In this post I am going to teach you 20 SEO tools to find keywords in order to position and get traffic to your site when users search from Google.
A good keyword search, also called Keyword Research, is essential in any SEO project, since positioning on irrelevant or very difficult words can be wasted time. On the other hand, getting the right keywords right from the beginning will allow you to make the most of your time and money.
Before getting to work on the other aspects of SEO, research thoroughly which keywords are the ones that interest you and thus position yourself in profitable keywords for your brand or business.
What keywords are the best for your strategy?
Ideally, in theory, you should find keywords that have many searches per month because that way there are more potential users who can click on your results.
But of course, keep in mind that keywords with many searches are usually the positioning objective of many more websites, that is, they are more competitive and that makes it difficult for you to achieve the objective of positioning at the top.
Therefore, there is another aspect that you should assess: apart from many searches, try to find keywords with the least possible competition , so that you focus on a realistic objective that you can really achieve and also get the most traffic.
Is it better to work generic or long-tail keywords?
Sometimes, especially when you start, it is more profitable to focus on longtail keywords (more specific and include more terms) since there is usually less competition over them.
On the other hand, single-word keywords or those that are too generic can be attacked when the relevance and authority of your site are greater in order to have a better chance of achieving your goal, since possibly being very generic they have more searches and, as is logical, more competition .
Why do you need SEO tools to search for keywords?
When deciding the keywords that you are going to work on your site, it is important that you use quality tools that offer you reliable information . Otherwise, you can make mistakes and waste time and money.
Be careful not to trust yourself too much for the simple fact that you know the sector very well, since sometimes you can get surprises : for example, when you think a priori that a certain keyword had many searches on Google and then in reality it is not like that.
And vice versa, there are keywords that you did not expect at all to be highly sought after in a certain sector. These keywords can be very profitable since perhaps your competitors have not noticed them as they are less predictable and are not working on them, with which you rank first.
In short, the typical phrase “I know my clients very well and I know exactly how they look ” can play a trick on you, or make you lose very good opportunities to put yourself ahead of your competition.
To do good SEO, always apply data-driven methods
To focus your SEO strategy on the correct keywords, it is important that you do not leave everything to intuition or improvisation. It applies a rigorous and exhaustive method , based more on data than on mere intuition and preconceived judgments.
If you want to SEO like a pro, use keyword search tools like the following:
List of SEO Tools to find the best Keywords
Google’s native tool to search for keywords is one of the most used in the world, since it uses Google’s own data directly, which allows it to offer quite precise search volumes .
Another interesting advantage is its functionality to find ideas for keywords, based on a word, phrase or domain. Also, you can filter by country, language, etc.
But it has a handicap, and that is that it forces you to have at least one active campaign to be able to consult accurate data. Otherwise it shows forks too wide.
Regardless of the tool you use to search for keywords, a good idea may be to copy all the results and take them to Google’s Keyword Planner to obtain volumes that are closer to reality.
2. KW Finder
One of the best free alternatives to the Google Adwords Keyword Planner to search for your keywords.
Its operation is very simple and similar to that of the Google tool. You enter keywords and it tells you how many approximate searches per month there are for that word or phrase, in addition to giving you other combinations of those words along with others that also have searches.
That is, you can get ideas for keywords and then find out how many monthly searches each of them have, which is very useful when you are out of ideas on where to start.
It also shows you the upward or downward search trend in recent months for that and the other keywords, the difficulty to position them based on the existing competition, the main sites that position and compete for that keyword, etc.
Something very good is that they allow you to download the keyword reports in CSV format for excel. So you can incorporate it into your own SEO plans and make your content plans.
In short, an excellent tool with intuitive handling and zero cost .
A great tool for searching for keywords recently acquired by expert Neil Patel. Its operation is similar to the previous one. You enter a keyword or phrase , decide what type of results format you prefer (websites, images, shopping, etc.), select a language and that’s it.
Like the previous one, it is an ideal tool to search for longtail keywords related to the word or phrase entered. That is, more extensive and specific word combinations with their corresponding search numbers.
As with almost all free keyword search tools, the tool does not offer overly precise search volumes. For this it is advisable to copy the combinations of words and take them to the Adwords Keyword Planner.
Apart from the latter, which is common to almost all of them, it is one of the best SEO tools to search for keywords, due to its ease of use and the excellent way of presenting the data.
A curious and simple tool that allows you to make keyword combinations based on two groups of words that you can previously define.
Its usefulness is not in finding new keywords from an entered term, but in creating all the possible combinations with the words that interest you and then taking those combinations to tools such as the Keyword Planner.
