How Your Web Design Affects Your SEO

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SEO has many hidden factors, it is not all just great content and outreach for backlinks.

One of the most overlooked is the relationship between web design and SEO.

If you are not on top of things, you will find yourself waking up to a Google penalty.

Instead of just hoping, take a page from our book. If you want to understand the relationship between design and your SEO then you have come to the right place. Read on and we will split it so you can avoid fines in the future.

What factors take design into account?

The main focus for most people who engage in SEO is through on and off page SEO. The former takes the form of the content you have attached  to the site while the latter mainly consists of link building efforts.

The third factor is called  technical SEO. The factors include things like being mobile friendly, having a fast website, and various analytical factors.

This can be divided into two categories: analysis of user experience and true technical factors.

UX Analytics

One of the main SEO factors that Google takes into account is the “bounce rate” of your website , A jump occurs when someone brings your page and then leaves immediately.

Chances are good that you recently clicked on a result and the website that appeared was so cluttered that you did not even bother. reach design is one of the biggest trust factors behind a website. As surveyed 94% of people who distrust a website said that web design was a primary driver behind that decision.

A bad website probably also has a low “time-on-site” measurement. Google keeps track of how long people are browsing your website and their SEO analytics.

Building a great user experience can be time consuming, but it will pay off with a higher ranking. The most important ingredient for creating that experience is a heavy Fokje on the design of your site.

Technical factors

There are other obstacles to overcome.

For example, infinite scroll is currently a common element of design , many users’re sure, they do not need to the next page, click in order to get more information.

It also breaks away from the traditional website structure, which immediately raises a red flag with Google. Add in that your keywords are all grouped on one page instead of scattered and it is a loser if you do not structure it carefully.

Fancy design looks great, but it can also increase load times.

Studies show that a charging period of three seconds allows you to increase bounce rate by 32% , Six seconds charging will more than double the number of people leaving immediately. Actual loading speed is another factor taken in by Google, so you will probably take a double hit when you overload the site.

Other bugs do not include proper use of title as subhead tags , not optimizing your meta descriptions, and using too much foreign coding.

Design balance for SEO purposes

The biggest hit that most websites take over design is producing a bad user experience.

Google’s bottom line is not about you, it’s about the people entering the searches.

SEO has come a long way since the beginning. Keyword stuffing and strange tactics to hide things were once the way to go to rank. Then configure networks of links through shady means. Google has been constantly working to eradicate this tactic and has made some progress.

The goal has always been the same for Google: they want searchers to find exactly what they are looking for.

Your web design should focus on creating the best user experience possible, as well as the cost.

Clean design

Information overload is a serious problem for websites. Usually it comes from the webmaster who decides to jam in too many ads on one page.

People avoid making their websites look clean and an abundance of banner ads and other advertisements can drive people away quickly.

Avoid pop-ups as much as possible. They have a nasty reputation among web users and anything more than a simple opt- in form for your email list will hurt you in the long run.

Look at each element you add to your careful design for best results. Think of yourself as a potential user who wants information or a product and see how your site feels.

A simpler design can also make it easier to unify the aesthetics of your brand , Although not directly SEO related, brand recognition is a major marketing factor and it all connects together business cards , floors, and the site itself just makes you recognizable.

Stay mobile friendly

In the old days, when smartphones first came on the market, you had to zoom in to read basically everything on a web page. Those who want to optimize for mobile have essentially had to run two different sites.

That’s not the case anymore. Most web design platforms create automated site creation that display well on mobile platforms.

If you are unsure, check on your phone or tablet. If the screen is difficult to read when opening the page, it’s time to get things updated to a modern standard .

Site architecture

The architecture of your site can make it easier or harder for search engine crawlers to find out what’s going on.

Google  loves websites that are well structured in their URLs and internal links.

Different SEO experts swear by different designs, but most people will find that a  pillar-and-cluster architecture is the most effective and easy to implement.

Avoid excessive scripts

Both HTML and CSS are often used for the front end of web pages. custom code can add a bit of flair that your theme or base layout did not have in the first place.

Encoding can also take too long to load if you have too much of a line. If you are not an encoder, then you can just skip custom scripting completely 

When designing your web outsourcing, make sure that your programmer can optimize scripts for performance standards. A quick and dirty task can add seconds to load time and hurt the end user experience.

Graphic design elements

If you’ve been on the Internet in the late 1990’s and early 2000’s, you probably remember the stream of .gifs, bad Flash work and horrible backgrounds regularly used on free hosting services like GeoCities and Angelfire.

In those days, “fancy” fonts were also quite common.

That Papyrus script in your headlines can make you look great, but it’s also so devastating that Ryan Gosling’s a Saturday Night Live sketch about it.

You want to avoid certain design elements that make people automatically trust your website.

GIFs, structured backgrounds and other elements can combine to make a page cheap and, at full power, unreliable. You can do better than pixelated art and rotating skulls, even with free software .

If you are lost from this factor then you may need to hire someone , Graphics design is a specific skill set and not everyone has it in them.

View your page

It pays to regularly check your website design elements. Times change and web graphic design changes with it, so you may also need to update every few years to keep up with the latest trends in reach design .

If you have the resources available, there’s an even better way than to look at it yourself.

Try to let other people go to your page and tell you what they think of the design , Make family members or others who might be inclined to just tell you what you want to hear.

One of our favorite ways to do this is to extend a survey to existing readers who request an anonymous review of the site.

There are some technical factors involved when it comes to design and SEO, but you usually try to keep up with the metrics that Google ranks important .

People have stumbled across multiple pages, or at least not leaving the page immediately will greatly increase your rankings. Design your site to create a great user experience and you’re on the right track.

Ready to learn about web design and SEO?

When it comes down to it, web design and SEO are intensely intertwined. It is not necessarily the coding of the site that brings you down, but rather a lack of focus on user experience.

Bringing a website to life while dealing with the limitations of SEO can be a bit daunting, but sharpening things up is extremely easy.

We think you are ready to reach the great times. If you are looking for more tips and tricks, check out our blog and learn more seo tips and tricks to help your design reach new heights.

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