The techniques that are executed outside of your web page, to optimize it and improve its positioning in web search engines, is known as off page SEO. The impact of this type of SEO is indisputable at the search engine level, so in this step-by-step guide I tell you how to do off-page SEO like a pro.
SEO off page is a set of optimization techniques for the positioning of a web page, applied outside the web page itself , to improve the performance of a web page and make it lead the positions, on the results page, of the search engines that there is today. It is not a fad that we SEO professionals have invented!
In fact, any traditional SEO plan within the web (SEO on page) will not have as much force or will leave real and permanent results, if it is not combined with the actions of SEO off page.
Yes, in a few words I am telling you that the success of your online company will depend on the typical maneuvers that you do internally on your website, in addition to a lot of techniques that must be performed outside of it.
No web positioning strategy, applying the SEO optimization of the web page (SEO on page), will give complete and permanent results, if it is not combined with an off page SEO strategy.
It is like that where the physical does not matter, but the interior … well, that story suits us very well for the less graceful but, in the harsh jungle of the online world, in which we have to compete with a multitude of companies to position our page web, it matters both the inside and the outside .
Do you dare to do SEO off page yourself? But how do you do free SEO yourself? With this step-by-step guide I will teach you how to do it like a pro.
But, if you don’t have enough time to do it, you can rely on our services as an SEO and web positioning agency so that, in record time, you can get your business to appear in web search engines, such as Google. We can do a lot for your company! I’ll tell you what it is about.
Let’s start with the basics: what is SEO?
SEO is what you and anyone with an online business need to reach the top of Google. It is the way we communicate with search engines.
It is a set of techniques that SEO professionals carry out to a website to ensure that it is indexed , correctly, in search engines, such as Google or Bing, which means that the website is optimized and works perfectly.
SEO is a set of techniques whose objective is that a certain web page is recognized by web search engines (indexed), such as Google or Bing, and occupies the first positions in the results lists against certain searches of the users.
If you want to see it more simply: SEO is the way we communicate with search engines . They do not understand any language other than SEO language and therefore, those who do not speak that language perfectly, will soon be far from the first places of the results pages (SERP) of Google and other search engines.
SEO is a way to send the right signals to the search engine and make it understand the content of a web page, classify it and position it, which is crucial for a business to take off, get more conversions and improve the authority of your brand.
What is SEO off page?
Off-page SEO is all SEO actions that are used outside of the web with the aim of improving your ranking in search engines; it is anything that is done externally to increase the authority of a website.
Off page SEO is a set of techniques for optimizing a web page for search engines (SEO), applied outside the web page itself (off page), with the aim of improving its authority and its positioning in the web search engines like Google.
And well, it is not only about building backlinks or inbound links, but also about all the promotions and references that are made of your website, even if this does not include a link as such.
There are many ways to improve your online presence through pages outside of your website, and this is part of doing off-page SEO.
What are the benefits of off page SEO?
If you wonder why to do SEO , I assure you that off-page SEO can make a difference. Nowadays, when everyone talks about SEO on page, the SEO optimization applied on the website itself, it is essential to be able to highlight the advantages of doing SEO outside of it.
If two or more similar web pages, within the same niche, have good SEO optimization (SEO on page), which of these two will appear first in web search engines? That will be decided by the off page SEO!
This type of SEO speaks to the search engine and tells it that your website has higher quality content, as it is endorsed and recommended by all those third-party pages that link you , by the mentions in social networks, by the forums where you participate, etc. In response to this, search engines will elevate your website’s position in their results list, above your competition.
It works that simple! In short, you have to worry about what others think of you, as this is key to White Hat SEO and to gain the trust of Google.
With off page SEO, it’s all benefits for website owners!
The first thing that off-page SEO does for you is to improve your ranking , which means that you will gain more traffic , and therefore you have a better chance of conversions .
In addition, your exposure will increase, making more people can link to you and you can be more popular on social networks .
As if this was not enough, Google will also leave you a better page rank or PageRank. In short, my friend, you will be falling in love with the greatest seeker on the planet!
Strategies for doing off page SEO like a pro
Build links (Linkbuilding), key to off page SEO!
The Linkbuilding , or building inbound links, is the method par excellence SEO off page . It is the method that everyone knows, but that does not mean that everyone knows how to take advantage of it in the right way.
There are many ways to earn links to your website, but the only one that Google supports, and that is worth it, is by going the long way and not using Black Hat SEO techniques which, far from improving your ranking, will ruin your relationship with Google forever!
The Linkbuilding in SEO off page are all those links that you get, towards your web page, because the owners of other web pages consider your content interesting, useful and authoritative.
Achieving this takes time , but that’s why we are talking about how to do SEO off page, right? Precisely to learn how to do it naturally and honestly.
Guide off-page SEO to increase the authority of your domain
We all want to be among the first results published by Google, right? But this is not achieved from nothing, but it has to be forged, and listen well, I said forge it, not force it!
