will continue to change in the same way in the coming years, so if we don’t keep up to date we could end up doing more harm than good to our SEO strategy .

Actually, as of today, in November 2020, keyword research has also changed compared to how research was done just 3 months ago since Google has changed its keyword tool.

Why is it important to do keyword research?

Because keyword research will be your first step to generate an effective positioning of your website, and as you know, in any online business, the positioning of the web plays a vital role for the survival of the business.

If positioning is vital for online business then how can we achieve the best possible positioning?

One of the best ways to position your website is by offering a solution to a specific problem that people have.

How do we know what problems people have?

Thanks to the searches that users carry out on the web, we are able to interpret what they need and offer it to them.

But how do we get it?

To achieve a good positioning we must create a content strategy that generates value for the users of your company . This strategy will meet the objective of creating visibility, that is, attracting qualified traffic to your website thanks to content marketing.

If you just thought “marketing of what?” You may not have planned the content that your audience needs . It does not mean that you do not know what your audience wants, but that you do not have it planned with an order (You may not know what your audience wants either but that is another topic that we can address in another article in which we will talk at length about marketing of contents). That is why I recommend that you start planning it as soon as possible. As they say in marketing “trying to kill flies with cannon shots has never been a good strategy.”

“Trying to kill flies with cannon shots has never been a good strategy”

Let’s continue, in any SEO content campaign, obviously the content plays a totally essential role for visibility. That is why when writing content we always have doubts such as:

Will anyone look up this that I am going to write? What will be the best title for SEO? Does this content add value to my SEO strategy?

To answer these questions , the keyword research process acquires a special relevance since it will help us to know:

1. What type of keywords our audience uses
2. Which of those keywords have the highest search volume
3. Which of those words have a high or low difficulty
4. If those keywords have real value for my business

This process will help us to better define the effective web structure.

It will help us to generate a list for each part of the web, that is, to generate:

• Keywords for the purpose of the main page
• Keywords to use in categories
• Keywords to use in products or services
• Keywords to generate articles
• List of words that we can use in the SEM strategy

Now, you might be thinking, okay, I already know the importance of keyword research, I know that it will help me to separate the keywords for each content on the web, but…. how can I do it and where do I start.

How to research keywords for your SEO strategy?

First of all, I think everyone’s thinking is what tool do I use? Which one offers me the volumes of the keywords? Is there a free tool that offers us an approximate volume of searches that a keyword had per month, year, or at a certain time?

If you are one of those who have thought about these questions first, it is normal, but this is not the correct way to start. Before all this, the most important thing is to create your process to do an effective investigation. As we explained at the beginning, the tools change over time, which implies using others and adapting to new ones.

We are going to explain the following steps to achieve an infallible investigation process that, although the tools change, will continue to serve you after the years.

These steps will help you to generate a keyword research for your website and your content strategy, so that you are able to find out what words can generate content, and what concepts will be discussed on your website.

Step 1: Make a list of relevant topics about your business

To start this process it is very important that you know well what services you sell , what solutions you bring  to your ideal client and what you are good at or better than others.

These general topics will help you mark the content line of your online business.

The content strategy begins in this phase.

Well, now you will be thinking and what tool we can use in this step. Well, you have to use the most effective tool of all, your brain. Here you just have to create a list of up to 10 vital topics for your business and translate it into your Excel template.

Step 2: For each topic a general list

For each topic we are going to carry out a brainstroming and obtain a wide list of keywords related to the topic.

If we already have the list of vital topics for your business, now is when we want to identify the most important keywords for each topic. Think for each topic, keywords that you think your customers are looking for. Use your criteria to get a list for each topic.

In this phase it is always good to brainstorm with your co-workers, or with your friends, family, clients, etc. Don’t be afraid to add keywords that you think will work, the more the merrier.

Keep in mind that we are in the second step, it is not the definitive list of your keywords, however we need it to be a very broad list of keywords related to the term.

Trick

Empathy: Ask yourself what your audience wants to find on your website.

If a person wants to find “tools to research keywords” it is very likely that he will also look for:

• Free keyword research tools
• How much do these types of tools cost, can I afford it?
• They are for large or small companies, what type of companies use these tools?

With this trick I want to make it clear that the word “keyword research tools” is the general concept and that from there you will be able to generate many more words. They will be keywords that help answer the questions that your audience asks and that serve to give answers to the problems.

We must make use of tools that help us obtain words related to the term.

Tools

Google Instant

Typing a keyword in google appears in seconds 4 or 5 ideas related to your keyword.

Keyword planner

Many SEOs use this tool to start and almost finish keyword research. With this tool we can easily discover and extract almost all the keywords we need.

The problem, Google decided to change its tool in August – September 2016 and now the keyword planner has stopped showing the search volumes of those keywords and only shows them the figures as intervals.

As you will realize it is a chore, yes, I know, a great chore, but as I have told you before, in SEO like everything in life you have to adapt or die.

What can we do with this tool?  

Get a wide list of words related to the search you have done. Remember that this search is the keyword that we have identified in step 1 and it can help you find words to write articles, categories, and important pages of your business.

In the next article we will talk in depth how to use this tool after the changes and especially what alternatives exist to obtain search volumes like those provided by this tool.

Another tool that is used to obtain words related to a term and that is free by registering is SeoBook.

Seobook

It helps you to obtain related words and the monthly search volume. It performs the same function as the google tool with the only difference that it offers a lower number of keywords.

Another tool that I use to generate a very broad list of keywords is

Ubersuggest

This tool is very useful to generate a wide list of words related to the term we are looking for.

The advantage of this tool is that it offers variant keyword results. These variants are arranged in alphabetical order.

Other tools you can use to get suggested keywords are:

Related searches that appear in google

Step 3: Collect all the keywords in an excel document

Remember: We pass all the keywords of all the tool lists through the google planner again and thus we will have a homogeneous total list.

Once you have all the exported keywords in several sheets of the same Excel, I recommend that you put them all together in a single Excel sheet to be able to separate them later.

In the template that you can download at the end of the article you will see how we do it.

What we do in this step is to gather all the keywords that we have obtained in the various tools and we pass them all at the same time through the google keyword planner tool to obtain traffic estimates and possible impressions.

It is true that now since Google changed its tool we do not have the volume of the exact words, however, we can order the words by the estimated impressions or by the competition that that word has and thus we can discover which are the ones with the best numbers. .

Until September 2016, this tool offered the estimated volumes for each of them, but now only the intervals appear, such as 1k to 10k, and in that interval the truth is that many volumes fit.