Another tool that performs a very similar function is Mergewords.
5. Tiny Suggest
Super simple tool that takes a large part of its data from Google suggestions that you can see at the bottom when you perform a search, although it also, as indicated in its landing, collects information from previous user searches to offer a richer result .
Like other tools, Tiny Suggest allows you to select the language to search. A simple and effective tool that does its job well.
Soovle is a very interesting tool that gives you ideas for keywords and directly allows you to consult the results pages of the main search engines.
You simply have to write a word or phrase in the central field and then the different combinations appear for each of the search engines, and then you can click directly to see their results in each search engine.
Simple, fast and very useful to analyze keywords and competitors in different niches.
Long Tail Pro is a keyword search tool that allows you to find interesting keywords for your niche and also offers you information about their degree of competitiveness . As its name suggests, it specializes in more specific long-tail search expressions .
In addition, when entering your domain, it informs you about the level of difficulty to which you should aspire according to your current relevance. And not only this, it also gives you information on inbound links , indexing status , profitability of keywords, Adwords data , etc.
A simple to use tool that offers at the same time a large amount of useful information for your SEO plan.
SECockpit is an SEO tool that allows you to carry out advanced Keyword Research . Not only do you have suggestions for keywords and approximate search volumes, but it also allows advanced filtering based on various criteria.
For each keyword you can analyze which are the main competitors that are positioning at the top of the ranking and what are their strengths and weaknesses to try to overcome them.
In addition, in the more advanced plans it works as an integral SEO tool , which allows you to analyze links and make all kinds of recommended improvements step by step.
Another great option to carry out a more advanced SEO analysis of your website.
Another great keyword search tool based on a great idea: it allows you to create a search need context and then ask for feedback from a group of people you define to tell you how they would search.
For example, you create a search scenario based on the need to fix a computer. Then you send this question to your contacts so that each of them can write how they would do the search if they have this need.
Once the data is obtained, it shows you a table of results from which you can obtain very valuable ideas . In addition, it allows you to directly launch the search in Google to analyze who and with what content are positioning in first places.
The main value of this tool is that you can find keywords without being conditioned by your preconceptions as sometimes happens. Sometimes you think that you know your sector very well and that you should focus on one or another base word, which can lead you to error.
In this case, there is not so much subjective conditioner since you do not introduce any initial word from which to obtain suggestions, but rather you define a need and obtain real and spontaneous search patterns. Of course, the larger the sample of users, the more refined the results will be.
10. Term Explorer
The great advantage of Term Explorer is its huge database full of information on keywords and search expressions. This allows you to perform advanced searches that you can also filter based on various criteria such as pay per click, competition, search volume, etc.
It is a tool quite similar to the Adwords Keyword Planner, with the addition that it offers extended information on competitors, rankings, difficulty, etc. It even analyzes the way the keywords work for the different competitors within their pages.
In addition, you can filter irrelevant terms, export all the data in a CSV, analyze the authority of the domains that compete for keywords, etc.
The speed with which it is able to handle such a large amount of information to offer you results quickly is surprising, as well as the intuitive way in which it serves you the data. An excellent SEO tool.
It is a tool to search for keywords that allows you to extract keywords not only from Google but also directly from Amazon, Youtube, Bing or eBay , which can be very interesting for certain positioning strategies.
The main value of the tool is that it is based on the long-tail suggestions of search engines, with which you can obtain very precise keywords for your positioning objectives.
In addition, it is an application that works in a very fast and fluid way. Ideal for getting global ideas and starting to establish a comprehensive positioning strategy.
12. Hit Tail
Hit Tail is an ideal tool to find longtail search expressions (more extensive or specific) and obtain their search volumes to focus on the ones that interest you the most.
In addition, if you upgrade your account, it shows you the total number of URLs that are currently indexed in Google for each of those search expressions, so that you can make an approximate calculation of the number of competitors you have at the time of decide on one or another keyword.
Another interesting aspect of the tool is the My hot Keywords functionality , which analyzes your site and makes a list of keywords that are poorly optimized (obtaining the data directly from your Search Console) so that you can improve your positioning and gain traffic.
It also offers a useful application called SEO Checker in which you enter your URL and your target keyword and perform an audit of your site indicating how that keyword is working and detecting possible problems.
In addition, in the To Do section, it gives you a checklist of things that you should start solving now to improve your SEO.
Another great SEO tool, powerful and usable, ideal for carrying out very complete analyzes of your website.
A powerful SEO tool specialized in searching for longtail keywords , that is, not just generic keywords but more specific and extensive search expressions. Also, you get search data from different platforms like Google, Youtube, and Amazon.
