Every time someone wants to give their business a spin or a person starts a new business activity, it is usually recommended to hire SEO services to get good support.
It’s about being digitally competitive and being able to deal face-to-face with competing companies, but do we know what that implies? What benefits does working with organic positioning bring ?
Before we start, I leave you some post to complement information about SEO services. It is the best we have to help you, but look at the positions they have in Google, what better than a TOP 3 for top quality content! = p
▷ The Best SEO Company and how to choose the best: TOP 1 in Google for “SEO Agencies”, “SEO Company”, “Best SEO company”, “Best SEO Company in Egypt” “Positioning Companies”, “Hire SEO company” and probably the most hated post by many agencies that are below the search engines. It is incredible how it ranks and without a doubt it is because of the great value it brings to users.
▷ SEO rates, how to choose and get the prices right? TOP 2 for its main keyword “SEO fees” , is a post in which we explain the prices of positioning services in detail.
If you plan to hire any SEO service it is important to read it before. It will surely clarify many concepts for you.
▷ Hire SEO: 7 tips to make the best TOP 3 decision to “hire SEO” , is a post with the tips that we consider key to hire SEO services.
What no company wants to hire so that you can really choose the best one and you can sleep peacefully and without throwing money away. Because we know that you don’t gamble with business, we gut EVERYTHING.
What is SEO and how does it work?
Search Engine Optimization, better known by the acronym SEO, comprises the techniques that are carried out in order for a certain web page to appear in the first positions in the search engines, standing out above the others.
The web positioning achieved through these techniques is free, that is, you do not pay to appear in the search engine results list.
SEO services are oriented towards achieving these relevant positions through different techniques that seek to optimize the web structure and its content. For this, there is a difference between two types of SEO services:
➨ SEO OnPage: refers to different aspects within the web page itself. They are SEO techniques that optimize internal factors that have a lot to say within the Internet positioning of the website.
The tasks that are required are quite technical, so it does not hurt to consult a professional SEO company to avoid causing damage or falling into penalties that will be very difficult to get out of.
Issues such as the definition of the different keywords or the correct structure that the web page has to maintain should be reviewed so that Google can easily understand it.
➨ SEO Off Page: once all the components of the page that influence web positioning are controlled, you have to think about the external ones.
Off Page SEO service aim to get linked by other pages so that Google interprets that we are a relevant page.
Best SEO company in the sector have to know how to combine these two aspects within the SEO strategy they carry out, they are completely complementary, neither of the two can be neglected if you want to be at the same level as other competing companies.
The objective of SEO services should always be to achieve maximum optimization of the site to achieve the necessary relevance of the terms that are key for the type of business in question and thus enjoy exceptional visibility on the Google results page.
Keys to choosing the best SEO company
If you have decided to get down to work to improve your web positioning, you will have to choose an SEO company or professional in charge of the SEO services that your project needs.
For this, as with any other type of company, you can turn to the Internet to get impressions or opinions of others about their working methods and their results.
In addition to helpful reviews from others, you should also inquire about other aspects:
◈ Personalized treatment: many companies that are dedicated to web positioning are limited to applying standardized SEO strategies and do not dispense a personalized study.
The professionals in the sector will propose specific strategies according to the needs of the company and the market niche in which it operates. Just as each company has different needs, the SEO techniques applied must be tailored.
◈ Full service: inquire about the capabilities of the company you are testing. Many SEO services carry changes or tasks at the programming level and you do not always have the knowledge to do them.
Ideally, the full service is provided from the same company without having to resort to collaborating companies or outsource part of the project.
Going further, if later they intend to contract other types of complementary services such as Social Media , SEM or Email Marketing , it will be very positive that the same company takes care of everything as it already knows the market in which the company and the line moves who wants to follow.
◈ Success stories : if they don’t show them, ask about them. The portfolio of the SEO Company will be of great help to make comparisons with companies in the same sector and learn how its evolution has been.
The digital world is constantly changing, the experience within the same niche is a plus that will minimize the effect of possible fluctuations in the business.
◈ Continuous update: as we have said, changes in the digital field are constant. They can occur in a matter of purchasing or consumption habits, in the Google algorithm , trends in society in general or tools available for daily work.
Any SEO company worth its salt will have to be at the forefront of these changes and know how trends vary or what new tools provide better performance in order to have all the work as optimized as possible.
◈ Team size: There are many agencies that provide SEO services that are well known and work with big brands.
Depending on the size of your project, it will compensate you to pull to one side or the other, that is, a small and medium company may not be considered in an company that is dedicated to working with multinationals or huge companies.
Opting for a medium-sized company will surely be the best option for an SME, you will get a closer relationship with fluid communication and greater involvement by the team in charge of SEO services.
Benefits of betting on SEO services
Lasting results over time
As we already know, SEO positioning jobs offer results in the medium-long term. From three months after hiring SEO services, progress should be seen in the organic positioning of keywords. In the first six months, the words that most interest you depending on the type of business should be solidly positioned. Once at this point and, if all goes well, the results will be maintained over time.
When SEO services are carried out by professionals in the sector with in-depth knowledge of the subject, penalties will be avoided and, due to the correct approach to the strategy, they will remain in the search engine.
Quality of web traffic received
When the SEO strategy is well organized and structured correctly from the beginning, it will achieve an impact on the desired target audience.
For this, it is very important that the SEO company has perfectly captured the search intention of each term to focus on the terms that really interest and that represent the business at hand.
Capturing the attention of these users, we make sure that the visits that enter the web page derived from the positioning in Google that has been worked, are of quality. Web traffic will have a real interest in the content or services offered from our website.
Branding and positive reputation
Google search results show web pages based on criteria entered by users. Every time the search engine results page is displayed, surfers are being impacted, regardless of whether that organic result is clicked.
This means that the brand is positioning itself in the minds of users and allows strengthening the company’s branding.
This is associated with a good reputation of the company, since it will be a benchmark in the sector.
Achievement of impact
The impact that can be achieved with the application of SEO services is derived from the previous section. By forging a good reputation and having a brand positioning in the minds of consumers, it becomes a purchase option for users.
In this way, when a need arises to a person or an acquaintance, the company that has such a good organic positioning to make a conversion immediately comes to mind.
The benefits of having SEO services translate into being digitally competitive, in the end what it is about is getting customers and being profitable in economic terms.
Are SEO Web Positioning Services Really Needed?
A web page is everything. It must have the ability to transmit from the design it has, the colors used or the internal organization of the portal itself.
You can focus a lot of efforts on having the most groundbreaking design or having the most original logo, but if no one visits you, will so much time spent and the corresponding investment in web design have been worth something ?
Search engines are the gateway to the network, not working on organic positioning means not being present for anyone, so your website or project will languish and go through the internet without being appreciated by anyone as it does not have web traffic representative.
That a user accesses beyond the second page of Google results can be considered almost a miracle, so working on SEO positioning is going to make a big difference in the project.
An investment in SEO services is more than necessary in any type of project, however small it may be, it is always advisable to carry it out in order to be taken into account by the search engine, the users and, therefore, to achieve success and profitability.
If you are considering having SEO services for your business or project, contact us without obligation, we will assess your specific needs to offer you the best SEO services and achieve the digital competitiveness that is so necessary.