Step 4: Checking the positioning of your website

This step is for those websites that have been around for a long time and that have a greater or lesser background and therefore are already receiving visits. If you are reading this article because you are going to create your blog, company website or e-commerce, do not worry about this step for now.

In this step we want to check which keyword from the previous list is currently positioned and if so, know what content it is associated with.

Normally a word positioned in google directs the user who clicks on it to a specific URL on your website . I say normally because it is sometimes true that you can position two content for the same keyword.

You have to be careful with this since you can generate what is called “keyword cannibalization” that occurs when the same or similar keywords are used on several landing pages of a website. When this happens, Google is not able to decide which content is the most suitable for the user and in the end it does not show any.

In summary, this step is very important so as not to create service pages, or vital categories for the business with the same words, and to avoid “keyword cannibalization”.

What tools are we going to use in this step: Search Console:

If your website already has a background and it has been working for a long time, it must be registered in the old Google WebMastertools (GWMT) now called Search Console. If you have not registered, what are you waiting for, here is the link.

Search console shows you in its search traffic / search analysis section a complete list of the keywords by which your audience has found you. The list tells you for each word how many clicks, impressions you have received and where you appear in google.

For each word it also tells you the page it leads to, so in addition to obtaining a complete list of keywords, you will know what type of content is causing the greatest impact on your audience.

Download the list in Excel and you will be able to join it to the list that you have created with the other tools and thus you will know which keywords are already on your website generating traffic.

Step 5: Filtering and Segmentation

This is the most important part of keyword research, where we wanted to get to once the post started: Segment the keywords.

«Segment the key words for each section you have»

If we remember the objective of the article is that you can develop a brutal list of keywords to be the beginning of your content strategy.

To finish the investigation correctly you must join in a total list of Excel all the words, some will be positioned and others will not, don’t worry that the ones you have positioned will also be segmented by each section and we will see if it corresponds to the ones you currently have. As you have seen before, we want to avoid using the same keyword in different sections of the web.

By having a list for each section, it will only be necessary to know which words are most important and which ones we should use to write our texts for the web.

This work, since google adwords updated its keyword planner tool, it becomes more difficult for us without any payment tool since it does not show us the real value of the search level, so with these tools you can segment using the level bid as it would correspond to the level of competition that word has.

To know in depth the level of searches and the difficulty of keywords we can use the following payment tools:

1. Semrush.
2. Ahref.

Meanwhile, you can use the columns offered by the google planner such as:

• Competition. As cited by Google: “Competition” is the number of advertisers shown for each keyword compared to all Google keywords. How to use it: It will let you know how competitive an ad placement is for a given keyword.
• Search level: The average number of searches for this keyword and its close variants based on your targeting settings and the date range you selected. You can use this information to see how popular your keywords are during a certain period of the year.

Conclusions from this guide to doing keyword research

I hope this guide helps you see the importance of the correct choice of keywords before starting and writing content for the sections of your website and your blog content.

It is always good to follow the three maxims of Plan, develop and control in any project you do on your website, but especially in keyword research.

Discard the keywords with which you cannot compete, always keep in mind that you have to be realistic in your research.

Keyword Research Article Summary:

• Segment your services
• Research keywords for each service
• Store your words in a document
• Check if you are already positioned
• Filter every word in every section

How many times have you heard “improve your ranking in the SERPS”? Surely many times if you are interested in SEO positioning . But… what is SERPS? What is the meaning and origin of this abbreviation?

If you are interested in knowing, I will tell you about it in this article.

Definition of SERP

SERP stands for Search Engine Results Page or in Spanish search engine results page. This definition refers to the results that appear on the pages of Google, Bing, Yahoo or Yandex and that usually show about 10 on average.

In short, SERPS are all the pages that appear on Google that are filled with different results. This is the expression of “wanting to improve our position in the SERPS”, which would mean wanting to go from a certain page to a higher one in any of the search engines.

Types of SERPS

Although it may be thought that there is only one type of SERPS, far from it. We have the big divide between SEO and SEM staged in organic advertising and paid advertising.

• Organic SERPS : are those results that appear free and natural. Those who position themselves thanks to SEO techniques .
• Payment SERPS : results that appear due to Google Ads bids and for which you have to pay a certain amount. The list of results that appears depends on what you pay, the keyword searched and other factors that fall within the SEM .

Results that appear in the SERPS

Whereas in the past only the classic text results with their title and description appeared, today we can find many other things in the SERPS:

• Video results : since Google bought YouTube, it has integrated all the video results in the search engine. Therefore, videos may now appear instead of text results for certain searches that link directly to YouTube.
• Images : a few years ago Google changed the algorithm and began to show images directly at the top of the search. It does not do it for all, but in a great majority we can begin to see it.
• News : despite the fact that Google News has closed its service in Spain, results from different newspapers still appear if we search for a keyword that has current news related to it.
• Maps : local results have a big role with Google Places in the SERPS and Google usually shows a map and these results. They usually appear when searches are carried out with great local prominence, such as “dentist”, “tennis club”, “cafeteria”, etc.
• Products : Google Shopping is another of the Google services oriented to stores. Show different offers and products if the keyword is related to them. For example, if you search for “camera” you will see several results from online stores on the right.
• Google+ : even though the author content disappeared, if you use Google+ and one of your contacts has published content that matches the word you are looking for, its result will appear on the first page.

Don’t just rely on text links

As you can see, SERPS are much more than just text and links. The way to reach a first position can be so varied that you could occupy an entire page with a website, a video, an image, a news item, a local result and a product in Google Shopping.

If you focus on trying to get to the top position only through text results, you will be missing a great opportunity to rank with any of the other methods.

You have to know how to choose which is the best for you and make the most of it. For example, if you are an online store, it may be worth using Google Shopping, while if you are a local business it is more useful that you have correctly registered your business in Google Places than paying for Google Ads .

The important thing is to know what your priority is, your goal and get to appear in the SERPS in the first positions for him. For this, remember that you have to know how to make a correct choice of your keywords , since that is vital, whatever system you use.

How are you going to get to the top positions in the SERPS?

Now that you know all the ways to get there, you have to take the step and try all the ones that suit you. And if you try to coordinate several at the same time, all the better, since one of the most appropriate ways to get traffic from a search engine is to grab as many results as possible on the first page.

Surely you have seen a large number of lists on different websites where the tools that are recommended for SEO are always the same, but ordered in a different way.

In fact, you only need to go around Google by searching for the “SEO Tools” type to verify that there are many people telling you what to use.