Google establishes a series of parameters that a website must evaluate and consider if it wants to obtain a high value in domain authority. This is measured from 1 to 100, and the higher its value, the better your position in their results lists.
To get a good value of domain authority, you must guarantee to the search engine that your website is technically functional , which means that it has a good history of the (domain) name, has its 404 pages ordered or personalized and has gained a certain number of links starters, among other things. All these aspects are channeled through SEO, both within the page and ‘off page’.
Comment on specialized Blogs
It is no secret to anyone that Google is fed up with the indiscriminate use of links in blog comments . That is a reality and, like the search giant, I think we should stop this bad practice now.
However, it is not about stopping commenting or ignoring that blog comments can effectively do off-page SEO, but about commenting on the right site and with the right audience .
What I’m saying is that if your niche is the sale of sporting goods, you have nothing to do commenting on kitchen articles blogs, for example, just to leave a link to your website. In that case, doing so will tell Google that you don’t mind giving it the true information and will cause the few who click on it to run off your website, as it is irrelevant to their liking, thus increasing your bounce rate and “Killing” your SEO.
You must be subtle to apply this strategy and it is best that you leave comments that are helpful to the public, that help them resolve any doubts and that make them want to know more about you, not hate you.
Once you have provided them with help information, if you could leave them a link to expand the information so that they can know your website.
Contribute to forums in your niche
Participating in forums is one of the off-page SEO techniques that can give you the best benefits, and in the short term. Forums are created left and right and you could start one yourself or locate existing ones that relate to your niche.
Take advantage of them to leave helpful comments about products, give away tips, suggest solutions and share all kinds of information that is of interest in the area in which you operate.
Your experience and good faith in helping them can lead to a lot of traffic to your website, links, comments, and conversions, so your authority will increase and trust me, Google will know!
Participate in question and answer sites
Some famous platforms, like Quora or Yahoo Answers, are great for naturally earning links .
On these sites, people enter to get help on a topic, so take the opportunity to give them the necessary answers and share content from your website that is useful to them.
The more useful your contributions are, the greater the authority you will gain on the platform and, when you least imagine it, you will enjoy their trust in your niche . The rest will be due to a domino effect!
Write product reviews or testimonials
A clever way to earn backlinks is that on your blog you write reviews or testimonials about products related to your niche , but that are from third parties, because this way these third pages will profit by linking you, and you, without even having to ask!
Simply put, you are persuading them to mention or link to you by writing positive (but not untrue) things about them. This is called making friends through off-page SEO.
Discover influencer marketing
Influencers or bloggers are your ally if you want to aggressively do SEO off page, as they draw crowds and enjoy thousands and millions of followers on their blogs and social networks, which will make you gain popularity and improve your domain authority , when get them to link to you.
There are many ways to reach an agreement with an influencer in your niche, whether it is paid or not, so research who or who could be part of your team and start building a relationship of value with them.
The marketing of influence is a strategy that leaves good results in the short and medium term, the same as the meme marketing , so do not ignore it .
Post articles as a guest on other Blogs
Publishing guest posts or guest articles is a great strategy, even today when influencer marketing or social marketing seems like a boom.
Creating useful content on a blog that enjoys authority and attracts a lot of traffic can help you get valuable links to your website, as well as invite third parties to write on your blog. The strategy is a Win-Win weapon, as it works in both directions, bringing results to both.
Get all the links you can from .edu pages
Sharing your content with some universities and colleges can help you gain many important links from their pages (many with .edu web domains), which Google values so much.
You can check which programs, courses or workshops are linked to your niche or company and donate material from your website that is useful to students and teachers so that they can publish them on their website. This will be of great help for your off page SEO plan.
Give appointments and interviews
This is another strategy that works in reverse.
If you get appointments and interviews where you can share your knowledge and your experience in your niche , you can get many valuable links to your website, as well as by inviting others to do the same on your Blog, it creates a link that can greatly benefit to both parties.
Give the importance that local SEO deserves
Being in local searches is positive for your off page SEO.
Now more than ever, anyone who wants to rank high on the search engine results list should do their best with their local SEO , as mobile searches are the trend of the moment and let me shout it out: they won’t stop!
Google highly values that you take care of the local SEO of your business, so include it in your off-page optimization plan and you will start to see how your ranking improves in their results lists.
Check and get broken links on third party sites
Start a witch hunt for broken links, such as from your competitor’s web pages, on third-party web pages. Obviously, it goes without saying that those ‘third parties’ have to be people relevant to your niche.
When you have gotten a good amount of broken links, contact the owners of these web pages, to tell them that they are linking to a website that no longer exists, and you can suggest that they can link to your content instead of those broken links.
You have to be very obtuse not to accept an offer like this, as Google hates dead links and overuse of pages not found.
