Do you write articles for SEO?

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write articles for SEO

How many times have you read an article on the Internet that was so paraphrased that you did not enjoy reading it? 

And introducing a certain number of keywords is the obsession of most people who write an article aimed at getting a certain positioning. 

Additionally, it is true that until a while ago it was very common to discover websites with poor or low quality content, over-optimized, duplicated and even with spelling errors. 

With the emergence of the Google Panda algorithmSEO soon realized that one of the keys to appearing in the top positions of the search engines and what’s more, avoiding penalties, was content quality, original generation, updated and above all natural. A unique and valuable content for the user, able to provide an optimal answer to their questions.

In short, it is about writing articles that think of the user and not the search engines, that is, generating a unique content that adds value to the reader and is useful. Hence, common sense and naturalness are important aspects of writing good SEO content. Of course, we always have to take into account a number of technical aspects that decisively influence the positioning.

 Do you want to know what they are? We are going to tell you!

Tips for writing content for SEO

Consider your target audience

What is the type of your website? 

Depending on your site, you have one target audience or another. It is not the same to write content for an online store, where you will mainly talk about the descriptions and benefits of the products with a language aimed at sales, than a corporate website aimed at executives or commercials. The language, style and tone of the communication is different in each of the examples presented and, depending on this, we have to write our content.

Provide the volume and structure of the keywords

The user experience on a website has become increasingly important and texts that often repeat certain terms do not produce a pleasant experience.”

The keywords should appear in the text, but in a logical and structured way. In addition, it is essential to include the keywords at the top because it is when the most relevant information is told and ultimately what, how, when, where and why of the topic is resolved. Of course, varying the wording to make reading more dynamic and enjoyable.

One way to avoid repeating the keywords is to use semantic text , that is, to include synonyms for a keyword or variations on it, as is the case with medium or long keywords. For example, if our site is a pet store and the keyword to be placed on one of the pages is “small dog food” you can use terms like “small dog food”, “puppy food”, “buy puppy food” or “natural dog food “

Tips for writing an article that positions

Creating original, quality and attractive content for search engines is not always easy. Therefore, it is essential to take into account a number of technical aspects that influence positioning.

Here are some tips to optimize it:

Text optimization

  • Forget about SEO! The content should target the users and not the search engine. After all, they are the ones who read you and so it is essential to generate content that adds value.
  • Choose an eye-catching title: the title of the article is an important weapon to get the attention and interest of the user it is important that it is attractive and, what’s more, that it includes the keyword for which we are going to position that specific article .
  • Write original and relevant content: Sometimes we don’t know what to write about or how to focus on what we want to convey. In this case, it is advisable to visit different sources to get information, but never copy and paste as this is considered plagiarism and Google may punish us, be unique! In addition, it is essential to use bold letters to highlight the most important ones. For example, we can make the keyword bold.
  • Get the extension: The theory that a long text will position better, while true, can cause confusion. The optimal length for a text is simply that you have to cover a topic in depth and therefore generate a good user experience . That is, let the reader answer your questions and don’t have to search for information on other websites. Therefore, avoid the nonsense content that doesn’t add value and choose to write qualitative and meaningful texts that offer relevant and novelty. Don’t get obsessed with keywords!
  • Follow a structure: Although it may seem obvious, the use of header tags H1, H2, H3, H4… is a fundamental aspect to organize and structure the content. In addition, it is a way of showing Google the relevance of the content and thus defining the different sections and sub-sections of the article.
  • It contains internal and external links: it is essential to link from the article itself to the various sections or pages of the website itself, as well as external links to other authoritative websites.
  • Check and view !: Before publishing the content, check that the text is free of errors and that the links are working correctly.

Image optimization

When generating content, it is useful to use images or infographics because the presence of graphic elements encourages pleasant and dynamic reading. However, they must be properly optimized for search engines.

The aspects to consider for image optimization are:

  • Include alternate ALT text in the images. It’s how Google recognizes the image and relates it to its context.
  • All images must have a file name that describes it, otherwise the search engines will not know what it is.
  • Use the keyword in the file name and ALT in the alternative text.
  • Use high quality images. If they weigh too much and can slow page load time, we recommend compressing them before uploading to the CMS.
  • Separate the words of the picture name with dashes.
  • It is essential to choose a compressed format. For example, upload images in JPEG or PNG format.
  • Includes a caption for each image. It is a very useful option for search engines to relate the image to the content of the article.

What Should We Avoid When Writing SEO Content?

Just as important is knowing both what to do and what to avoid. That’s why we’ve listed some of the prohibited practices when writing SEO articles:

  • Keyword Stuffing: This practice refers to the misuse and unnatural use of a keyword throughout the text to gain a better ranking in the search engines. It generates a bad user experience and therefore it is a practice that can be penalized by Google.
  • Duplicate content: the content must be unique, fresh and relevant to the user. Hence, it is more than prohibited to include content that has been copied from other websites or generated automatically.
  • Plain text: The organization and structuring of content is just as important to the user as it is to Google. Therefore, avoid including plain text blocks and long paragraphs that make reading difficult. In addition, as we noted earlier, it includes H1 and H2 header tags.
  • Thin content: The thin content refers to the short, poor or poor quality content that does not add value to the user. Avoid it!

As you can see, there are many important techniques and aspects to consider when writing content for SEO. However, the important thing is to always keep in mind who your target audience is in order to generate quality content that adds value. 

We hope you found this article helpful. If you have any questions or just want to share more tips with our advice on writing SEO articles , get in touch. We’ll be happy to read your comments!

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