I have tried to go a little further and I have proposed to create the most extensive list of which there is evidence in the Spanish language. Thus, you will have a good compendium of all those web positioning tools that may be useful to you at any given time.

SEO Tools List

Index:

• Tools for Link Building
• Technical SEO Tools
• Tools for Keyword Research
• Tools to track rankings
• Tools to optimize content
• Backlink analysis tools

As you will see, I have differentiated the tools according to the service they perform and the specific section in which they can help you, and, in addition, I have added a small information point at the beginning of each one of them so that you know if it is paid or free.

Finally, it should be noted that many of these SEO tools work very well in English, but may tend to fail slightly in Spanish. That is why I recommend that you… Learn English! Or try them before deciding.

The first thing I want to show you is a great tool that Sergio Ramírez has created, which can help you make one of the things that most often cause us problems when we start in the world of Digital Marketing, a Marketing budget.

Once you have your budget prepared, choose the tools that will help you carry out your Marketing project.

And, without further ado, let’s go!

Tools for Link Building

These first tools are specially designed for you to use in your link building tasks . They are tools that, to a certain extent, make it easier for you to find links and sites where they are likely to be interested in your content (and, consequently, where you may be able to get links).

fuseonlinkaffinity.com

Paid

Linkaffinity is today one of the best tools that, through the use of Artificial Intelligence, will allow us to carry out and manage our Linkbuinding campaigns. Since you can carry out the investigation, analysis and contacts of your possible links. It is novel and also in constant evolution.

Authority Spy

Paid

Authority Spy’s main objective is to help you find influencers in your sector and in the space in which you operate. Discover those people who shake up the industry the most by entering Twitter, Followerwonk and other similar tools.

Buzzstream

Paid

Surely you have found yourself, on occasion, sending emails to influencers to get links from their blogs. It is a healthy practice, but when you want to climb to a higher point, it becomes arduous.

Buzzstream facilitates this work, allowing you to have all your networking work organized by email to finally get your link building to fruition without forgetting anyone.

Check My Links

Free

I bet you know the Link Building technique for Broken Links (you know, tell a website owner with a broken link to fix it by linking to you). In that case, you need a tool like this.

It is a very simple extension for Chrome that, with a single click, lets you know which links are broken on a page. In addition, it shows it in a very visual way.

Citation Labs Broken Link Finder

Paid

This tool can be used for the same as the previous one, but it is a bit more radical. Simply, you enter the keyword that interests you, and click to track … And it crawls the entire web looking for broken links on pages related to your keyword .

In addition, the tool shows you a score so that you know in what percentage that particular website is related to the theme of your keyword. In addition, you can order the results in such a way that it shows you in first position those pages with broken links that receive the most links (ideal to achieve authority).

Citation Labs Link Prospector

Paid

An almost industrial solution for link building. If you want to do SEO White Hat, but with the Black Hat automation that saves so much work and time, you need this tool.

It is, quite simply, impressive. Crawl the web for pages, guest posting opportunities, comments, expert interviews, etc. Always related to your keyword , and where you can leave a link.

Content Marketer

Paid

If you are one of those people who prefers to get the links of great potential after having done some networking work , this tool will be useful for you. It is a tool that allows you to extract all the contact information of the people that interest you.

On the other hand, you have the option of sending emails with predefined templates , not only for guest posting, but also for LinkedIn, for example (which can even help you find a job).

Domain Hunter Plus

Free

This tool is similar to Check My Links , but, incidentally, it lets you know if the domain originally linked (and now broken), is available to be registered. The truth is that you rarely find a free domain , but it is good to take that into account.

Free Broken Link Checker

Free with paid version

This tool is also dedicated to looking for broken links , but instead of crawling the specific page the user is on, it crawls the entire website, and gives you a good list of opportunities to contact and get a link.

GroupHigh

Paid

This tool is quite advanced software for prospecting bloggers. It has a lot of features, but it is actually very simple to use.

You just have to enter some keywords in your sector, and filter the results according to the Domain Authority and the date of the last publication, so that you find a good number of bloggers talking about the same thing as you.

Of course, you can also send them messages directly using this platform.

HARO (Help a Reporter Out)

Free with paid version

HARO can help you get those great links from online newspapers like The New York Times. It is a somewhat complicated tool to use, in the sense that it is not your typical SEO tool, but once you get used to it, you can get spectacular links with little difficulty.

Inky Bee

Paid

It is not the best tool to find bloggers in your sector, but it works quite well and you can get a good use out of it . Basically, you enter the keyword that interests you and the tool shows you the most prominent bloggers in your sector.

Of course, it allows you to sort it by Domain Authority and Page Authority , and offers you the contact details.

Linkbird

Paid

Linkbird is a tool for Keyword Research , Rank Tracking , Backlinks Analysis and Link Building. All in one. The advantage it has over other options is that it sends you an email every time it discovers that there is a new opportunity to create a link.

LinkMiner

Free

LinkMiner is like Check My Links, but on steroids . Like some other tools, LinkMiner takes care of looking for links all on a page, but also, with this free extension for Chrome , you will know how many links are pointing to the page that has that broken link.

In addition, another great advantage of this tool is that it shows you that information in the Google SERPs , so you can have very useful information in view without having to go page by page.

Linkody

Paid

Linkody lets you know when you have a chance to get a new link, but also informs you when you have lost one . In addition, it has the advantage of informing you via email when your competitors have won an additional link, so that you can try to get that same link for yourself.

Linkstant

Paid

Linkstant sends you an email every time you get a new link.

This may seem not very useful, but the truth is that it can give you the opportunity to generate a relationship with that person who has linked you and, in the long term, get more links on their part. Remember that an important part of SEO is networking.

Muck rack

Paid

Muck Rack will allow you to get links and mentions from authority sites, such as online newspapers or large portals. The advantage of Muck Rack is that it simplifies all the work of contacting journalists, saving you a good deal of time and work. Afterwards, the task of convincing them is your task.

As an interesting fact, it should be noted that the tool offers a directory of journalists extracted from more than 500 digital media , and includes useful information, such as their latest tweets, or updated contact information.

Ninja outreach

Paid

Ninja Outreach allows you to find prominent people in your industry and get in touch with them. It does not offer more, but neither less. It is a simple but useful tool.

Ontolo

Free with paid version

Ontolo is a tool for those people who are almost exclusively dedicated to Link Building. Basically, the tool consists of entering a keyword, selecting the type of link you want to get, and it returns the information to you in a spreadsheet. Simple and effective.

Outreachr

Paid

A good tool to promote content. You enter some keywords related to your content, and it shows you different websites that cover that type of content, indicating the quality of the website in the most relevant aspects of SEO .

