Now that you know what digital marketing is and how you can implement it in your company, it is time to know what are the main digital marketing strategies that exist and how you can implement them in your company.
Knowing and understanding the concept of each of the digital marketing strategies will allow you to decide which ones you should implement to achieve your business objectives.
Does it make sense right? Let’s see below which ones they are:
1. Content marketing
This marketing strategy is focused on creating and distributing valuable content to attract a target audience .
It should be clarified that by referring to valuable content, it is about sharing information that helps our target audience to educate themselves about their problem and their various solutions so that they later decide to buy.
You can also use a content strategy to position yourself as a leader in your industry, generate traffic to your website, etc. Thanks to platforms like Google, YouTube and social networks, people can find your content and thus discover your company .
This means that if you want to apply content marketing in your digital marketing strategy, you must carry out all the planning of the content strategy thinking first of your client and what they are looking for on the internet.
2. Search engine marketing
The search engine marketing or marketing for search engines Shem is a digital marketing strategies used by many companies to position themselves immediately in search engines like Google, Yahoo, Bing, etc and attract the target audience through strategies PPC (Pay per click).Most of the search engines offer their marketing services based on Pay Per Click PPC, for example:
- Google Ads
- Bing Ads
- Yahoo Ads
- Among others
One of the advantages of marketing for search engines or SEM is that your company begins to appear in the first search results from day one, and you only spend your budget for each click you receive, which allows you to have control of your advertising investment.
One recommendation is that you should not depend only on this type of digital marketing strategies to position yourself, the day you no longer invest in pay-per-click campaigns in search engines, your traffic disappears and you have no more results.
A good strategy would combine SEM search engine marketing and a SEO search engine ranking strategy.
3. SEO Strategy (Search Engine Optimization)
Search Engine Optimization or in Spanish, search engine optimization is a strategy that consists of optimizing your website so that search engines crawl your site and position it in the first places to be found by your potential customers.
SEO is divided into two large groups:
- SEO On-Page (within your site)
- SEO Off-Page (off-site)
SEO is one of the digital marketing strategies that has had the most changes in recent years. We just have to look at the large number of updates there have been to Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently.
Now with SEO, what Matt Cutts himself describes as “Search Experience Optimization” or what is the same, “user focus” is being pursued.
The objective of SEO is to ranking your website in the first results of the search engines to receive a large number of visits to your website without paying for them (it’s like having your own house, you don’t pay rent).
Although there are thousands of factors that a search engine takes into account to position your website, it can be said that the most important are: authority and relevance.
4. Inbound Marketing
Inbound is a modern marketing strategy that combines different online marketing tactics to attract, engage and delight customers.
It is based on the production of valuable content for users in order to attract their attention and attract them, converting them into contacts in a database . And through automation guides and matures them through the purchase process to convert them into customers.
Taking the above into account, inbound marketing manages to create a pleasant experience for each person who approaches your brand . This means that it not only benefits the marketing area, but also the sales and customer service team.
Inbound marketing is developed through 4 stages in its entire process:
- Attract with relevant information.
- Convert those who visit your content into contacts.
- Close sales and get customers.
- Delight your customers and build loyalty to the brand.
To develop the methodology, the 5 pillars of inbound marketing must be considered , those essential elements for everything to work.
- The buyer persona.
- The buyer’s journey.
- Content marketing.
- Marketing automation.
- Analyze and optimize the results .
5. Marketing automation
Manage social networks, attract more visits to your blog, convert them into contacts, make email marketing campaigns, qualify contacts, send them to a sales team, etc … These are just some of the tasks for which a Marketing team is responsible. And there are many, right?
Well, technological advances have given rise to a new concept called marketing automation or marketing automation.
This is nothing more than the use of computer software to automate various actions in digital marketing .
That said, companies can be more efficient, effective, and productive when carrying out their digital marketing strategies .
The automation Marketing in conjunction with the strategy of Inbound Marketing helps you act personalized and scalable with people who interact with your company in various online channels.
6. Email marketing
Email marketing is a communication strategy that uses email to establish a direct relationship with each prospect or customer within a database.
We can consider it as an integral strategy for your brand, because through it you not only acquire clients.
You can also automate support team functions, and develop loyalty programs . Of course, to implement it you will need a platform that allows the sending of email campaigns.
An email marketing strategy like any other requires proper planning, execution and measurement. In this way you can have results.
7. Marketing in social networks
This type of marketing refers to all the strategies that you can carry out through social networks in order to promote your brand . Social media marketing can have different objectives and is a means to be closer to your audience.
However, the approach of social media marketing is to build communities around your brand and spread your message so that it is shared and virialized.
Some social networks in which you can develop your social media strategies are: facebook, Instagram, Twitter, Linkedin, Snapchat, etc.
8. Affiliate Marketing
Affiliate or affiliate marketing is one of the main types of digital marketing that is based on results.
Affiliates are responsible for promoting advertisers or companies through different strategies. In return, affiliates receive a commission or payment when an action is performed: click on a banner, a registration, a purchase, etc.
Affiliate marketing has 3 actors:
The affiliate promotes the advertiser through its website, newsletters, social media profiles, etc.
The Advertiser provides the affiliate with the necessary promotional tools, and pays it per click (CPC) or more commonly for referred sales (CPA).
The customer is the one who finally makes the purchase (or any type of action defined as a goal) on the advertiser’s website, after being referred by the affiliate.
9. Influencer Marketing
Influencer or influencer marketing is another type of digital marketing that consists of achieving a series of collaborative links between brands and companies and those people with great visibility and prominence on the internet, known as ” influencers “.
With the rise and growth of social networks, the appearance of people has been generated, which in traditional media would be more or less the equivalent of famous people or celebrities . These characters have become references for a large number of Internet users.
These celebrities of social networks are very valuable for brands, since a photo or video making use of an article of the brand, can influence the acceptance of said product to its audience and therefore increase sales as the foam.
10. Permission Marketing
This type of marketing was coined by Seth Godin more than 12 years ago in his book “Permission Marketing . ” It basically consists of a relationship that we can maintain with users based on the “permissions” they give us to send communications.
The legal framework of this type of marketing was changed in 2018 by the new RGPD (General Data Protection Regulation) where the user has control over their data and allows or not to receive communications from a company.
Permission Marketing must be:
- Advance: Your contacts expect to receive your communications
- Personal: Your content responds to people’s needs
- Relevant: The message is related to topics of high interest to your audience
This is not to say that permission marketing is easy to implement. Getting your audience’s permission to receive your communications is a worthwhile endeavor. good results require effort, tactics, and investment.
11. Conversational marketing
As its name indicates, this marketing strategy seeks that customers, both current and potential, speak positively about your products or services on behalf of the brand.
This way of marketing is not only intended to sell a product, but to create a unique and valuable experience for customers, in this way, they will believe that it is worth recommending your brand and products to other people.
Now that you know and understand the concept and operation of the main types of marketing, you are able to implement whatever you consider for your strategies.
Deciding which one or which to implement will depend on the business objective and the budget you have. Only then, you can develop your strategies in the best way to have the expected results.