This common SEO Growth Hacking technique and doing the work for them can help you gain their trust with your website and get links to it, so don’t doubt the effectiveness of this strategy.
Share your content on social media
Social media has the power! Each social platform is unique and has unique user groups, so you must be insightful to take advantage of the benefits of them and make them improve your brand .
The more your content is shared on social networks, the better your position in the search engine results lists and the more links you will get.
Of course, you have to take time to determine the types of content that best suit the social network you are going to use, since it is not the same to write a series of comments on Twitter than to do it on Instagram, where everything is more visual and where The images are what steal the Show.
Take advantage of opportunities such as SEO for YouTube to vitalize content and conquer Google and post quality information in Facebook groups, for example.
Use social bookmarks
Social bookmarking or Social Bookmarking are a good way to persuade the audience to go to your content, but it requires a lot of creativity to achieve it .
There are several platforms that allow you to create custom social bookmarking, so there’s nothing stopping you and be as resourceful as possible. This is a strategy to show your audience those contents that might interest them and the best thing is that they will always be at hand to be opened.
Register in link directories
Link directories are a good way to get relevant links, only this can be considered a medium and long-term strategy, but it is very effective to obtain quality links and without falling into the dishonest techniques of Black Hat SEO.
Submit your articles to a directory
Directories are very helpful to gain links, so send as many posts as you can to the directories of your choice, being bold to select an appropriate category for each article and creating an attractive title that captures the attention of readers and leaves them wanting wanting to know more.
Some platforms leading directories are Thefreelibrary , Ezinearticles , Hubpages or Magportal . Keep an eye on them and start getting inbound links to your website as soon as possible.
Upload your videos according to your off page SEO strategy
There are many platforms for uploading videos and circulating content.
You will only have to focus on creating interesting, quality videos that attract the attention of your audience so that they share it and links to your website as an author .
Some sites where you can upload your videos are obviously YouTube , the most famous video network on the planet, but there are also Vimeo , Ustream.tv , Dailymotion , Metacafe , Vine and Hulu .
Share images, as many as you can!
Images are ruling internet marketing and if you want to be at the top of search engines like Google, you have to work hard to create your own images and share them.
I always emphasize that you have to optimize SEO for images to take advantage of it and to take care of the images that are added to a content, since they must supplement it, not be there just as an ornament.
Creating your own images, and not using the hackneyed images from the free galleries, which everyone has already seen a million times, will be positive when it comes to doing off-page SEO. People will want to share it by linking to your website as the author of it .
I recommend that you upload your images to platforms such as Tumblr , Shutterfly , Fotolog , Flickr , Picasa , Imgur , Deviantart and, of course, applying the same tips that I recommend for SEO on Instagram , the king of photos today and with great importance in the SEO strategies of many companies.
Create great infographics and share them
I love infographics! These allow us to be very creative, they let you incorporate the information you want in a strategic way, they appeal to the public, they are punctual, they carry images, well, perfect!
They are like a fabulous sketch waiting for you to give it the direction and color you want. Why not take advantage of them? Social networks are loaded with them!
So create all the infographics you want and send them to sites like Infographicsarchive , Infographiclove , Visual.ly , Reddit , Nerdgraph or Submitinfographics , because there you can earn many links to your website .
Just as sharing images, videos, content and infographics is important to get valuable links to your website, documents also do their thing in this.
Of course, you must create documents of authentic value , which are useful and provide interesting data about your niche because, if not, no one will waste time on them or it will be shared on their web pages or social networks.
Also, you must upload them in PDF or PPT format to be able to upload them to platforms such as Slideshare , Calameo , Free.Yudu , Scribd or Issuu , for example.
Newsletters are a very practical way to interact with your audience, so I recommend planning them carefully.
In them, you can include links to some of your latest publications , you can leave interesting tips about your business, announce a promotion, anyway. You can make any important information about your company known through the newsletters, only you should not abuse them, otherwise no one will take them seriously.
And the most important thing about off-page SEO: create high-quality content
It is useless to put into practice all the strategies that I have left you so far, if your content is empty, of little use and of poor quality.
Google has improved a lot in recent years to detect the junk content that abounds in the network, so you must keep up with these new times and give priority to content.
A lot of SEO On Page and SEO off page strategies are useless when your website has thin content , the content of little value that Google reproaches.
Content is king, so treat it as it deserves and you will see that your audience will be pleased, and therefore your ranking will skyrocket in search engines.
Conclusion: do good SEO off page and conquer Google!
Doing off-page SEO is not just about getting links to your website at whatever cost.
I hope that with each strategy that I have shown you in this post, you have expanded your mind and understood that a good online presence, through high-quality content, can do for you in a short time, what perhaps you have been trying to channel for years, but without good fruits.
This type of SEO requires dedication and is not suitable for the impatient, so I recommend doing your job and waiting for the search engines to do theirs; When you least imagine it, you’ll be at the top of the search engines.
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