Pitchbox

Paid

An essential tool to get links. The main advantage of this tool compared to others that allow you to know the possibilities of getting links, is that it is very clear and easy to use , also throwing you relevant information.

Quick URL Opener

Free

If you are one of those link building lovers, and who enjoy getting links to mansalva. You need this tool, which is also free. With it you will get, suddenly, a huge amount of pages where your link could look good.

Then, you will have to contact the owners of the website and convince them. Without a doubt, one of the best tools of this type .

Remove’em

Paid

This tool is one of the best when it comes to correcting Penguin or manual bans for having an unnatural link profile. Basically, it allows you to remove those links that are hurting you.

The infinite advantage that this tool has over the others is that it gives you information about each and every one of your links , discovering which ones are damaging you.

Rmoov

Free with paid version

This tool is the best (yes, better than the previous one, even) in the field of removing poor quality links . It has the advantage of offering you contact information so that you can ask the owners of the websites that are negatively affecting you to remove the link.

ScrapeBox

Paid

Although ScrapeBox was created for Black Hat SEO, the truth is that it has a large number of utilities for White Hat. An essential tool in the arsenal of any SEO, and that will allow you to find link options, contact information, or even do keyword research.

Siege Media Embed Code Generator

Free

This is the best tool to create the “embed code” for your infographics . With it, you can define a large number of small details and, of course, add a link for the infographic to lead to your original post.

Technical SEO Tools

These tools are intended to help you when performing the more technical tasks of SEO, such as On Page optimization and other types of analysis . As you will see, here are some of the best known.

Dinorank

This suite of tools will help you in many of the SEO processes that you should usually carry out in any SEO project.

Oncrawl

Your web crawler that will make your onpage work much easier, since it will analyze Content, Architecture, Performance, Duplicate Content and many other factors, you should try it.

Paid

Safecont 

Paid

Its Creators define it as:

The most advanced tool for SEO analysis and content quality.

After testing it, I can tell you that it is a great tool that will help us optimize the content of our website.

Big Data, Machine Learning and Artificial Intelligence at the service of SEO, does a great job analyzing a large number of factors that affect our positioning, highly recommended

All in One SEO Pack

Free with paid version

The alternative to the famous SEO By Yoast . Without a doubt, one of the best plugins for WordPress and other CMS when it comes to preparing your website for SEO. It does have a few small advantages over Yoast, so keep that in mind.

Bing Webmaster Tools

Free

Bing Webmaster Tools is pretty good if you plan to rank on Bing . Of course, do not expect a tool as useful and well prepared as Google’s.

As a special fact to note here, mention that Bing has a very good Keyword Analysis tool , which can show you keywords that the Google planner would never reveal.

Bright Local

Paid

One of the best tools for conducting Local SEO audits. It allows you to find duplicate information, helps you if you have changed your address, and allows you to know if people’s opinions and reviews are more or less constant (and positive, of course).

Browseo

Free

A curious tool that allows you to know how search engine spiders see your site . As you can see, the view that spiders have of your website is quite different from that of humans.

DareBoost

Free with paid version

DareBoost analyzes the load on your website and shows you which errors you should correct , both those that have dramatic characteristics and should be corrected on the spot, as well as those that are not so important, but should be solved.

Deepcrawl

Paid

As the name itself suggests, DeepCrawl is a crawler that, when telling you what your website is, starts working like crazy, going through each and every page of the site, and throwing you information about the SEO On Page of each one of them .

Google analytics

Free

What can be said about Google Analytics that is not already known? The most popular tool for web analytics. It will allow you to know in detail everything that happens on your website, and it will give you the necessary information to optimize it and take it to the next level.

Google Analytics Referrer Spam Killer

Free

As you may already know, there are a lot of Russians (not just Russians, but most of them are) trying to spam you with Google Analytics. Not only is this annoying, it distorts the data you get and prevents you from making the right decisions. With Google Analytics Referrer Spam Killer, you can solve this problem easily .

Google Mobile-Friendly Test

Free

The most comfortable, easy and intuitive tool you can find to determine if your website is Mobile-Friendly in the eyes of Google, or not . At the end of the day, it is the Google tool, and it is so intuitive that it will answer you with a concise “Yes” or “No”.

Google PageSpeed ​​Insights

Free

Google’s tool to know how long it takes to load your website . There are other better tools, but this one has the advantage of being official from Google, and giving you information for the mobile version and the desktop version, as well as suggestions for corrections that you should make.

Google Search Console

Free

Better known as Google Webmaster Tools . The most interesting tool that Google offers, since, with it, you will have relevant information from the hand of the great G. It will allow you to know errors, so that you can solve them, and it will also provide you with general but very useful information to define future strategies.

Google XML Sitemaps

Free with paid version

Surely you already know this plugin, but it does not hurt to remember it and include it in the list. It is one of the plugins to create Sitemaps that are best with SEO, basically because it is specially designed for Google. Way better than Yoast’s, trust me.

GTMetrix

Free

This is, in my opinion, the best tool to know the loading time of your website (extracting the information from the official Google and Yahoo tools). In addition, it offers you a huge amount of tips to correct errors and improve loading time.

LinkPatrol

Paid

LinkPatrol is a Paid plugin for WordPress that allows you to know at all times what are the outgoing links on your site. In addition, it has the ability to remove certain links or automatically put them in nofollow.

Lipperhey

Free with paid version

One of many tools that allow you to carry out an SEO audit about the On Page and content aspects. There are many similar tools, and this, in my opinion, is not the best of them all. However, it should be taken into account .

Map Broker XML Sitemap Validator

Free

An additional tool in the world of sitemaps . It will allow you to check if your Sitemap is working correctly or has an error. It doesn’t have much more mystery, really.

Microdata Generator

Free

This tool is especially useful for local businesses that want to have Schema microdata so that Google can extract as much information as possible (and, in some cases, publish it in the SERPs, increasing your CTR).

You just have to enter the basic information of your business, and the tool returns you the code with the microdata.

Open SEO Stats

Free

It is a complement for Chrome or Firefox, which will help us a lot. An all-in-one tool that, although it may slightly fail, can give you a general idea of ​​how the sites you want to analyze work. With this tool you can, in short, obtain information about the Alexa Ranking, the indexed pages, the loading time, etc. All in one tool.

Penguin Tool

Free

The Penguin Tool allows you to know if you have been penalized by Penguin in a simple way. Basically, Penguin Tool gets the data from your Google Analytics, and places a series of lines that indicate when Google took the penguin for a walk. So, if you see that after one of those walks, your visits fell, you can be sure that Penguin attacked you.