If we compare it with the Adwords Keyword Planner, Wordtracker offers many more keywords for each term entered, since instead of grouping you by sets of keywords it gives you all the results separately.
The free plan allows you to search only for the United States, but by upgrading your plan you can analyze searches in other countries.
KeywordSpy is an SEO tool specialized in spying on which keywords the competition uses in order to use them in your project and try to position and compete on those keywords, or simply to analyze the positioning strategy they use.
It allows you to analyze by specific domains, keywords and specific URLs. Also, you can get copy ideas for your ads. A tool with a somewhat outdated interface but with enormous potential to find useful information for your keywords.
15. Keyword Eye
Another tool to search for keywords on Google, YouTube and Amazon , and also to spy on the competition . In addition, it includes a search engine for the most common questions that people ask in their searches, which will give you a fairly approximate idea about search patterns in each niche, which is super useful to find new ideas for keywords.
Excellent to be able to discover, for example, which keywords are the most searched for on YouTube, and to plan an SEO strategy within the video platform, something increasingly interesting for brands and companies that want to gain visibility.
In paid plans it allows you to carry out more searches, obtain search trends, calculate the competition that exists for different keywords, manage and export data in an advanced way, etc.
You can also see how the competition ranks for the keywords that you are trying to position. In this way, you can analyze their strategies and get ideas to apply in your own strategy.
A lot of information in a free plan that you can expand to paid plans to have more functionalities. Without a doubt, another great SEO application.
Seo Book is a simple SEO tool that is used to calculate the density of the keywords you use on your website.
That is, you pass a check to your site and you get the words that appear the most times in your content, as well as the percentage of appearances compared to the total, that is, its density.
In this way, you can assess if you are including keywords with sufficient density (I recommend between 0.5-1.5% per URL) or if, on the contrary, you are going overboard, that is, if you are over-optimizing your content, which not good for SEO.
Another very cool detail: it allows you to analyze if you are making typographical errors when writing your keywords so that you can correct them. You can also find suggestions for potential linkers that use similar keywords to boost your link building, automatically generate robots.txt, compare keyword listings, etc.
Simple and very useful.
With this SEO tool you can find many suggestions for your long-tail keywords, that is, more specific search expressions that include more specific terms, specifically for Google, Youtube and Google Shopping.
In addition, you can do reverse and combined searches, as well as find suggestions for search patterns based on questions: what, how, who, etc.
Once you get the suggestions for keywords you can filter by keywords for Google, Youtube or Google Shopping.
A simple and super useful tool, as well as very intuitive.
18. Can I Rank
Can I Rank is a fairly complete SEO tool that not only serves to carry out keyword research, but also analyzes the general state of your website and creates a super useful list of actions to take to improve the positioning of your content.
The tool tells you which are the keywords in which your competition ranks and which are the potentially most profitable keywords for your site.
To offer you results, Can I Rank consults a database based on searches of more than two years, which gives it great precision to find keywords and assess their possible profitability.
Regarding the recommended actions from the initial analysis, the application offers you the information in a clear and well-structured way, which facilitates the execution of these tasks. Great SEO tool.
The particularity of this interesting SEO tool is that it is an extension for the browser, which makes it very comfortable to use since you always have it at hand.
The interface may seem a bit old, but it is really easy to use and interpret, with everything you need to do a successful keyword search.
You have various criteria to filter the results. You can get search data on Google, Youtube, Bing, Yahoo, Amazon and eBay, as well as search by languages and countries and export in CSV format.
The search system is similar to Google’s suggestions , with suggestions based on a word entered and combinations based on the initial letter of the long tail.
Actually, although it does not contribute much compared to the previous ones in terms of its operation, it stands out for the simplicity of its interface.
An excellent tool to perform an analysis of the keywords that your competition uses and find websites of a similar level to be able to analyze your direct competitors.
Its operation is simple: you enter the domain you want and you get a huge amount of information about its organic keywords, keyword matching with the competition, ranking history , etc.
Apart from the above, you can know which are your exclusive keywords that your competition does not work and vice versa, the keywords that others work in a coincidental way but you still do not, which is very useful information to start working new keywords in which you had not repaired before.
In some things, it is reminiscent of more powerful tools like Semrush. In addition, in payment plans it allows you to generate fully personalized reports for your clients.
Another excellent option to carry out a complete analysis of keywords and many SEO aspects that you can start to improve now.
What did you think of the list? Do you know more tools?
Leave me your suggestions, doubts and opinions in the comments below and I will be happy to answer you ?