Raven Tools

Paid

A professional level tool focused on digital marketing agencies. With this tool, you can be sure that you are using the most professional web auditing tool available today.

Among other interesting things about the tool compared to other similar ones, is the fact that it informs you of what you have to correct, including content that may be from the point of view of Google Panda.

Referral Ghost Spam Removal Tool

Free

Again, if your Google Analytics is suffering from the Referrer Spam attack, you can find a good solution in this tool. Like the one we pointed out above, this tool connects to your Google Analytics and applies a series of filters to make spam traffic disappear.

Rel Nofollow Checkbox

Free

A simple plugin for WordPress, which basically adds a box when adding links from the WordPress editor, so you can place the Nofollow attribute quickly and comfortably . It has no more mystery, but saves time and work.

Screaming Frog SEO Spider

Free with paid version

One of the best software to identify errors on your website, as well as being able to be used for other aspects of SEO , such as link building (although that requires a little more originality).

The free version may be enough, but if you want to analyze your website in depth and know each and every one of the errors it has, you should get the paid version.

WooRank SEO & Website Analysis

Free

This Chrome extension allows you to know relevant information about any website from your own browser. You just have to press the button on the extension, and it automatically goes to work, conducting an audit and throwing you the most important information.

SEO Friendly Images

Free with paid version

This is a very useful plugin for those websites that started without knowing much about SEO and are currently trying to optimize it. Those websites generally have a lot of poorly optimized images .

You can optimize them one by one, or you can use this plugin to change the ALT texts or titles in bulk.

SEO Monitor

Paid

SEO Monitor is a very useful tool to check your progress in the SEO of a website. You can take the information from Google Analytics and mix it with the information of the keywords for which you are ranking, in order to give you a hand when it comes to ending the “Not Provided”. Without a doubt, a very interesting and useful feature .

SEO Site Checkup

Paid

An ultra-simple tool to perform SEO audits on a website. Includes backlink analysis and reports about SEO On Page and site speed . It’s not the ultimate tool, but it works really well.

SEO Browser

Free with paid version

Basically, it allows you to see your website through the eyes of search engine spiders . It has no more mystery.

SERPMetrics

Paid

This tool allows you to know the situation of your websites in the rankings, but, more importantly, it allows you to know how volatile the position changes have been (in general, not in your particular case), in Google. Thus, you can easily answer the question: “Has everyone had a change in the rankings or just me?”

Site Analyzer

Paid

Another web auditing tool . It is a little expensive. For $ 10 you can have 100 scans of different pages. However, the information it provides is quite useful. However, I do not consider it the best tool for this work.

Site Condor

Paid

One of the most interesting tools to carry out SEO audits. It is a tool that really does the audit in depth , and does not stay only on the surface.

In fact, you are likely to get a little pissed off to see that this tool shows you a lot more errors than you thought you had. However, it also gives you recommendations to solve problems.

Finally, it should be noted that the tool has a very visual way of showing what the link structure of your website is, which will give you useful information to improve your internal linking.

Varvy SEO Tool

Free

Another tool for conducting web audits . The advantage of this tool is that it shows some information about social networks, which is always interesting. It’s not the best, but it’s free, so you can use it if you still don’t think you need a professional tool to perform web audits.

Webbee SEO Spider Tool

Free

This tool is similar to Screaming Frog , but with the advantage of having graphics and some special types of filter to show the information obtained in a more visual way. A good tool to check the health of your SEO On Page.

Website Penalty Indicator

Free

Similar to the one we mentioned earlier about possible Penguin bans. The advantage is that it is free. The disadvantage is that, as I have been able to verify, it does not include all the occasions in which the different animals go out for a walk.

Whitespark

Paid

This is an essential tool if you dedicate yourself to doing Local SEO for clients . You can find a large number of links and mentions from your competitors, and reverse engineer them to receive those same mentions.

Woorank

Paid

One of the best tools to perform On Page analysis of your website , for newbies to the subject. One of the best in the field of web auditing. Of course, the price is somewhat high.

Yoast SEO Plugin

Free with paid version

Probably the most successful SEO plugin. And the reason is simple: It works . It is the SEO plugin that most people use, although, in practice, it does not have much difference compared to All In One SEO Pack. It is the one that I recommend using in your WordPress projects.

Zadroweb SEO Auditor

Free

Another SEO audit tool. It is not by far the best option, but it is free, making it an acceptable opportunity for those who do not want to invest in a professional tool yet.

Tools for Keyword Research

Next, I show you a list of some of the most important tools that you should take into account when doing keyword analysis . As you can see, the world does not end with the Google Keyword Planner … There are many more!

AdWord & SEO Keyword Permutation Generator

Free

If you’re looking for new keywords, try mixing up three different keyword lists, see what happens. That is what this tool does. It will allow you to mix lists of keywords , which you can then check in the Google Planner to see if there are any interesting ones.

Answer The Public

Free

Answer The Public combines Google Autosuggest with the most common questions people ask on Google. In this way, you can get information about the questions that people ask on Google, but related to your keyword.

FAQfox

Free

Basically, what this tool does is scribble the questions that people ask on the websites that you ask. In this way, you will be able to extract a large number of opportunities to create content that people are demanding.

FreshKey

Paid

One of the best tools for keyword analysis. What this tool does is scrape a large number of important websites, such as Amazon, Bing, Ebay, etc. Then it shows you the results. The advantage of the tool is that it is not a monthly Paid, but with a single Paid of € 49 purchases for life.

Google Correlate

Free

This tool, provided by Google, is quite underrated in the SEO world, and it shouldn’t be that way, as it is quite good. Basically, the tool shows you correlations . 

For example, if you enter the keyword “dukan diet”, it will inform you that people who search for that keyword also search for “dukan diet recipes”.

Google Keyword Planner

Free

The basic tool and from where any keyword analysis should start. In addition, this tool allows you to know if the keyword in question is going to bring you benefits because the person doing the search is interested in buying something (for this, you only have to check the columns of “Competition” and “Suggested bid”) .

Google Trends

Free

I recommend that before launching any keyword that you think is good, check if it really is in Google Trends . After all, you don’t want to optimize your website for a keyword that is on its way to dying because it is getting less and less popular.

That is what Google Trends does, inform you of the trend that a keyword has, so you know if, by betting on it, you will go up or down.

Grepwords

Paid

A fairly reasonable tool, which is a bit pricey, but it allows you to get a good amount of keywords that you would not otherwise find. Has a good question scraper.

HitTail

Paid

HitTail basically does two things (and it does them quite well): It shows the keywords that bring you the most traffic (helping you solve the not-provided problem), and it makes you some keyword suggestions that you may find useful .

The truth is that it shows quite interesting keywords, so it is advisable, at least, to test it.

Imforsmb.com’s Bulk Keyword Generator

Free

If you do SEO for companies or local individuals, such as electricians or locksmiths, this tool can be very useful . You just have to tell the tool what profession your client has, and what city they are from, and it quickly shows you a list of keywords that people usually search with those two elements.

Jaaxy

Free with paid version

It is a fairly simple seo tool to use, which focuses on helping you find words related to one you already have . That is, if you enter the keyword “dog food”, it will show you keywords such as “food for a few months old dogs”.

Keyword Combiner

Free

This tool was created for use in AdWords , but it is also very useful for SEO work, so it would be stupid not to use it. Basically, it consists of entering different keywords, and the tool mixes them all to throw you new keywords (remember to evaluate in the Google Planner if they are interesting or not).

Keyword eye

Free with paid version

A good keyword tool that allows you to see all the suggestions in a keyword cloud , where the keywords with the largest size are the ones with the highest volume of searches, and where the color indicates the competition in AdWords.

Keyword Revealer

Free with paid version

A simple tool and without much to highlight about it, except for the visual aspect of its “Keyword Tree”. Thanks to this, you can get more and more keywords, increasingly long tail.

Keyword Snatcher

Payment

This tool is one of the ones that can give you the most ideas. Probably the most. It does this thanks to its scraping of different websites where people usually search.

Or in vain, if you search for a keyword like “paleo diet”, you can get up to 15,000 additional keywords . It is no small thing. The problem is, it doesn’t show you how many people are searching for each keyword, so you’ll have to manually upload the list to Google Planner to extract that information.

Keyword Tool Dominator

Payment

This tool is limited to scraping the “autocomplete” of different websites, such as Google, Youtube, Amazon, Ebay, Bing, etc. In this way, you get a greater number of keywords than using tools that only scrape Google Suggests.

KeywordSpy

Free with paid version

A good keyword analysis tool, but without special features. It works in a similar way to SEMRush: You enter the URL of your site, and it shows you the keywords for which you are ranking, and suggestions. However, SEMRush is better, why are we going to fool ourselves.

KeywordTool.io

Free with paid version

An exceptional tool that scrapes the Google Autocomplete in the best possible way. Without fear of being wrong, we can affirm that it is the best tool doing that job.

Although Google tried to restrict access to its Google Autocomplete, the tool has found a way to solve the problem, and it still works perfectly .

Kwfinder.com

Free with paid version

An alternative to the Google Keyword Planner , much easier to use and with updated information. If you want to have Google information in a more elegant way, and with some additional data for SEO, this tool interests you.

Long Tail Pro

Payment

One of the best known tools for this type of work. Quite easy to use, and it has a most interesting element, which is to apply filters to obtain only those keywords that meet certain characteristics (such as a minimum of monthly searches, or a minimum bid greater than X €).

Power Suggest Pro

Payment

This tool helps you find useful keywords for your business by scraping suggestions from Google or Wikipedia , among other portals. In addition, it has an option that allows you to know what the most common search terms are.

SECockpit

Payment

Probably the best keyword analysis tool on the market. Its operation is quite similar to that of any other tool: You enter a keyword, and it shows you suggestions. But SECockpit can do much more.

Among other things, you can apply filters of different types, it shows you information about the results on Amazon or YouTube for those keywords, it allows you to take advantage of the similar searches that Google shows at the end of the SERPs …

Without a doubt, a much more complete tool than the alternatives , although with a fee.

Seed Keywords

Free

This tool is a bit different from the others. It is based on asking a question, such as: “How would you find a hotel to stay in Barcelona?”, And then automatically asking a large number of people .

After you have collected the answers, Seed Keywords gives you a list that you can export in a .CSV.

SEMRush

Free with paid version

Undoubtedly, one of the best known tools in the world of SEO, and an essential part in the arsenal of any professional in the sector. Not only does it help you do your own Keyword Research, but it also allows you to know the keywords of your competition .

To give you an idea, you can place the website of one of your competitors, and SEMRush will show you all the keywords for which that website is ranking. Endlessly useful.

SEO Book’s Free SEO Tools

Free

This tool has several options that allow you to greatly improve technical SEO and Keyword Research . It is very easy to use, and allows you to get a good amount of additional keywords that you might not be able to find otherwise.

SerpIQ

Payment

An acceptable Keyword Research tool , although, considering that it is paid, I think there are more recommended options . However, its competition analysis deserves special attention, with which you can get an idea of ​​how difficult it will be to position that specific keyword in Google, based on several factors.

SERPStat

Free with paid version

A very interesting tool to do some Brainstorming . It will not show you the monthly searches for each keyword you get, but it will allow you to extract an impressive list that you can later check in the Google Planner.

It also has the option “Questions”, which will allow you to know the questions that people ask about your topic, which can give you a good guide to create content. The questions are in English, but you can adapt them to Spanish .

SimilarWeb

Free with paid version

This tool allows you to obtain a general knowledge about the organic traffic that the competition gets, what keywords it receives, some metrics related to engagement, etc.

In addition, it shows you websites that are similar or that have to do with the website you are analyzing, so that you can further extend your possibilities .

Soovle

Free

A simple but effective tool. Basically, it scribes the suggested searches from a large number of sites, such as Google, Youtube, Amazon or Wikipedia . In this way, you get a lot of additional possibilities that you did not have.

SpyFu

Free with paid version

The SpyFu tool was previously quite bad and buggy, but in recent times, they have made some really positive changes that have made it a very interesting SEO-oriented tool.

Among other interesting options, it will allow you to find those keywords for which your competitors are competing, and it will recommend you attack them or not depending on how similar your authority is with respect to them.

Suggestion Keyword Finder

Free

Another tool for brainstorming . It’s free and it gives you a good list of keywords, so you shouldn’t forget to use it. Even if it only shows you a couple more than those shown by the other tools… it will have been free!

TermExplorer

Payment

TermExplorer is a solid and highly effective tool. It will throw you a huge number of interesting keywords. The problem is that it is paid, and there are some others that are also very good, once you are willing to pay for one of these tools.

UberSuggest

Free

The first tool to scrape Google suggestions . It still works fine, although it is a bit awkward, in my opinion, when it comes to displaying the larger long tails.

Wordstream’s Free Keyword Tools

Free

The tool was originally intended for AdWords, but like most tools created for AdWords, it is also very useful for SEO . I recommend that you use the “Keyword Niche Finder” option, as it returns a good number of keywords that are difficult to find using other programs.

WordTracker

Payment

This tool has its own internal keyword index. Why might this interest you? Basically, because, through this tool, you can get keywords that Google simply does not want to teach you.

In addition, WordTracker shows you the existing competition on the first page of Google for the keyword in question, and has a very interesting option to obtain long-tail information related to a main keyword.

Wordtracker Scout

Free

This is an extension for Google Chrome that will allow you to find keywords from a piece of content on any website. You simply go to a website with written content, press the letter W, and it throws you a host of keyword ideas .

Tools to track rankings

Next, I show you a list of tools with which you can track your positions in the Google rankings , so that you have a constant knowledge of how you are positioning and how your competitors are doing.

Advanced Web Ranking

Payment

An interesting tool that takes some of the most important features of SEMRush and Authority Labs to create a solid tool that gives good results in terms of position tracking and keyword research.

AMZ Tracker

Payment

If you sell products on Amazon, AMZ Tracker is a must-have tool for you. It allows you to know your rankings on the American Amazon website, but also on Amazon websites in other countries.

Of course, it also provides information related to positioning factors within Amazon , such as positive reviews or high resolution images.

Authority Labs

Payment

The simplest and most functional position tracking tool on the market, without losing potential . The cheapest plan allows you to track up to 250 keywords, and has special features for Local SEO.

GeoRanker

Free with paid version

This is a fairly advanced tool to specialize in Local SEO position tracking . As you well know, if you try to find out how you are ranking by “Restaurant Barcelona”, most of the tracking tools are not useful, since you are not interested in searches made from Bilbao, but rather those made from Barcelona.

That is what this tool does. You choose the keyword and the location, and it shows you a report with the positions you are obtaining both in Google’s organic results and in Google Local results.

Microsite Masters

Free with paid version

This is a pretty good tool when it comes to tracking positions on Google . It has an interesting feature, called Scoreboard , and it shows you which pages have had the most movement (both up and down), which gives you an idea of ​​which keywords may be requiring your attention.

Pro Rank Tracker

Free with paid version

One of the most used position tracking tools . It’s powerful and has a good interface, and it also allows you to track hundreds of keywords, as well as organize and categorize them to make it easier to track.

Rank Ranger

Payment

A good tool to track positions in Google , which additionally has tools to carry out On-Page audits, keyword analysis and competitor analysis. Nothing bad.

SeoBox

Payment

It is a relatively new tool but one that is showing great effectiveness and tremendous ease of use to track positions and also allows geolocation of the location, although it requires an initial investment to buy the module or seobox machine, I think it is worth it. they are adding other functionalities little by little.

Rival IQ

Payment

Rival IQ shows your presence in terms of SEO and Social Media in relation to your competitors. It will allow you to know if your competition is having more mentions on social networks, if you are ranking behind in any keyword, etc.

Search Latte

Free

The best way to know how you are positioning in search engines in other countries. You do n’t need to have proxies or VPNs . Simply, you enter the keyword that interests you, and select the country from the list of more than 150 that the web offers you.

SEO Rank Monitor

Payment

This tool allows you to track your positions in relation to those of your competitors. In this way, you will not only be able to have your keywords controlled, but you will also be able to see if there is a competitor that can dispute it. It also works on Youtube.

SERanking

Payment

SERanking is a fairly high-quality tool that allows you to control your rankings and also offers you some related keywords that could be good for you. It also has a functionality to perform an audit of your website, although in the section dedicated to this we have offered higher quality alternatives.

Serpfox

Free with paid version

It does what it promises. It is a Rank Tracker with no other aspirations than to tell you where the keyword that interests you is . Nothing else.

SERPs.com

Payment

This tool is a bit more professional than the alternatives , and is geared towards businesses. In addition, the tracking tool is accompanied by a Keyword Research tool, with which it complements quite well.

It has an interesting feature to do A / B Tests. For example, you can take a page positioning for a specific keyword, change the title or some other SEO On Page feature and, after a week or a month, see how the position has changed.

Sistrix

Payment

This is another tool for companies that allows you to control rankings. However, it does provide some other valuable information , such as social signals, backlinks, anchor texts, etc.

The option “Keyword Opportunities” also allows you to know a whole list of keywords for which your competition is competing, but you are not yet.

WebCEO

Payment

This tool is very good to control your rankings, but not only. It also has other features , such as analyzing the technical aspects of your website, performing keyword analysis, and other interesting aspects for SEO.

Wincher

Free with paid version

Especially recommended for tight budgets. The free version will allow you little more than to know how the tool works , but for just $ 8 a month you can get some pretty powerful services, so keep that in mind.

WordTail

Payment

Wordtail is a good tool to track your rankings, with quite professional features, such as in-depth reports, the ability to group and categorize keywords, competitor analysis, etc.

Tools to optimize content

Here I show you a list of tools with which you can optimize your content , so that they are much better adapted to the environment in which you are going to compete (or, simply, so that you are inspired and create high quality content).

BuzzSumo

Free with paid version

This tool has a short life in relation to the others on the list, but, in the short time it has been with us, it has become something basic in our arsenal. And no wonder, it is the best tool to find the best content.

It has a large number of functionalities, even in its free version, so you should pay close attention to it and put it to good use, especially if you are one of those who are looking for links by creating excellent content.

Can I Rank

Free with paid version

This tool answers the question “Can I rank this keyword?”. Basically, it works by comparing your website with the website that is in the first position when ranking for a specific keyword.

Keys4Up

Free

As you well know, adding LSI keywords to your content can give you a tremendous boost in rankings. The question here is: What LSI Keywords do I use? The tool gives you the answer, and not only in relation to “similar keywords”, but, to a certain extent, it is able to identify what the keyword is about , and gives you related ideas, even if they do not start from the same word key. A very interesting tool, and free.

LSIGraph

Free

Similar to the previous one, but without the ability to “understand” the word you are introducing. In any case, it is a very interesting tool to fatten up your current content with LSI Keywords.

MarketMuse

Payment

A good content analysis tool . Basically, what the tool does is compare the content of your website with similar content on other websites, and it alerts you if your competition is mentioning a keyword that you are not.

In this way, you can add related keywords to your content, and compete in a better way with enemy websites.

nTopic

Free with paid version

This tool is dedicated to tracking the content you have published and making recommendations and suggestions to make your articles more friendly in the eyes of Google. It has a plugin for WordPress to make all the work easier .

Onpage.org

Free with paid version

A very interesting tool to optimize the technical aspects of your SEO On Page, but especially of your content . It is of German manufacture, so it deserves special attention.

Among its most interesting features is its ability to identify related keywords that the competition uses regularly when treating your main keyword, and that you do not use in the same way.

Scribe by Copyblogger

Payment

A very interesting tool that combines SEO in old school content and SEO in new school content . Fundamentally, what this tool does is show you to what extent a content is optimized in the eyes of Google, but also how much it is in the eyes of users.

SEO Plugin By Squirrly

Free with paid version

This plugin for WordPress will allow you to know in a simple and fast way if your content is optimized for Google or not . In addition, the plugin has a Keyword Research tool that is integrated into the WordPress editor itself, which is useful.

SEOptimer

Free

This tool does not have much mystery. Basically, it analyzes your content to see if it is correctly optimized for SEO , and it tells you the result in a simple and comfortable way to read. Basic, but functional.

SEO only

Payment

Only SEO analyzes your website in depth, from the point of view of technical aspects, content, keywords … In short, an all-in-one tool that places a little more emphasis on content analysis.

TrendSpottr

Payment

This tool shows you those contents that are hitting Twitter , so that you can take advantage of that pull by creating related content to get good traction. Especially dedicated to newsjacking addicts.

Upcity

Payment

This tool is, on the one hand, a tool, and, on the other hand, an online marketing course, so it should be taken into account, if only for that .

Fortunately, the advantages of this tool do not end there. The main thing about this tool is that it is the best tool for small businesses looking to do SEO themselves, since it not only shows errors, but also gives information about how to correct them very comfortably.

Backlink analysis tools

Finally, we show you some tools to analyze backlinks , so that you can try different options and choose the one that is most useful for your objectives. Some have special features, but all of them have backlink analysis as a fundamental feature.

Ahrefs

Free with paid version

Without a doubt, the most powerful tool in this market . None comes close, but not even close. In addition, it has a large number of functionalities and is updated daily, so you will never go wrong with it.

If you want a quality tool to analyze links, use Ahrefs, even if it is expensive. It is true that it has a small free version, but if you want to get all the juice and enjoy it well, you have to go to the checkout.

It is one of the tools that I like the most for studying the incoming links of a website.

CognitiveSEO

Payment

A very interesting tool, which focuses, above all, on the analysis of links, and which has the option “Unnatural Link Detection”, which will allow you to eliminate those risky links that could lead to a penalty.

Kerboo

Payment

A fairly complete tool for those SEOs that already have more professional characteristics . It has several additional functionalities, in addition to link analysis, but it is specially designed for the latter (in fact, it has a very good option to detect dangerous links).

Link Research Tools

Payment

A good inbound link analysis tool, which also has some options to find possibilities to create new links (although it focuses on the former, fundamentally).

Like so many other similar tools, Link Research Tools has a very simple option to identify dangerous links.

Majestic SEO

Free with paid version

One of the best options when it comes to backlink analysis . If Ahrefs did not exist, you would have to use this other option, as it is probably the second best on the market.

In addition, it provides important metrics, such as TrustFlow or CitationFlow . It also has the option “Clique Hunter”, which shows you websites that usually link to your competitors, but not to you. That way, you can find link building opportunities.

Backlinks Monitor

Payment

An intuitive tool that allows you to keep a good control of all the new links obtained, as well as some other relevant data . It also keeps you informed of when your competitors receive a new link. And, in addition, its interface is one of the cleanest there is.

Mozbar

Free with paid version

An extension for Chrome and Firefox that shows the Page Authority and the Domain Authority in a simple and comfortable way. In addition, it also shows you that information in the Google SERPs, which is very convenient.

Open Link Profiler

Free with paid version

A fairly powerful tool when it comes to backlink analysis and reverse engineering when analyzing the competition.

It is not as powerful and massive a tool as Ahrefs or MajesticSEO , but it does have some interesting functionalities. For starters, its free version is the best option for backlink analysis, which is already a point in its favor.

Of course, the payment tool has several additional features that make it a good option. The “Hub Finder” option is similar to Majestic SEO’s “Clique Hunter” functionality.

Open Site Explorer

Free with paid version

One of the best known tools for analyzing links, but only because it is from Moz. In my opinion, there are many other better tools than this, and if we compare it with Ahrefs, we don’t even talk.

SEO PowerSuite

Free with paid version

A good suite of tools for SEO , such as keyword analysis, website audit , etc. However, the most notable tool in the suite is the backlink analysis tool.

SEO Tools for Excel

Free with paid version

A tool that provides a huge amount of information about the technical aspects of a website, and a good report of its incoming links … in Excel format . If you are one of those who enjoy spreadsheets, this tool is for you.

SEO Weather’s Bulk Metrics Checker

Free

This tool has little mystery. Simply, you put a list of URLs in the text box, press the button, and it takes care of throwing you the PA and DA of said links . Very useful for analyzing lists that would otherwise take days to extract PA and DA.

SEOGadget for Excel

Free

Another simple tool. It is based on taking the information and data from Moz and Majestic, and exporting it quickly and easily to an Excel sheet , so that, later, you can use it as you deem appropriate.

SEOQuake

Free

A simple tool that works as a Toolbar for Firefox and Chrome , and that will allow you to know important SEO metrics of any website you visit. Similar to Mozbar (and also has an overlay for SERPs).

ShareMetric

Payment

This tool gives you a large amount of information quickly about social interactions, links, and Google positions of a specific web page.

Of course, you need the SEMRush or Moz API to get the information of the backlinks and keywords.

URL Profiler

Payment

The best tool to extract as much data as you want from a large list of URLs. Where other tools take hours, this tool solves the problem in a few minutes (and also yields more information than the others).

WebMeUp Backlinks Tool

Free with paid version

A tool that stands out for having a link index of almost a billion . However, despite that, it does not manage to compete with the big players in the sector, and, in our opinion, it is missing some additional functionalities.

As you can see, I have dedicated myself to creating not the best list of SEO tools that currently exist in Spanish, but possibly one of the most extensive.

I do not think it is necessary to try them all, but, of course, it is convenient to know that they exist, in case one begins to give you problems, to know the alternative. 

In the end if you work on this SEO you will focus on 4 or 5 in your day to day, and some more for special cases, such as penalties or migrations, but there each one will have their favorites.

I hope this compilation of seo tools has been useful for you  and, if you think that this content can help someone you know, please share it on social networks … The truth is that it has your job to compile a list like this! !